Marketing #Unfiltered

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

All Episodes

Marketing #Unfiltered

Ep 174 | Marketing That Sounds Like YOU: Brand Voice Strategies with Kim Kiel

May 06, 2025 • Sophia • Episode 174

Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience.

That's why I was thrilled to welcome Kim Kiel, a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that resonates with your audience and makes marketing feel more natural.

We cover:

Why trusting your business ideas sooner could be the "ticket to ease" in your marketing

How simple "monthly marketing moments" can consistently grow your email list without complex funnels

Practical ways to build trust during today's "trust recession" through genuine connection

Kim's 5-step process to unearth and leverage your authentic brand voice

Why marketing stories don't need to be Pulitzer-worthy (and how to find stories in everyday moments)

How creating a brand voice guide can save you countless hours and help delegate content creation

If you're tired of marketing that feels stiff or inauthentic, this episode delivers actionable advice to find and use your natural voice to connect with your ideal clients.

Resources mentioned on the episode:

Kim's free Brand Voice workbook and audio mini-series:

kimkiel.com/voiceworkbook

Hemingway app for analyzing your writing style

Verbatim Voice Tool for copy analysis

Copywriting Tips and Sales Strategies for Small Businesses: kimkiel.com/podcast

The Anatomy of a great storytelling email: https://www.kimkiel.com/podcast-1/the-anatomy-of-a-great-storytelling-email

What are segues and how to write them in storytelling emails: https://www.kimkiel.com/podcast-1/what-are-segues-and-how-to-write-them-in-storytelling-emails

Connect with Kim:

Instagram: @kimkiel

LinkedIn: Kim Kiel