The Little Marketing Small Business Podcast
As one of Australia’s longest standing marketing consultancies for small business, Little Marketing is excited to produce these podcasts to provide smart and tangible marketing advice to help you achieve great results. In providing practical marketing plans and advice since 2008, we’ve learnt so much about small business owners, their mindset, what works and what doesn’t. We know it’s more than just a business, it’s your livelihood. Based on that experience, these podcasts are in line with the Little Marketing vision of helping small businesses achieve the best possible results for their organisations. Welcome to The Little Marketing Small Business Podcast.
The Little Marketing Small Business Podcast
What most start ups waste time on
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Most startups don’t struggle because they aren’t working hard enough. They struggle because too much time gets spent on things that feel productive but don’t actually build momentum.
In this episode, we break down the biggest time-wasters for startup businesses from overthinking branding and marketing plans to trying to be on every platform at once and what founders should focus on instead.
What you’ll learn in this episode:
• Why trying to perfect everything slows startups down
• The problem with overcomplicated marketing plans
• Why being on every platform usually weakens your marketing
• How unclear positioning creates wasted time and confusion
• What startups should focus on to build real momentum
Little Marketing helps Australian small business owners and startups simplify their marketing and focus on what actually drives growth. The approach is practical, clear, and designed to reduce overwhelm while building consistency and direction.
👉 Read the full article: https://www.littlemarketing.com.au/small_business_marketing_weekly_article/2026/June/need_marketing_management_services_for_your_australian_small_business_without_the_long_term_contract
👉 Visit our website: https://littlemarketing.com.au
👉 Get in touch: https://littlemarketing.com.au/contact
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Little Marketing - Australia's leading marketing consultancy for small business.
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Thanks for listening! As always, be sure to share our marketing for small business advice content with other smart and ambitious Australian small business owners just like you.