Small Business Savvy | Web Design, Systems, and Marketing
Running a small business that actually works for you instead of taking over your life? That's the heart of this show.
If you're an established business owner, coach, service provider, or digital product creator ready to get your business running smarter, you're in the right place. Each week, I share practical strategies on business systems, website strategy, simplified marketing, and the decisions that grow your business. No fluff, no hype, just the stuff that gets real results.
You've got happy customers and a solid business. What you probably don't have? A website that's working as hard as you are. Or systems that let you grow without burning out. That's what we dig into here.
Smart systems. Strategic websites. Stronger small businesses.
Episodes
193 episodes
188. Stop Checking Website Stats That Don’t Help You Make Better Decisions
You know that feeling when you open up your website analytics and get hit with a wave of confusing charts and graphs? Or maybe you avoid checking altogether because it just feels overwhelming. If you’re tired of chasing numbers that don't reall...
187. What Google Analytics Can't Tell You (And the Free Tools That Can)
In this episode, I break down website behavioral data tools and show how to use them to support smarter decisions and sustainable small business growth.Most business owners think once Google Analytics is set up, their website data game i...
186. The 20-Minute Analytics Setup Every Small Business Website Needs
In this episode, I break down the 20-minute google analytics setup your business needs and how it supports smarter decisions and sustainable small business growth.If you can't tell me how many people visited your site last month or what ...
185. The Four Things You Must Do When a Project Wraps Up
In this episode, I break down a four-step client off-boarding process and how it supports smarter decisions and sustainable small business growth.We’re diving into an often-overlooked side of the client journey: the client off-boarding p...
184. Your Clients Want You to Have Better Boundaries
In this episode, I break down how to create clear client boundaries and how they support smarter decisions and sustainable small business growth.Not long ago, I let my own boundaries slide in a project, trying to be flexible and accommod...
183. The Client Onboarding System That Actually Works
In this episode, I break down the client onboarding system that actually works and how it supports smarter decisions and sustainable small business growth.Most service providers start their onboarding process by cobbling together a few b...
182. What's Actually Happening in Your Client Experience (And How Do You Fix It)?
In this episode, I break down how to improve your client experience and how that supports smarter decisions and sustainable small business growth.We all want our business systems and customer journeys to run smoother, but most of us don’...
181. What Happens After “Yes” Shouldn’t Be a Mystery
In this episode, I break down what happens after someone says “yes” to your offer and how creating a clear customer onboarding process supports smarter decisions and sustainable small business growth.We’ve all felt that awkward silence a...
180. Your Business Is Too Polite, and It's Costing You Sales
In this episode, I break down the consequences of being too polite in your business, and how giving clear directions supports smarter decisions and sustainable small business growth.Most businesses assume customers instinctively know wha...
179. Can a Stranger Explain What Your Business Does?
In this episode, I break down how to explain your business in a clear way, and how that supports smarter decisions and sustainable small business growth.Here’s a quick test: could someone you just met at a conference turn around and expl...
178. Why People Don’t Buy (Even When They Want To)
In this episode, I break down why people don’t buy (even when they want to) and how understanding this supports smarter decisions and sustainable small business growth.Most of the time when we lose out on sales, it’s not because our pric...
177. Your Website’s Probably Slacking Off - Let’s Fix That
In this episode, I break down why your website’s probably slacking off, and how to fix it so that it supports smarter decisions and sustainable small business growth.Too often, small business owners think simply having a website is enoug...
176. What Should You Actually Focus on Right Now in Your Business?
In this episode, I break down how to figure out exactly what you should focus on right now in your business and how it supports smarter decisions and sustainable small business growth.Let’s face it: business advice comes at us from every...
175. You've Built a Solid Business, So Why Does It Feel Like Work?
In this episode, I break down why established business owners often hit a wall, and how recognizing the real issues behind burnout supports smarter decisions and sustainable small business growth.What nobody tells you is that running you...
Welcome to Small Business Savvy!
Welcome to Small Business Savvy! This is the podcast for established business owners who are tired of guessing what to focus on next. Hosted by Kristen Doyle, this show cuts through the noise to help you make smart, strategic decisions about yo...
Quick Announcement Before the New Year!
Hey, friends! I’m taking January off from new episodes to do some behind-the-scenes work on the podcast, but I wanted to give you a peek at what’s coming. This past year, I’ve worked with an even wider mix of business owners, from digital creat...
174. Behind the Scenes: 5 Intentional Shifts I'm Making in 2026
Growth doesn’t always come from doing more. It often comes from making quieter, harder decisions behind the scenes. In this episode, I share how I’m applying recent lessons to make small, intentional shifts in my business, from refining my offe...
173. 5 Things Every Small Business Needs to Know Going Into 2026
The end of the year has a way of sneaking up on us, doesn’t it? In this episode, I share five small business tips that actually work, from making strong first impressions and clarifying your messaging to showing up authentically and keeping thi...
172. The Year-End Website Audit That Gets You More Sales
Let me guess - you built your website, checked it off your list, and now it’s collecting dust. Or maybe you’re eyeing a trendy 2026 redesign! In this episode, I share why year-end is the ideal time to stop chasing trends and start treating your...
171. Why You Should Own Your Business Website, Not Rent It
Feeling overwhelmed by website platform options? You’re not alone. Many entrepreneurs choose “easy” all-in-one builders like Squarespace or Wix, but in this episode, I’m breaking down why those platforms can limit your long-term growth and leav...
170. Writing Website Copy That Actually Sells
A beautiful website can only take you so far. What truly drives results is the strategic website copy behind it. In this episode, I share why your words matter more than your design and how simple messaging shifts can help visitors feel underst...
169. Is Your Homepage Just a Pretty Welcome Mat That Loses Sales?
You’ve got just three to five seconds to capture a visitor’s attention on your website. Miss that window, and they’re gone! In this episode, I share why so many homepages, despite looking beautiful, act like fancy doormats that fail to convert....
168. Stop Obsessing Over Vanity Metrics and Start Tracking What Pays the Bills
I’m all for data-driven decisions, but tracking every download and view? Hard pass. In this episode, I’m breaking down why digital product sellers and service providers don’t need to obsess over endless content stats and what to focus on instea...
167. How to Actually Repurpose Your Content (And Reach More People)
Feeling drained from creating content for every single platform? In this episode, I’m sharing how I simplified my process by turning one “source” piece into multiple pieces of content that work across platforms like podcasts, YouTube, email, an...
166. The Smart Way to Use AI for Content Creation Without Losing Your Voice
AI for content creation can be a total game-changer, but only if you’re using it the right way. In this episode, I’m sharing my exact process for using AI to save time without losing your unique voice or expertise. You’ll learn how to ...