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Marketing #Unfiltered
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Marketing #Unfiltered
Ep 195 | The Spooky Legal Stuff Every Coach Needs to Know with Sarah Waldbuesser
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Sophia
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Episode 195
Just in time for Halloween, in this episode, we're diving into the truly scary stuff, the legal blind spots that could haunt your coaching business. Attorney Sarah Waldbuesser (who's been in the online legal space for 10 years) breaks down everything from contracts and trademarks to AI legal risks that most coaches aren't even thinking about. If you've ever wondered when templates are enough versus when you need a lawyer, what actually happens when clients ghost on payment plans, or how AI is changing the legal landscape of your business, we will give you the clarity (and peace of mind) you desperately need. Because legal isn't just about protection, it's about power.
Here's What We Cover:
- The most common legal blind spots in the coaching industry: Why coaches start businesses without thinking about legal at all (and what that costs them)
- The "gut punch test" for trademarking: Sarah's simple way to know if it's time to trademark your business name, course, or podcast
- How to protect yourself from clients who ghost on payment plans: What actually works (and what doesn't) when clients stop paying
- The truth about third-party platforms like Kajabi: Hidden legal risks you might be missing and why copying Kajabi's terms won't protect you
- The power mindset shift around legal: Why thinking "I have to be protected" versus "I AM protected" changes everything about how you show up as a CEO
... and so much more!
Resources Mentioned:
- Coach's Legal Checklist: https://thelegitcoach.com/checklist
- AI Legal Starter Guide: https://thelegitcoach.com/ailegalpack
- Destination Legal: https://destinationlegal.com/collections/templates
- Connect with Sarah: @destinationlegal on IG and FB