Ep 177 | Marketing at the Beep: How do I re-engage the email list that I've ghosted? Artwork

Marketing #Unfiltered

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

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Marketing #Unfiltered

Ep 177 | Marketing at the Beep: How do I re-engage the email list that I've ghosted?

June 17, 2025 • Sophia • Episode 177

Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately.

In this episode, I tackle one of the most common (and stressful) situations entrepreneurs face: how to reconnect with your email list after months or even years of silence.

We cover:

➡️ Why the "perfect" comeback email is actually the one you send (not the one you overthink)

➡️ How to be authentic about your absence without oversharing personal details

➡️ The power of owning your broken promise instead of pretending nothing happened

➡️ Why giving people explicit permission to unsubscribe actually builds stronger relationships

➡️ Practical tips for subject lines, timing, and call-to-actions in your re-engagement email

➡️ How to reset expectations and get your remaining subscribers more engaged than before