The Little Marketing Small Business Podcast

Why Australian Small Businesses Need a Strong Brand Positioning

Little Marketing

Why does positioning matter for Australian small businesses and why is it even more critical heading into Christmas? 

In this episode, we break down what positioning really is, why so many businesses blend into the noise and how you can create a clear point of difference that builds trust, cuts through the competition and drives sales. 

Plus, we share practical tips on testing, reinforcing and communicating your positioning so your marketing works harder and smarter all year round.


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