The Little Marketing Small Business Podcast
As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.
The Little Marketing Small Business Podcast
The customer buying journey
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Small business marketing isn’t just about posting content or running ads, it’s about understanding how customers actually make buying decisions. This episode breaks down the customer buying journey and how people move from first realizing they need something to choosing your business.
We unpack how customers discover, evaluate, and ultimately decide who to buy from and why trust, visibility and positioning play such a critical role along the way.
What you’ll learn in this episode:
• The real stages of the customer buying journey (need → decision → purchase)
• How people actually discover your business: word of mouth, seeing you or finding you
• Why trust and social proof are key decision making factors
• How positioning influences whether customers choose you or a competitor
• Why every touchpoint in your business is part of your marketing
Little Marketing helps Australian small business owners simplify their marketing and focus on what actually drives customer decisions. The goal is clarity, consistency and practical strategy that works in the real world.
👉 Read the full article: https://www.littlemarketing.com.au/the_little_marketing_small_business_podcast/customer-buying-journey-small-business-marketing
👉 Visit our website: https://littlemarketing.com.au
👉 Get in touch: https://littlemarketing.com.au/contact
Buy our #1 Amazon Best Selling Book “Small Business Marketing DECLUTTERED” here
Little Marketing - Australia's leading marketing consultancy for small business.
Contact Little Marketing
Send an email: ask@littlemarketing.com.au
Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.