The Little Marketing Small Business Podcast
As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.
The Little Marketing Small Business Podcast
Latest Episodes
Knowing Your Customer Isn’t the Same as Understanding Them
Knowing your customers’ age, location or occupation can tell you who they are, but it doesn’t necessarily tell you why they buy.In this episode of the Little Marketing podcast, Freya explores the difference between knowing your target au...
The Difference Between Being Seen and Being Chosen
Getting your business seen is one challenge. Giving customers a clear reason to choose you over every other option is another.In this episode of the Little Marketing podcast, Freya explores the role positioning plays in turning visibilit...
Why People Don't Buy the Best Business, They Buy Certainty
Customers rarely know which business is objectively the best. More often, they choose the business that gives them enough certainty to feel confident they’re making the right decision. In Episode 2 of the Little Marketing podcast, F...