Ep 202 | How to be a big deal in 2026: Strategic differences between the most popular growth efforts Artwork

Marketing #Unfiltered

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

All Episodes

Marketing #Unfiltered

Ep 202 | How to be a big deal in 2026: Strategic differences between the most popular growth efforts

January 07, 2026 • Sophia • Episode 202

Six months ago (literally the week Sophia gave birth), she and her husband, Bradley, a Peloton instructor with a built-in community, launched a podcast that got thousands of downloads immediately. No warming up. No convincing. People just showed up. It was such a stark contrast to launching Marketing Unfiltered years earlier without an audience, and it crystallized something Sophia sees coaches mess up constantly: they spend a year perfecting their program while completely forgetting to grow their community. Then they launch a webinar and ask, "who am I promoting this to?" and realize... there's no one there. This episode is Sophia's wake-up call that audience growth can't be an afterthought anymore, it needs seasons, strategy, and to happen alongside (or before) building your offers. Because if you want to be a big deal in 2026, you can't wait until your program is perfect to start growing your audience.

Here's What We Cover:

The biggest mistake coaches make with audience growth: Spending a year perfecting the program while forgetting to consistently grow the community
The order that actually works: Build the audience and relationship BEFORE or WHILE you build the thing (not after it's "perfect")
The difference between passive exposure and real growth: Why podcast guesting and lead magnets are great for consistency but not how you grow BIG
The three best ways to own your growth: Summits, Private Podcasts, and Bundles: When each strategy works best and which one matches your sales approach

…and other proven growth principles most coaches overlook.

Resources Mentioned:

Submit Your Question — https://www.speakpipe.com/MarketingUnfiltered