
Marketing #Unfiltered
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Episodes
189 episodes
Ep 189 | How to create a cash injection with Stephanie Paradiso
In this juicy episode, Stephanie Paradiso doesn't hold back on sharing exactly how to create a cash injection in your coaching business. Unlike most conversations about quick revenue, Stephanie brings both honesty about the realities (like audi...
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Episode 189
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Ep 188 | Behind the scenes of pulling off my perfect maternity leave
I'm backkkk!! After a two-month maternity pause, I'm sharing the unexpected lessons that changed how I approach business, boundaries, and success metrics.(Plus, you'll hear a few behind the scenes stories of what was really g...
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Episode 188
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30:58
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Ep 187 | Money Move or Money Myth: Debunking Financial Advice with Kelly Ruta
Your subconscious beliefs about money might be the biggest roadblock between you and the business success you're working so hard to achieve.That's why I was thrilled to welcome Kelly Ruta to Marketing #Unfiltered for a conversatio...
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Episode 187
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1:17:14
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Ep 186 | [ENCORE] How to leverage podcasting (even without a podcast) with authority expert, Jaclyn Mellone
This is a super juicy throwback with Jaclyn! She’s an authority expert who specializes in helping her clients build a go-to brand with podcasts. Here are some of the topics we dove into:1) Why can focusing on podcasts make su...
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Episode 186
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1:09:27
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Ep 185 | Marketing at the Beep: Strategic CTAs and how to make a broad audience more niche
Today’s voicemail question covers THREE challenges every business owner runs into: 🔥 How to re-engage your email list after going quiet 🔥 Whether to prioritize promoting your podcast or your community (and ho...
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Episode 185
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14:46

Ep 184 | How to Build Low Ticket Offers That Actually Lead to High Ticket Sales with Polly Lavarello
Tired of watching potential clients slip through your fingers because they need 83 touch points before they trust you enough to buy? What if you could speed up that journey while building genuine relationships that lead to incredible retention ...
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Episode 184
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55:04

Ep 183 | [ENCORE] 18 ways to grow your email list
We’ve just kickstarted a growth period inside of your business, and it’s likely you are also in a growth period. In this episode I’ll walk you through: 1️⃣When your growth periods are every year (yes, you shou...
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Episode 183
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Ep 182 | How to Build Scalable Offers That Actually Convert (Without Burning Out) with AnnMarie Rose
Tired of being stuck in the one-to-one grind, working all hours with no end in sight? What if you could create more revenue, impact, and freedom without significantly increasing your costs?Welcome to Marketing Unfiltered, where host Soph...
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Episode 182
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1:05:45

Ep 181 | Marketing at the Beep: Quantity vs. Quality?
Should you focus on quality or quantity when it comes to social media content?It's the age-old question that has entrepreneurs stuck in analysis paralysis.Welcome to Marketing at the Beep, where I answer real voi...
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Episode 181
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Ep 180 | (Recorded before baby!) What to expect this summer...
This lil quickie is all about what to expect this summer while I'm on maternity "leave." Short, sweet and clear. And FYI, if you want some of that baby content: ➡️ Follow and listen to 'Relatable with ...
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Episode 180
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Ep 179 | [ENCORE] The order of priorities for your next launch (starting 3 months out)
The order of priorities for your next launch (starting 3 months out)In today's episode, we answered a question from a listener about launching.We cover:1. A list of thorough priorities for when you are 3 months out from ...
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Episode 179
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29:58

Ep 178 | Why every coach needs to write a book (and how to write it FAST, plus make it a best seller) with Ashley Mansour
Writing a book feels like a multi-year project that's impossible to fit into your busy entrepreneurial life—but what if you could go from idea to published bestseller in just 12 months?That's why I was excited to welcome Ashley Mansou...
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Episode 178
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1:06:53
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Ep 177 | Marketing at the Beep: How do I re-engage the email list that I've ghosted?
Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately.In this episode, I tackle one of the most common (and stressful) situations entrepreneur...
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Episode 177
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Ep 176 | How to spend two hours a week or LESS on ALL of your marketing with Megan Kachigan
Content creation doesn't have to consume your entire business—but it's hard to know how to approach it differently without seeing what's actually working for other entrepreneurs.That's why I was excited to welcome Megan to Marketi...
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Episode 176
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56:08
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Ep 175 | 4 Ways I'm Using AI to Make My Business Less Dependent on Me (especially before baby comes...)
In this episode, Sophia shares her practical approach to leveraging AI tools for business automation and scale. From creating a comprehensive AI brand book to building customer service chatbots, learn how to make your business run smoothly - wi...
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Episode 175
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36:40
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Ep 174 | Marketing That Sounds Like YOU: Brand Voice Strategies with Kim Kiel
Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience.That's why I was thrilled to welcome Kim Kiel, a certified bra...
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Episode 174
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1:03:59
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Ep 173 | Email List Building with a Private Podcast: Results, ROI & Honest Review
In this episode of Marketing Unfiltered, I'm pulling back the curtain on my recent list-building experiment: a private podcast series called "For the Love of Marketing." If you've been wondering whether private podcasts work for list growth com...
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Episode 173
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39:00
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Ep 172 | Where to Find Clients in ANY Economy (Even During a "Trust Recession") with Chris Williams
We often think client acquisition has to slow down when the economy gets tough. But what if there's a better approach that works regardless of economic conditions?That's why I was thrilled to welcome back Chris Williams to Marketi...
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Episode 172
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54:23
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Ep 171 | Behind the Scenes of My High-Converting Q+A Day (+ Exact Scripts)
What if one simple strategy could consistently convert your audience—without needing sales calls or pushy DMs?In this episode of Marketing Unfiltered, I’m breaking down my Q+A Day Strategy—the one that had a 100% conver...
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Episode 171
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26:25

EP 170 | Prepping to take time off (without losing steam in your business) with Louiza Megan
As someone who's planning a maternity leave, this episode was everything I needed. Perfect for you if: ➡️ You're pregnant, and want to take time off to enjoy your baby ➡️ You want to take time off to enjoy a ...
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Episode 170
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1:07:18
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Ep 169 | How to Define your Distinctive Edge (so you stand out in ANY market) with Megan Yelaney
Holy crap. This one is juicy. Here's what we're covering... 1️⃣ What the heck is your distinctive edge? 2️⃣ The actual PHASES of getting clear on your distinctive edge with clear examples and action steps so ...
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Episode 169
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1:11:10
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Ep 168 | The most underused business strategy with April Pertuis (Hint: It’s story telling)
If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you. Inside, we’ll cover: Adopting a "storytelling-first" approach to marketing - and examples of what that looks likeWhat makes...
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Episode 168
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56:08

Ep 167 | Finding your unique launch style with Tracie Patterson
Let’s talk about finding your launch style! In this episode I asked her things like:What is some cookie cutter advice when it comes to launching that drives you crazy?Is there something specific that’s working in 2025?
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Episode 167
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1:09:05

Ep 166 | How to make friends in the online space without being weird (with Ciara Rubin)
We all want more meaningful connections, but how do we actually make them happen? Like, you see someone online and think, Damn, this girl should be my friend—but what’s the next move? 👀That’s exactly what I’m diving into with Ciara Rubi...
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Episode 166
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1:00:31
