The Little Marketing Small Business Podcast
As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.
Episodes
78 episodes
Kickstart Your Small Business Marketing for 2026
The new year is here — is your marketing ready? In this episode, we walk you through how Australian small businesses can start 2026 strong: from clarifying your positioning and planning your marketing calendar, to showing up consist...
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7:39
Habit Stacking: The Secret to Making Your Marketing Actually Happen
Habit stacking isn’t just a productivity hack, it’s one of the simplest ways to make your marketing consistent, sustainable, and part of your daily rhythm.In this episode of the Little Marketing Podcast, we break down how sm...
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8:17
Why Consistency in Your Marketing Message Matters for Small Businesses
Consistency isn’t flashy, but it works.In this episode of the Little Marketing Podcast, we unpack why consistency in your marketing message is one of the most powerful (and underrated) drivers of growth for small businesses. Using a real...
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6:48
Why Australian Small Businesses Need a Strong Brand Positioning
Why does positioning matter for Australian small businesses and why is it even more critical heading into Christmas? In this episode, we break down what positioning really is, why so many businesses blend into the noise and how you ...
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7:10
Your Small Business Christmas Marketing Blueprint
Christmas is around the corner and if you’re a small business, this is not the time to slow down. In this episode, I walk you through exactly how to market your small business in the lead-up to Christmas so you can maximise...
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7:40
4 Hacks to Build Credibility & Get Chosen
“I’m not sure I can trust you.” That’s often the real reason customers hesitate and the fix is simpler than you think.In this episode, we share four practical hacks to build credibility in your business and brand so your audience ...
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8:29
Google Ads for Small Business: What You Need to Know
Want fast leads for your small business, but not sure if Google Ads is right for you? In this episode, we break down exactly how Google Ads works, how much it costs and the mistakes to avoid so you don’t waste time, money, energy or...
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6:17
Stop Marketing Before You’re Ready: The Power of Positioning
Are you wasting time, money and energy on marketing that doesn’t work? In this episode, we dive into one of the most common mistakes small business owners make: jumping into marketing before defining their positioning.Learn w...
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7:29
The Power of Consistency: Why EDMs still work for small business
Email marketing might not sound exciting but it still works. In this episode, we talk about why EDMs are one of the most underrated tools in small business marketing, how consistency beats perfect design and how one of our clients i...
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8:05
Why Create Your Small Business Point of Difference
Are you standing out or just blending in?In this episode we dive into why your small business needs a point of difference, how to discover it and how to communicate it so customers choose you over the competition.Packed wit...
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8:17
How to Hit 15,000+ Marketing Touchpoints in a Year
Want to know how to reach your audience 15,000+ times in a year without burning out?In this episode, we break down how Aussie small businesses can use social media, emails, SMS, paid ads, partnerships and events to consistently co...
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7:10
What customers really want in 2025
Customers in 2025 expect more than just good products... They want fast, personal and values-driven experiences.In this episode, we chat about how Aussie small businesses can meet those expectations without overcomplicating things - from...
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8:36
Your website might be letting you down...here’s why
If you’ve ever looked at your website and thought, “It looks fine, but it’s just not doing anything,” this episode is for you.In this week’s episode we’ll chat about: ✅ Why most small business websites are built backwar...
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9:42
Your roadmap to small business social media without the burnout
Social media shouldn’t feel like a second job. In this episode I walk you through how to stay consistent on social media without burning out.From choosing the right platforms to creating a simple content plan, batching, repur...
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7:37
How to Make Your Aussie Small Business Truly Valuable
🎙️ New Podcast Episode – How to Make Your Small Business Truly ValuableWant to build a business that’s worth more? Whether you plan to sell it one day or simply create more freedom for yourself.In this episode, I share a
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8:17
The New Rules of Hashtags for Aussie Small Businesses
Hashtags aren’t dead, but they’re no longer your growth engine. In this episode, I break down how hashtags really work in 2025, which platforms still benefit from them and why keyword rich captions and connection are now more powerf...
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10:23
Why Perfection Is Holding Your Small Business Back
Too many Aussie small business owners hold back on marketing because they want it to be “perfect.” The truth? Consistency is what actually gets results.In this episode, I share real examples from local cafés, tradies, florists and gyms. ...
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5:49
Branding + Marketing: What’s the Difference?
Small business owners often confuse branding and marketing thinking they're the same thing. But they’re not. In this episode, I break down what branding is, what marketing is and how they work together to help your small business gr...
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7:05
Positioning: The Marketing Foundation Your Small Business Needs
In this episode of The Little Marketing Podcast, Bri dives into one of the most powerful (yet often overlooked) tools in small business marketing: positioning. Learn what it is, why it matters and how to create a clear, memorabl...
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8:09
Marketing In The Chaos
In this episode of The Little Marketing Podcast, Bri shares 5 simple, high impact marketing strategies for busy small business owners in Australia. If you’re juggling multiple roles and struggling to find time for marketing, this one’s...
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7:24
1000 ways to market your small business
“What should I be doing for my marketing?”It’s the most common question we get and the hardest to answer.Because it depends.Your audience. Your investment. Your time. Your product. Your skills.In this...
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16:18
5 ways to market your small business as an expert
Want to increase your profit margins? Start with your positioning.In this episode, we break down the connection between positioning and profitability, and share 5 clear behaviours to help you position yourself as the expert in your field...
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9:10
9 ways to create a point of difference for your small business
If you want to beat your competition, you need more than just a good product or service, you need a real point of difference.In this episode, we cover 9 powerful ways to separate your business from the pack.From positionin...
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9:50
4 ways to ensure your small business marketing effort pays off
Small business owners are time poor, energy poor, investment poor and skill poor.So how do you still get your marketing to work?In this episode, we cover 4 key ways to ensure your marketing delivers without wasting time or money.Thi...
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9:54
Why certainty, control and convenience are your biggest marketing tools
In this episode, we break down the three most underrated drivers of marketing success - certainty, control and convenience. These are the real tools that shape customer decisions and drive sales. We’ll show you how to build trust, lead with cla...
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13:26