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Marketing #Unfiltered
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Marketing #Unfiltered
Ep 205 | What To Do When Your Audience Feels Quiet: How to Create Engagement on Demand
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Sophia
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Episode 205
If your audience feels quiet right now, like the DMs are slow, the energy is flat, and you're showing up but nobody's really responding, this episode is for you.
Here's the truth: A quiet audience is almost never a content problem. It's not a follower count problem either. It's a connection problem, a follow-up problem, and an "I'm not creating engagement strategically" problem.
In this solo episode, Sophia will break down the exact 3-layer framework she uses to create engagement on demand, the kind that actually leads to conversations, relationships, and sales. Not viral moments. Not vanity metrics. Real, meaningful engagement that converts.
Here's What We Cover:
- Stay Connected to the People Already Here. Build a weekly habit of personal outreach (it doesn't have to be 100 DMs, even one intentional message matters)
- Where to focus your connection energy. Follow up with discovery calls that didn't convert, stay close to current clients, and reconnect with people who used to engage
- Turn Lurkers Into Conversations. Create intentional opportunities for people to raise their hands (polls, question stickers, link clicks)
- How to use engagement as intel. When someone votes on your poll about doubling their email list, that's not just engagement, that's information you can act on
- Create Engagement With a Plan. If you don't know what you'll do with engagement, there's no point in creating it
... plus a simple formula for using connection that converts!
Resources:
- Free Q&A Day Strategy Guide:
- Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered