Ep 185 | Marketing at the Beep: Strategic CTAs and how to make a broad audience more niche Artwork

Marketing #Unfiltered

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

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Marketing #Unfiltered

Ep 185 | Marketing at the Beep: Strategic CTAs and how to make a broad audience more niche

August 20, 2025 • Sophia • Episode 185

Today’s voicemail question covers THREE challenges every business owner runs into:

🔥 How to re-engage your email list after going quiet
🔥 Whether to prioritize promoting your podcast or your community (and how they can actually work together)
🔥 What to do if your audience feels “too broad”

Inside this episode, I break it all down, including:

✨ The send-the-damn-email rule for reconnecting with your list (and how to reset expectations with honesty + confidence)
✨ Why you don’t have to choose between promoting your podcast and your community—and how to connect the two
✨ The secret to niching down without boxing yourself in (hint: it’s about your audience’s experience, not their job title)
✨ How to turn those audience “experiences” into endless content + clear calls to action

Whether you’ve ghosted your email list, feel stuck with too many calls-to-action, or worry your niche is too broad, this episode will help you simplify your strategy and start taking confident action again.

🎧 Listen now and then leave me your own voicemail question here → https://www.speakpipe.com/MarketingUnfiltered