The Little Marketing Small Business Podcast
As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.
The Little Marketing Small Business Podcast
How to Learn From Trying Multiple Marketing Activities
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There’s a lot of advice out there telling small businesses to “just pick one marketing channel and stick with it.” But the reality? That advice often misses the bigger picture.
In this episode, we unpack why trying multiple marketing activities intentionally, is often the smartest way for small businesses to learn what actually works.
We share a real client example of a business that shows up across email, SMS, SEO, Google Ads, partnerships and more and why that consistency hasn’t diluted their results, but multiplied them.
This episode covers:
• Why testing marketing channels isn’t the same as jumping around
• How to avoid wasting time, money and energy
• When to refine vs when to walk away
• Why consistency turns marketing into momentum
• How small businesses can use data to make better decisions
If you’ve ever wondered whether you’re doing too much marketing or not enough, this episode will help you reset your mindset and approach.
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Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.