Marketing #Unfiltered
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Episodes
197 episodes
Ep 197 | Closing Your Identity Gap with Mindi Huebner
Meet Mindi Huebner, a subconscious identity coach who helps high-achieving women shed conditioning and breaks down the identity gap, the space between who you're being and who you say you want to be. From why you can't check your emails without...
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Episode 197
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1:07:19
Ep 196 | How a Therapist Built an AI Tool to Stop Ghosting Buyers With Kelsey Silver
If you've ever wondered what buying signals you're missing or how to turn data into an actual story that helps you make better business decisions, this episode will blow your mind. Meet Kelsey Silver, a former marriage and family therapist turn...
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Episode 196
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1:02:42
Ep 195 | The Spooky Legal Stuff Every Coach Needs to Know with Sarah Waldbuesser
Just in time for Halloween, in this episode, we're diving into the truly scary stuff, the legal blind spots that could haunt your coaching business. Attorney Sarah Waldbuesser (who's been in the online legal space for 10 years) breaks down ever...
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Episode 195
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58:51
Ep 194 | Turning Podcast Appearances Into $10K Paydays with Beth Nydick
Stop chasing visibility and start building authority. Beth Nydick, a former TV producer with almost 20 years in digital media (who's been everyone from Dr. Oz's blogger to a cocktail cookbook author), breaks down why most entrepreneurs are comp...
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Episode 194
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56:38
Ep 193 | Breaking the Cycle of High-Functioning Burnout with Ash McDonald
In this episode, Ash, a therapist who pulled her kids out of school to travel the world for three years while running her business as the sole breadwinner, shares the raw truth about high-functioning burnout - the kind that looks like success f...
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Episode 193
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1:02:30
Ep 192 | How to leverage Black Friday (with or without a sale)
This episode is all about using that one weekend when everyone is in a buying mood to create momentum, build visibility, and move your business forward — without cheapening your services or burning yourself out. Sophia shares five creative, str...
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Episode 192
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17:29
Ep 191 | A 5 step process to delegate effectively with Nata Salvatori
If you're carrying around everything in your business like it's all on you—feeling guilty about delegating, worried no one will do it right, or just stuck doing it all yourself—this episode is for you.That's why I brought Natta Salvat...
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Episode 191
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1:01:14
Ep 190 | The Truth About AI: Authenticity, Privacy, and Why Women Must Lead the Charge with Kinsey Soderberg
This conversation is all about getting you to actually start using AI more by busting common myths and addressing the objections that might be holding you back. Kinsey brings incredible passion to helping entrepreneurs (especially women) embrac...
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Episode 190
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1:09:16
Ep 189 | How to create a cash injection with Stephanie Paradiso
In this juicy episode, Stephanie Paradiso doesn't hold back on sharing exactly how to create a cash injection in your coaching business. Unlike most conversations about quick revenue, Stephanie brings both honesty about the realities (like audi...
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Episode 189
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1:01:35
Ep 188 | Behind the scenes of pulling off my perfect maternity leave
I'm backkkk!! After a two-month maternity pause, I'm sharing the unexpected lessons that changed how I approach business, boundaries, and success metrics.(Plus, you'll hear a few behind the scenes stories of what was really g...
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Episode 188
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30:58
Ep 187 | Money Move or Money Myth: Debunking Financial Advice with Kelly Ruta
Your subconscious beliefs about money might be the biggest roadblock between you and the business success you're working so hard to achieve.That's why I was thrilled to welcome Kelly Ruta to Marketing #Unfiltered for a conversatio...
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Episode 187
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1:17:14
Ep 186 | [ENCORE] How to leverage podcasting (even without a podcast) with authority expert, Jaclyn Mellone
This is a super juicy throwback with Jaclyn! She’s an authority expert who specializes in helping her clients build a go-to brand with podcasts. Here are some of the topics we dove into:1) Why can focusing on podcasts make su...
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Episode 186
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1:09:27
Ep 185 | Marketing at the Beep: Strategic CTAs and how to make a broad audience more niche
Today’s voicemail question covers THREE challenges every business owner runs into: 🔥 How to re-engage your email list after going quiet 🔥 Whether to prioritize promoting your podcast or your community (and ho...
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Episode 185
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14:46
Ep 184 | How to Build Low Ticket Offers That Actually Lead to High Ticket Sales with Polly Lavarello
Tired of watching potential clients slip through your fingers because they need 83 touch points before they trust you enough to buy? What if you could speed up that journey while building genuine relationships that lead to incredible retention ...
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Episode 184
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55:04
Ep 183 | [ENCORE] 18 ways to grow your email list
We’ve just kickstarted a growth period inside of your business, and it’s likely you are also in a growth period. In this episode I’ll walk you through: 1️⃣When your growth periods are every year (yes, you shou...
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Episode 183
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47:40
Ep 182 | How to Build Scalable Offers That Actually Convert (Without Burning Out) with AnnMarie Rose
Tired of being stuck in the one-to-one grind, working all hours with no end in sight? What if you could create more revenue, impact, and freedom without significantly increasing your costs?Welcome to Marketing Unfiltered, where host Soph...
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Episode 182
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1:05:45
Ep 181 | Marketing at the Beep: Quantity vs. Quality?
Should you focus on quality or quantity when it comes to social media content?It's the age-old question that has entrepreneurs stuck in analysis paralysis.Welcome to Marketing at the Beep, where I answer real voi...
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Episode 181
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9:42
Ep 180 | (Recorded before baby!) What to expect this summer...
This lil quickie is all about what to expect this summer while I'm on maternity "leave." Short, sweet and clear. And FYI, if you want some of that baby content: ➡️ Follow and listen to 'Relatable with ...
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Episode 180
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5:49
Ep 179 | [ENCORE] The order of priorities for your next launch (starting 3 months out)
The order of priorities for your next launch (starting 3 months out)In today's episode, we answered a question from a listener about launching.We cover:1. A list of thorough priorities for when you are 3 months out from ...
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Episode 179
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29:58
Ep 178 | Why every coach needs to write a book (and how to write it FAST, plus make it a best seller) with Ashley Mansour
Writing a book feels like a multi-year project that's impossible to fit into your busy entrepreneurial life—but what if you could go from idea to published bestseller in just 12 months?That's why I was excited to welcome Ashley Mansou...
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Episode 178
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1:06:53
Ep 177 | Marketing at the Beep: How do I re-engage the email list that I've ghosted?
Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately.In this episode, I tackle one of the most common (and stressful) situations entrepreneur...
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Episode 177
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10:30
Ep 176 | How to spend two hours a week or LESS on ALL of your marketing with Megan Kachigan
Content creation doesn't have to consume your entire business—but it's hard to know how to approach it differently without seeing what's actually working for other entrepreneurs.That's why I was excited to welcome Megan to Marketi...
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Episode 176
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56:08
Ep 175 | 4 Ways I'm Using AI to Make My Business Less Dependent on Me (especially before baby comes...)
In this episode, Sophia shares her practical approach to leveraging AI tools for business automation and scale. From creating a comprehensive AI brand book to building customer service chatbots, learn how to make your business run smoothly - wi...
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Episode 175
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36:40
Ep 174 | Marketing That Sounds Like YOU: Brand Voice Strategies with Kim Kiel
Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience.That's why I was thrilled to welcome Kim Kiel, a certified bra...
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Episode 174
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1:03:59
Ep 173 | Email List Building with a Private Podcast: Results, ROI & Honest Review
In this episode of Marketing Unfiltered, I'm pulling back the curtain on my recent list-building experiment: a private podcast series called "For the Love of Marketing." If you've been wondering whether private podcasts work for list growth com...
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Episode 173
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39:00