Ep 214 | Why Making More Money Doesn't Always Mean Keeping More With Belinda Rosenblum Artwork

Marketing #Unfiltered

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

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Marketing #Unfiltered

Ep 214 | Why Making More Money Doesn't Always Mean Keeping More With Belinda Rosenblum

April 29, 2026 • Sophia • Episode 214

0:00 | 1:20:35

If you've ever hit six figures and thought, "Wait...where did all the money go?" — this episode is for you.

I'm joined by Belinda Rosenblum, who's been in business for nearly two decades and has seen (and experienced) every version of the six-figure paycheck-to-paycheck trap. This is the conversation about what actually happens to your money as you scale — the real numbers, the hidden expenses, and why so many smart business owners end up resenting the business they built.

Here's What We Cover:

1. The six-figure trap: Why $100K+ can still feel broke (and why $250K doesn’t fix it)

2. What’s actually killing your profit: undercharging, overdelivering, messy team spending, and “bank balance” decision-making

3. The $155K year that made $2K: The wake-up call that led to a $96K profit glow-up the very next year

4. How to build offers that actually pay you well (without chaining you to your laptop)

Plus so much more…

Resources:

Connect With Belinda:

IG: @belindarosenblum

Website: ownyourmoney.com

→ Rich Business Bootcamp - May 11-14: https://ownyourmoney.isrefer.com/go/series/Sophia/

In 4 days, discover the upgraded financial system to keep more revenue in your pocket and set you up to scale to $500K+ without running yourself into the ground.

→ Pay Yourself Calculator: https://ownyourmoney.isrefer.com/go/calculator/Sophia/

As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last.

The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow.

→ Listen to this episode with 18+ offer ideas beyond 1:1 coaching if you're ready to get creative about what you're selling: https://podcasts.apple.com/gb/podcast/ep-201-how-coaches-can-sell-in-2026-without-relying/id1644601845?i=1000742475013