The Little Marketing Small Business Podcast
As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.
Episodes
100 episodes
Answering your most common small business marketing questions
Got questions about marketing your small business? In this Q&A episode, we answer some of the most common marketing questions Australian small business owners ask, from pricing and SEO to marketing budgets, AI search and standing out in a c...
The Compound Effect: Why small marketing actions lead to big business growth
Small, consistent marketing actions often create bigger results than short bursts of activity. In this episode, we explore the compound effect in marketing and why businesses that show up consistently over time are the ones that build trust, vi...
Why being discoverable matters more than ever
If customers can’t find your business, they can’t buy from you. In this episode, we explore why discoverability has become one of the most important factors in small business marketing and how the way people find businesses continues to evolve....
What most start ups waste time on
Most startups don’t struggle because they aren’t working hard enough. They struggle because too much time gets spent on things that feel productive but don’t actually build momentum.In this episode, we break down the biggest time-wasters...
The hidden cost of confused marketing
Confused marketing is one of the most common reasons small businesses struggle to grow. When your messaging, positioning, or communication isn’t clear, customers can’t quickly understand what you do or why they should choose you.This epi...
Why specialists win more customers
Trying to market your business to everyone often makes it harder for customers to understand why they should choose you. In this episode, we break down why specialist positioning helps small businesses stand out, build trust and attract better-...
Small business marketing Q&A: discounts, SEO, positioning and budgets
Should you discount your products? Is SEO better than Google Ads? And what should you prioritise when your marketing budget is tight? In this Q&A episode, we answer some of the most common marketing questions small business owners ask.<...
The customer buying journey
Small business marketing isn’t just about posting content or running ads, it’s about understanding how customers actually make buying decisions. This episode breaks down the customer buying journey and how people move from first realizing they ...
AEO: How to show up in AI answers
Search is changing. This episode explains what AEO (answer engine optimisation) is and how small businesses can show up not just in search results, but as the actual answer.As more people use AI tools and voice search, the way customers ...
What is SEO (and how it actually works for small business)
What is SEO, and how does it actually help your business get found on Google? This episode breaks down search engine optimisation in plain English so small business owners can understand what matters and what doesn’t.What you’ll learn...
Why small businesses don’t need more marketing ideas
Feeling unsure about your marketing? This episode explains why small businesses don’t need more marketing ideas, they need clarity, direction and confidence in what actually works.What you’ll learn in this episode: • Why marketi...
Is your marketing actually discoverable?
Is Your Marketing Actually Discoverable?Most small business owners are doing the marketing… but still not getting found. So the real question is: is your marketing actually discoverable?In this episode, we break down what “...
Drive more profit by marketing to your existing customers
Are you leaving money on the table by only focusing on new clients? In this episode, I dive into how small business owners can drive more profit by marketing to their existing customers. We talk about communication frequency, touchp...
Small business social media made simple
Feeling overwhelmed by social media for your small business? You’re not alone.In this episode, I break down exactly how to make social media work for you, without the stress. We chat about picking the right platfo...
Marketing isn't a cost - it’s an investment in your small business
So many Australian small business owners view marketing as an expense that needs to justify itself immediately. “Is it working yet?” “Why haven’t we seen results?” “Should we try something else?”But what if that mindset is the real probl...
How to Hit 15,000+ Marketing Touchpoints in a Year
Ever wondered how some small businesses seem to be everywhere online and in your community?It’s not magic. It’s about touchpoints. Every post, email, SMS, ad or event is a tiny nudge reminding people you exist.In this episode we b...
Your Website Might Be Letting You Down... Here’s Why
If you’ve ever looked at your website and thought, “It looks fine, but it’s just not doing anything,” this episode is for you.In this week’s episode we’ll chat about: ✅ Why most small business websites are built backwar...
4 ways to stand out in a crowded market as an Australian small business
Standing out in a crowded market doesn’t have to mean shouting the loudest. In this episode, we break down four key ways small business owners can position their brand to cut through the competition:1️⃣ Know your audience: the more speci...
Why consistency in your marketing message and activity is critical for Australian small business growth
🚀 Consistency is your secret weapon in small business marketing!Most small businesses think marketing is about flashy campaigns or “one-off wins.” But the truth? The real growth comes from showing up consistently both in yo...
Why Create Your Small Business Point of Difference
Feeling like your business is blending in with everyone else? 🌟Your customers don’t just buy products or services, they buy clarity, confidence and a reason to choose you. That’s why defining your point of difference is so importa...
How to Learn From Trying Multiple Marketing Activities
There’s a lot of advice out there telling small businesses to “just pick one marketing channel and stick with it.” But the reality? That advice often misses the bigger picture.In this episode, we unpack why trying multiple marketing acti...
How to get enquiries from your marketing for your small business
Stop posting content and hoping for results! In this episode, we show small businesses how to turn marketing into a lead-generating system. Learn how positioning, consistent messaging, calls-to-action and multiple touchpoints create...
Strategy and execution for your 2026 small business marketing
Creating content doesn’t have to be overwhelming. In this episode, we break down how small businesses can produce marketing content that builds authority, trust and engagement, all while supporting your positioning and driving resul...
Turning your small business marketing reset into a plan that actually works
Ready to turn your marketing reset into action? This episode shows small business owners how to take their positioning and clarity from last week and build a simple, realistic marketing plan that’s easy to execute without overwhelm....