The Little Marketing Small Business Podcast
As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.
Episodes
110 episodes
Knowing Your Customer Isn’t the Same as Understanding Them
Knowing your customers’ age, location or occupation can tell you who they are, but it doesn’t necessarily tell you why they buy.In this episode of the Little Marketing podcast, Freya explores the difference between knowing your target au...
The Difference Between Being Seen and Being Chosen
Getting your business seen is one challenge. Giving customers a clear reason to choose you over every other option is another.In this episode of the Little Marketing podcast, Freya explores the role positioning plays in turning visibilit...
Why People Don't Buy the Best Business, They Buy Certainty
Customers rarely know which business is objectively the best. More often, they choose the business that gives them enough certainty to feel confident they’re making the right decision. In Episode 2 of the Little Marketing podcast, F...
Why Your Marketing Isn't Actually the Problem
When business gets quiet, it’s easy to assume you need more marketing. But what if marketing isn’t actually the problem? In this episode of the Little Marketing podcast, Freya explores one of the biggest lessons she’s learnt since j...
The biggest marketing mistakes of 2026
Are common marketing mistakes holding your business back? In this episode, we unpack the biggest marketing mistakes we're still seeing small businesses make in 2026 and share practical ways to improve your results without increasing your budget...
What AI can't do for your marketing
AI is transforming marketing, but it's not a replacement for strategy, experience or understanding your customers. In this episode, we explore where AI genuinely helps small businesses, where it falls short and how to use it to strengthen your ...
The marketing questions we hear every week
Got questions about websites, AI, Google Reviews or where to spend your marketing time? In this Q&A episode, we answer some of the most common marketing questions we're hearing from Australian small business owners and share practical advic...
Five things every small business website should have
Your website is often the first impression potential customers have of your business, but is it helping you win more enquiries or turning people away? In this episode, we explore the five essential elements every small business website should h...
Is your small business ready for AI search?
AI search is changing how customers find businesses online. In this episode, we explore what AI search means for Australian small businesses, why discoverability now goes beyond Google and the practical steps you can take to help your business ...
Positioning your small business to stand out from the competition
Positioning is one of the most important foundations of successful marketing, yet it's often overlooked by small business owners. In this episode, we explain why clear positioning helps your business stand out, build trust and attract the right...
Answering your most common small business marketing questions
Got questions about marketing your small business? In this Q&A episode, we answer some of the most common marketing questions Australian small business owners ask, from pricing and SEO to marketing budgets, AI search and standing out in a c...
The Compound Effect: Why small marketing actions lead to big business growth
Small, consistent marketing actions often create bigger results than short bursts of activity. In this episode, we explore the compound effect in marketing and why businesses that show up consistently over time are the ones that build trust, vi...
Why being discoverable matters more than ever
If customers can’t find your business, they can’t buy from you. In this episode, we explore why discoverability has become one of the most important factors in small business marketing and how the way people find businesses continues to evolve....
What most start ups waste time on
Most startups don’t struggle because they aren’t working hard enough. They struggle because too much time gets spent on things that feel productive but don’t actually build momentum.In this episode, we break down the biggest time-wasters...
The hidden cost of confused marketing
Confused marketing is one of the most common reasons small businesses struggle to grow. When your messaging, positioning, or communication isn’t clear, customers can’t quickly understand what you do or why they should choose you.This epi...
Why specialists win more customers
Trying to market your business to everyone often makes it harder for customers to understand why they should choose you. In this episode, we break down why specialist positioning helps small businesses stand out, build trust and attract better-...
Small business marketing Q&A: discounts, SEO, positioning and budgets
Should you discount your products? Is SEO better than Google Ads? And what should you prioritise when your marketing budget is tight? In this Q&A episode, we answer some of the most common marketing questions small business owners ask.<...
The customer buying journey
Small business marketing isn’t just about posting content or running ads, it’s about understanding how customers actually make buying decisions. This episode breaks down the customer buying journey and how people move from first realizing they ...
AEO: How to show up in AI answers
Search is changing. This episode explains what AEO (answer engine optimisation) is and how small businesses can show up not just in search results, but as the actual answer.As more people use AI tools and voice search, the way customers ...
What is SEO (and how it actually works for small business)
What is SEO, and how does it actually help your business get found on Google? This episode breaks down search engine optimisation in plain English so small business owners can understand what matters and what doesn’t.What you’ll learn...
Why small businesses don’t need more marketing ideas
Feeling unsure about your marketing? This episode explains why small businesses don’t need more marketing ideas, they need clarity, direction and confidence in what actually works.What you’ll learn in this episode: • Why marketi...
Is your marketing actually discoverable?
Is Your Marketing Actually Discoverable?Most small business owners are doing the marketing… but still not getting found. So the real question is: is your marketing actually discoverable?In this episode, we break down what “...
Drive more profit by marketing to your existing customers
Are you leaving money on the table by only focusing on new clients? In this episode, I dive into how small business owners can drive more profit by marketing to their existing customers. We talk about communication frequency, touchp...
Small business social media made simple
Feeling overwhelmed by social media for your small business? You’re not alone.In this episode, I break down exactly how to make social media work for you, without the stress. We chat about picking the right platfo...
Marketing isn't a cost - it’s an investment in your small business
So many Australian small business owners view marketing as an expense that needs to justify itself immediately. “Is it working yet?” “Why haven’t we seen results?” “Should we try something else?”But what if that mindset is the real probl...