Ep 188 | Behind the scenes of pulling off my perfect maternity leave Artwork

Marketing #Unfiltered

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

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Marketing #Unfiltered

Ep 188 | Behind the scenes of pulling off my perfect maternity leave

September 10, 2025 • Sophia • Episode 188

I'm backkkk!!

After a two-month maternity pause, I'm sharing the unexpected lessons that changed how I approach business, boundaries, and success metrics.

(Plus, you'll hear a few behind the scenes stories of what was really going down behind the scenes.)

We cover:

➡️ The power of setting just TWO success metrics instead of overwhelming yourself with endless goals (and more importantly, the surprising success metric I used during my "maternity pause" that made all the difference)

➡️ How I grew my email list by 1,500+ people while being fully present with my newborn

➡️ The not-spoken-enough reason networking is so incredibly important (sorry in advance about the tears!)

➡️ How my network showed up for me during my maternity pause

➡️ The biggest reason(s) I could be present with Grayson

Resources mentioned:

In this episode, I mentioned how I was using AI. I go much deeper on the topic in this episode:

https://podcasts.apple.com/gb/podcast/ep-175-4-ways-im-using-ai-to-make-my-business-less/id1644601845?i=1000709136790