Marketing #Unfiltered
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Marketing #Unfiltered
Ep 204 | AI Search Is the New SEO with Gloria Chou
•
Sophia
•
Episode 204
Gloria Chou is back to drop some serious truth bombs about AI search, the trust recession, and why traditional SEO is basically dead.
This episode gets unhinged in the best way as we dive into how ChatGPT is completely changing the game for discovery, why being human is your biggest competitive advantage, and the insane opportunity that's sitting right in front of us, if we're willing to grab it. Get ready to real about what's actually working in PR right now!
Here's What We Cover:
- How AI search has fundamentally changed how people discover and buy (hint: it's not Google anymore)
- The exact AI tools and prompts Gloria uses to write pitches, find podcasts, and monitor competitors in under 15 minutes
- Why press mentions are 3x more effective than social media or ads for AI visibility right now
- How to use Perplexity to do 90% of the work a PR agency would charge thousands for
- The CPR pitching method (and how it's now trained into AI models)
... and what to do right now if you want to be discoverable, credible, and chosen.
Resources:
- Free Masterclass: gloriachoupr.com/masterclass
- DM Gloria "SOPHIA" on Instagram https://www.instagram.com/gloriachoupr for bonus resources
- Tool: https://www.perplexity.ai/
- Tool: https://chatgpt.com/