The Little Marketing Small Business Podcast
As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.
Episodes
93 episodes
The customer buying journey
Small business marketing isn’t just about posting content or running ads, it’s about understanding how customers actually make buying decisions. This episode breaks down the customer buying journey and how people move from first realizing they ...
AEO: How to show up in AI answers
Search is changing. This episode explains what AEO (answer engine optimisation) is and how small businesses can show up not just in search results, but as the actual answer.As more people use AI tools and voice search, the way customers ...
What is SEO (and how it actually works for small business)
What is SEO, and how does it actually help your business get found on Google? This episode breaks down search engine optimisation in plain English so small business owners can understand what matters and what doesn’t.What you’ll learn...
Why small businesses don’t need more marketing ideas
Feeling unsure about your marketing? This episode explains why small businesses don’t need more marketing ideas, they need clarity, direction and confidence in what actually works.What you’ll learn in this episode: • Why marketi...
Is your marketing actually discoverable?
Is Your Marketing Actually Discoverable?Most small business owners are doing the marketing… but still not getting found. So the real question is: is your marketing actually discoverable?In this episode, we break down what “...
Drive more profit by marketing to your existing customers
Are you leaving money on the table by only focusing on new clients? In this episode, I dive into how small business owners can drive more profit by marketing to their existing customers. We talk about communication frequency, touchp...
Small business social media made simple
Feeling overwhelmed by social media for your small business? You’re not alone.In this episode, I break down exactly how to make social media work for you, without the stress. We chat about picking the right platfo...
Marketing isn't a cost - it’s an investment in your small business
So many Australian small business owners view marketing as an expense that needs to justify itself immediately. “Is it working yet?” “Why haven’t we seen results?” “Should we try something else?”But what if that mindset is the real probl...
How to Hit 15,000+ Marketing Touchpoints in a Year
Ever wondered how some small businesses seem to be everywhere online and in your community?It’s not magic. It’s about touchpoints. Every post, email, SMS, ad or event is a tiny nudge reminding people you exist.In this episode we b...
Your Website Might Be Letting You Down... Here’s Why
If you’ve ever looked at your website and thought, “It looks fine, but it’s just not doing anything,” this episode is for you.In this week’s episode we’ll chat about: ✅ Why most small business websites are built backwar...
4 ways to stand out in a crowded market as an Australian small business
Standing out in a crowded market doesn’t have to mean shouting the loudest. In this episode, we break down four key ways small business owners can position their brand to cut through the competition:1️⃣ Know your audience: the more speci...
Why consistency in your marketing message and activity is critical for Australian small business growth
🚀 Consistency is your secret weapon in small business marketing!Most small businesses think marketing is about flashy campaigns or “one-off wins.” But the truth? The real growth comes from showing up consistently both in yo...
Why Create Your Small Business Point of Difference
Feeling like your business is blending in with everyone else? 🌟Your customers don’t just buy products or services, they buy clarity, confidence and a reason to choose you. That’s why defining your point of difference is so importa...
How to Learn From Trying Multiple Marketing Activities
There’s a lot of advice out there telling small businesses to “just pick one marketing channel and stick with it.” But the reality? That advice often misses the bigger picture.In this episode, we unpack why trying multiple marketing acti...
How to get enquiries from your marketing for your small business
Stop posting content and hoping for results! In this episode, we show small businesses how to turn marketing into a lead-generating system. Learn how positioning, consistent messaging, calls-to-action and multiple touchpoints create...
Strategy and execution for your 2026 small business marketing
Creating content doesn’t have to be overwhelming. In this episode, we break down how small businesses can produce marketing content that builds authority, trust and engagement, all while supporting your positioning and driving resul...
Turning your small business marketing reset into a plan that actually works
Ready to turn your marketing reset into action? This episode shows small business owners how to take their positioning and clarity from last week and build a simple, realistic marketing plan that’s easy to execute without overwhelm....
How to reset your marketing without starting from scratch
Start the year strong with your small business marketing. In this episode, we break down why January isn’t about starting over, it’s about resetting, refining, and recommitting to clarity, positioning and consistency. L...
Kickstart Your Small Business Marketing for 2026
The new year is here — is your marketing ready? In this episode, we walk you through how Australian small businesses can start 2026 strong: from clarifying your positioning and planning your marketing calendar, to showing up consist...
Habit Stacking: The Secret to Making Your Marketing Actually Happen
Habit stacking isn’t just a productivity hack, it’s one of the simplest ways to make your marketing consistent, sustainable, and part of your daily rhythm.In this episode of the Little Marketing Podcast, we break down how sm...
Why Consistency in Your Marketing Message Matters for Small Businesses
Consistency isn’t flashy, but it works.In this episode of the Little Marketing Podcast, we unpack why consistency in your marketing message is one of the most powerful (and underrated) drivers of growth for small businesses. Using a real...
Why Australian Small Businesses Need a Strong Brand Positioning
Why does positioning matter for Australian small businesses and why is it even more critical heading into Christmas? In this episode, we break down what positioning really is, why so many businesses blend into the noise and how you ...
Your Small Business Christmas Marketing Blueprint
Christmas is around the corner and if you’re a small business, this is not the time to slow down. In this episode, I walk you through exactly how to market your small business in the lead-up to Christmas so you can maximise...