
Marketing #Unfiltered
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Episodes
173 episodes
Ep 173 | Email List Building with a Private Podcast: Results, ROI & Honest Review
In this episode of Marketing Unfiltered, I'm pulling back the curtain on my recent list-building experiment: a private podcast series called "For the Love of Marketing." If you've been wondering whether private podcasts work for list growth com...
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Episode 173
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39:00
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Ep 172 | Where to Find Clients in ANY Economy (Even During a "Trust Recession") with Chris Williams
We often think client acquisition has to slow down when the economy gets tough. But what if there's a better approach that works regardless of economic conditions?That's why I was thrilled to welcome back Chris Williams to Marketi...
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Episode 172
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54:23
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Ep 171 | Behind the Scenes of My High-Converting Q+A Day (+ Exact Scripts)
What if one simple strategy could consistently convert your audience—without needing sales calls or pushy DMs?In this episode of Marketing Unfiltered, I’m breaking down my Q+A Day Strategy—the one that had a 100% conver...
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Episode 171
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26:25

EP 170 | Prepping to take time off (without losing steam in your business) with Louiza Megan
As someone who's planning a maternity leave, this episode was everything I needed. Perfect for you if: ➡️ You're pregnant, and want to take time off to enjoy your baby ➡️ You want to take time off to enjoy a ...
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Episode 170
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1:07:18
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Ep 169 | How to Define your Distinctive Edge (so you stand out in ANY market) with Megan Yelaney
Holy crap. This one is juicy. Here's what we're covering... 1️⃣ What the heck is your distinctive edge? 2️⃣ The actual PHASES of getting clear on your distinctive edge with clear examples and action steps so ...
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Episode 169
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1:11:10
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Ep 168 | The most underused business strategy with April Pertuis (Hint: It’s story telling)
If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you. Inside, we’ll cover: Adopting a "storytelling-first" approach to marketing - and examples of what that looks likeWhat makes...
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Episode 168
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56:08

Ep 167 | Finding your unique launch style with Tracie Patterson
Let’s talk about finding your launch style! In this episode I asked her things like:What is some cookie cutter advice when it comes to launching that drives you crazy?Is there something specific that’s working in 2025?
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Episode 167
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1:09:05

Ep 166 | How to make friends in the online space without being weird (with Ciara Rubin)
We all want more meaningful connections, but how do we actually make them happen? Like, you see someone online and think, Damn, this girl should be my friend—but what’s the next move? 👀That’s exactly what I’m diving into with Ciara Rubi...
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Episode 166
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1:00:31

Ep 165 | The Circuit Sales System with Nicki Krawcyk
Tired of the same old sales strategies? There’s another way.We tend to think the only way to sell is through webinar launches, sales calls, 5-day challenges, or maybe an evergreen funnel if we’re feeling fancy.
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Episode 165
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1:13:36

Ep 164 | The No-Call Sales Method for $10k months with Brenda Rigney
Escaped your corporate zombie day job and ready to build a business that lets you ditch back-to-back Zoom calls?This episode is for you.Brenda is a pro at creating sales systems that give you the freedom you dreamed of when you ...
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1:09:35
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Ep 163 | Contracts, chargebacks, and all things legal with Jaime Bell
Today’s episode is pretty damn fascinating. Jaime Bell is a lawyer who knows her sh*t, let me tell ya. We talk about… ➡️ Non-negotiable contracts you need to be using that you’re … not. ➡️ Thi...
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Episode 163
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1:15:38
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Ep 162 | How to train AI to create content that actually sounds like you (with Kristin Lawton)
If you feel like you struggle to create content that actually sounds like you with AI ... this is the episode for you. Here's what to do: Listen to the episode and hear Kristin coach me as I go through the exercise&...
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Episode 162
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1:07:17

Ep 161 | 4 Ways to Make More Sales in 2025
Today we’re talking about setting yourself up for more clients in 2025. I’ll walk you through 4 things you can do right now – that have nothing to do with running a new year sale that will totally burn you out – so you can bring in more clients...
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40:40

Ep 160 | How to create a visual strategy with the founder of WorkPlayBranding, Lyrik Fryer.
Most of the A-list coaches on the internet use WorkPlayBranding for their visuals for a REASON. Their eye for storytelling in their branding is top-notch. That's why I was STOKED to have Lyrik on the show. She walked us ...
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Episode 160
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1:00:12

Ep 159 | Write a talk that actually gets results with Heather Sager
We've got the one and only Heather Sager on the show! Heather is a Speaking Coach and Business Mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned glo...
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Episode 159
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1:02:38

Ep 158 | How to build trust during a trust recession with Adela Hussain
It's not enough to be a go-to expert, you need to be a trusted ICON! In this conversation we cover: ➡️ A step by step trust equation that will be AWESOME for your content ➡️ The 6 must-do habits of building trust
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Episode 158
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1:12:07

Ep 157 | Simple Email Marketing Strategies in 20 Minutes a Week with Liz Wilcox
Get ready for some email marketing TEA! Liz isn’t just an email marketing strategist, she’s a survivor. And I mean that literally, she just finished in the final five of Survivor — you know, that little show that’s on season 46 whe...
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Episode 157
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1:11:31

Ep 156 | How to create strategic brand stories with Patrice Poltzer
You should probably know this stat: Today we have Gracie-award winning TODAY show producer and video agency founder, Patrice Poltzer, on the show! We're talking all things strategic storytelling.Because, did you know bus...
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Episode 156
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1:16:16

Ep 155 | Why I -- a social media strategist -- am taking a step back from social media.
In today's episode I break down why I've decided to take a step back from social media. Plus, I share the exact process I took myself through to understand the role social takes in my marketing and what changes I need to make to help it...
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Episode 155
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30:23

Ep 154 | Making it FUN to buy from you with Marisa Corcoran
This is a fun one with my good friend, Marisa. She’s a bad@$$ messaging expert that has already been on the show before. [Check out Ep 55: How to stop writing boring copy:
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Episode 154
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1:08:47

Ep 153 | How (and why) to create a mastermind with Kristine Schwartz
Let’s talk MASTERMINDS. This is a high ticket offer that so many coaches want to offer inside of their business because of the transformative work that is possible, and because — let’s be real — this is a high ticket offer ($10k+) that ...
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Episode 153
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1:06:30

Ep 152 | Webinar launches are not dead (they’re just different) with Lacey Cribb
Anyone who’s getting ready to launch, take notes!Lacey is on to talk about launching, more specifically: Launching with a webinar (even though she’s helped clients launch in all kinds of ways).We discussed things like:➡️How...
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Episode 152
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1:15:48
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Ep 151 | Rescued by Seal Team Six after being abducted for 93 days in Somalia, with NY Times best selling author, Jessica Buchanan
In the spirit of the holiday, I felt called to reshare this episode. This story STILL gives me chills one year later. —--Jessica Buchanan is an American woman from Ohio who was kidnapped on October 25th, 2011....
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Episode 151
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1:21:34

Ep 150 | Tips for your best launch yet with Ashley Brasseaux
Grab a notebook, ‘cause you’ll want to take notes.Ashley is a launch strategist for some of the biggest coaching brands on the internet.We discussed things like:➡️Why are launch conversions taking such a dip in 2024 and ...
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Episode 150
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1:09:44
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Ep 149 | Every decision + change she made to double (and then triple) her income (while not following any of the marketing rules) with Kristina Knapp
This one is JAM PACKED with mic drop moments. If you are looking to collapse timelines and scale your income by … a lot … this is a great episode to listen to. We cover things like: ➡️Every change or shift sh...
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Episode 149
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1:12:32
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