Marketing #Unfiltered
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Marketing #Unfiltered
Ep 200 | My AI Strategy for Coaches & Creators Going Into 2026
•
Sophia
•
Episode 200
AI has changed the business landscape — fast.
In this episode, I’m sharing how I’m thinking about AI as we move into 2026, especially after a year that felt harder than expected for a lot of coaches, consultants, and service providers.
I walk you through three strategic ways I’m using AI in my own business — not as a gimmick, but as a core part of my offers, systems, and decision-making.
In this episode, I cover:
- Why AI has temporarily shifted how people value coaching and services
- How I use AI as a speed filter across my offers
- Where AI has replaced certain team tasks — without lowering quality
- My favorite AI prompt for quality control and decision-making
- Why “just using ChatGPT to write emails” isn’t enough anymore
This isn’t about doing everything with AI.
It’s about using it intentionally so you don’t get left behind.
Got questions?
Email team@getcoachsocial.com
OR
Leave me a voicemail here so I can feature you on an upcoming episode and/or come up with creative ways to support you: http://speakpipe.com/marketingunfiltered