Ep 176 | How to spend two hours a week or LESS on ALL of your marketing with Megan Kachigan Artwork

Marketing #Unfiltered

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

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Marketing #Unfiltered

Ep 176 | How to spend two hours a week or LESS on ALL of your marketing with Megan Kachigan

June 04, 2025 • Sophia • Episode 176

Content creation doesn't have to consume your entire business—but it's hard to know how to approach it differently without seeing what's actually working for other entrepreneurs.

That's why I was excited to welcome Megan to Marketing #Unfiltered to share her proven system for creating all her marketing content in just 1-2 hours per week (yes, ALL of it!).

We cover:

➡️ How Megan manages to create all her content in anywhere from 1 hour per month to 2 hours per week

➡️ The specific systems she has in place to maximize efficiency without sacrificing quality

➡️ What role her VA plays in her streamlined content creation process

➡️ How (and if) AI supports her content strategy

➡️ Strategic decisions about where to focus your content efforts for maximum impact The difference between long-form and short-form content and which to prioritize first

➡️ Smart content repurposing strategies that multiply your efforts

If you're tired of content creation taking over your business and leaving little time for client work and sales, this episode delivers the blueprint for a more efficient approach.

Resources mentioned in this episode:

Connect with Megan on Instagram: www.instagram.com/megankachigan

Listen to the Values-First Marketing Podcast www.megankachigan.com/podcast

Grab Megan’s Free Audit: www.megankachigan.com/free-audit