The Little Marketing Small Business Podcast
As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.
The Little Marketing Small Business Podcast
AEO: How to show up in AI answers
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Search is changing. This episode explains what AEO (answer engine optimisation) is and how small businesses can show up not just in search results, but as the actual answer.
As more people use AI tools and voice search, the way customers find businesses is shifting from keywords to questions. And that changes how your marketing needs to work.
What you’ll learn in this episode:
• The difference between SEO and AEO in simple terms
• Why search behaviour is moving from keywords to questions
• How to structure your website content for AI and answer engines
• Why clarity and simplicity matter more than ever
• A practical way to turn customer questions into content
Little Marketing is an Australian small business marketing consultancy focused on simplifying marketing and making it actually work. Their approach is clear, practical and built around how real customers search today.
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Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.