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Marketing #Unfiltered
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Marketing #Unfiltered
Ep 192 | How to leverage Black Friday (with or without a sale)
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Sophia
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Episode 192
This episode is all about using that one weekend when everyone is in a buying mood to create momentum, build visibility, and move your business forward — without cheapening your services or burning yourself out. Sophia shares five creative, strategic plays you can use to leverage Black Friday whether you're launching something new, growing your list, or building buzz for 2025.
Here's What We Cover:
- The Pilot Launch Play — How to test a new offer (like an AI service) at a founding member price without building the whole thing first
- The Freebie Momentum Play — Why Black Friday weekend is perfect for growing your email list and how to create a juicier-than-usual opt-in
- The Premium Bundle Play — How to increase conversions by adding value instead of cutting prices (without compromising your premium positioning)
- The Partnership Visibility Play — Why collaboration is underutilized during Black Friday and how teaming up can double your reach
- The Authority Play — How to use Black Friday as a visibility event to build trust and set yourself up for a stronger 2025 launch
Resources:
Go here for 45 ideas low ticket offer ideas:
https://docs.google.com/document/d/1E3sAMdPw8aFmuACQaLf55Z0bEtxym8EGF8GwXMuTiFU/edit?usp=sharing
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Email: team@getcoachsocial.com