Small Business Savvy | Web Design, Systems, and Marketing
Running a small business that actually works for you instead of taking over your life? That's the heart of this show.
If you're an established business owner, coach, service provider, or digital product creator ready to get your business running smarter, you're in the right place. Each week, I share practical strategies on business systems, website strategy, simplified marketing, and the decisions that grow your business. No fluff, no hype, just the stuff that gets real results.
You've got happy customers and a solid business. What you probably don't have? A website that's working as hard as you are. Or systems that let you grow without burning out. That's what we dig into here.
Smart systems. Strategic websites. Stronger small businesses.
Episodes
179 episodes
Welcome to Small Business Savvy!
Welcome to Small Business Savvy! This is the podcast for established business owners who are tired of guessing what to focus on next. Hosted by Kristen Doyle, this show cuts through the noise to help you make smart, strategic decisions about yo...
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1:31
Quick Announcement Before the New Year!
Hey, friends! I’m taking January off from new episodes to do some behind-the-scenes work on the podcast, but I wanted to give you a peek at what’s coming. This past year, I’ve worked with an even wider mix of business owners, from digital creat...
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1:24
174. Behind the Scenes: 5 Intentional Shifts I'm Making in 2026
Growth doesn’t always come from doing more. It often comes from making quieter, harder decisions behind the scenes. In this episode, I share how I’m applying recent lessons to make small, intentional shifts in my business, from refining my offe...
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20:16
173. 5 Things Every Small Business Needs to Know Going Into 2026
The end of the year has a way of sneaking up on us, doesn’t it? In this episode, I share five small business tips that actually work, from making strong first impressions and clarifying your messaging to showing up authentically and keeping thi...
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16:14
172. The Year-End Website Audit That Gets You More Sales
Let me guess - you built your website, checked it off your list, and now it’s collecting dust. Or maybe you’re eyeing a trendy 2026 redesign! In this episode, I share why year-end is the ideal time to stop chasing trends and start treating your...
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14:02
171. Why You Should Own Your Business Website, Not Rent It
Feeling overwhelmed by website platform options? You’re not alone. Many entrepreneurs choose “easy” all-in-one builders like Squarespace or Wix, but in this episode, I’m breaking down why those platforms can limit your long-term growth and leav...
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13:54
170. Writing Website Copy That Actually Sells
A beautiful website can only take you so far. What truly drives results is the strategic website copy behind it. In this episode, I share why your words matter more than your design and how simple messaging shifts can help visitors feel underst...
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16:47
169. Is Your Homepage Just a Pretty Welcome Mat That Loses Sales?
You’ve got just three to five seconds to capture a visitor’s attention on your website. Miss that window, and they’re gone! In this episode, I share why so many homepages, despite looking beautiful, act like fancy doormats that fail to convert....
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20:10
168. Stop Obsessing Over Vanity Metrics and Start Tracking What Pays the Bills
I’m all for data-driven decisions, but tracking every download and view? Hard pass. In this episode, I’m breaking down why digital product sellers and service providers don’t need to obsess over endless content stats and what to focus on instea...
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12:52
167. How to Actually Repurpose Your Content (And Reach More People)
Feeling drained from creating content for every single platform? In this episode, I’m sharing how I simplified my process by turning one “source” piece into multiple pieces of content that work across platforms like podcasts, YouTube, email, an...
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18:57
166. The Smart Way to Use AI for Content Creation Without Losing Your Voice
AI for content creation can be a total game-changer, but only if you’re using it the right way. In this episode, I’m sharing my exact process for using AI to save time without losing your unique voice or expertise. You’ll learn how to ...
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15:32
165. Overwhelm-Free Content Batching that Actually Works
Content batching is supposed to save time, but it often feels overwhelming - until you have a real plan. In this episode, I share the three-part system that helped me go from dreading batching to actually (kind of) enjoying it! You’ll learn how...
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14:04
164. Panic-Proof Your Business with a CEO Mindset
A sales slump can send any business owner into panic mode - rushing to upload new products, slash prices, or overhaul their marketing, only to regret it later. In this episode, I’m sharing the real cost of those knee-jerk reactions and how to s...
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18:33
163. Are You Stuck in Creator Mode When Your Business Needs a CEO?
Have you ever poured your heart into cranking out product after product, only to watch your sales drop instead of soar? I’ve been there, and it turns out, I was stuck in what I call “creator mode.” In this episode, I’m sharing how I learned (th...
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12:40
BONUS. Should You Switch Email Marketing Platforms Right Now?
I've been watching everyone panic about switching email platforms lately - Flodesk ending flat rate pricing, Kit raising prices, Mailerlite making changes. But here's what's making me cringe: almost every post I see is driven by one thing - pri...
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10:44
162. How to Slow Down Without Losing Momentum When Life Gets Busy
This summer I found myself racing toward burnout, and it made me stop and ask, “What if I slowed down instead of keeping up this crazy pace?” That question led me to what I call minimum viable marketing, focusing only on the few essentials that...
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12:18
161. I Said Yes When My Gut Said No
Have you ever said “yes” to a business opportunity when your gut screamed “no”? In this episode, I share real-life stories of ignoring those instincts, from messy collaborations to draining clients, and reveal the costly lessons I’ve learned ab...
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13:18
160. Kind of Maybe Want to Write a Book? Kate Allyson Says Go For It
Have you ever thought, “Maybe I could write a book someday,” and then immediately shut it down because… where would you even start? Same here. That dream has been in the back of my mind for years, so I brought in someone who could help both you...
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25:50
159. The 5 WordPress Plugins I Put on ALL my Sites
You know that feeling when you open your WordPress dashboard and see a plugin list a mile long—some you don’t even remember installing? I’ve been there too. But after managing a dozen WordPress sites for my own business, I’ve figured out exactl...
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15:22
158. 3 Ways I Actually Use AI (That You Probably Haven’t Tried)
If you're only using AI to crank out social media captions or email copy, you're leaving a ton of its power on the table. In this episode, I’m pulling back the curtain on three creative ways to use AI in your business, none of which in...
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16:31
157. Are You Making These Expensive AI Mistakes?
AI is everywhere these days, and while it can be an amazing tool, it's also becoming a minefield of costly AI mistakes for business owners. In this episode, I’m pulling back the curtain on some of the most common missteps I’m seeing digital pro...
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15:41
156. The Candy Crush Rule for Social Media Success with Kate Gilbert
Social media has never been my favorite part of business. Like many of you, I’ve spent more time than I’d like to admit spiraling over what to post and how it might be received. But this episode with Kate Gilbert flipped my mindset entirely. Ka...
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32:44
155. Behind the Scenes: 5 Things I'm Testing in My Business Right Now
I’m taking you behind the scenes to share five things I’m testing in my business right now—no fluff, no perfect outcomes, just honest experimentation. From swapping out boring freebies for engaging quiz funnels to using AI and automations to st...
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16:18
154. 3 Trends I'm Noticing in Online Business Right Now
Something feels off in the online business world lately, doesn’t it? If your go-to strategies aren’t landing like they used to, there’s a reason why. In this episode, I’m sharing three major trends I’ve been noticing in my business, with my cli...
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12:34
153. What Nobody Tells You About Sales Funnels
Do you view sales funnels as some kind of sleazy marketing trap, or think they’re way too complicated to even attempt? That’s exactly why I recorded this episode. I’m breaking down what nobody tells you about sales funnels: that they can actual...
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21:10