Ep 220 | Why Your Videos Aren't Getting Clients (And How to Fix It) with Kim Rittberg Artwork

Marketing #Unfiltered

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

All Episodes

Marketing #Unfiltered

Ep 220 | Why Your Videos Aren't Getting Clients (And How to Fix It) with Kim Rittberg

June 16, 2026 • Sophia • Episode 220

0:00 | 1:00:29

In this episode, I'm joined by Kim Rittberg—former media executive at Us Weekly and Netflix, who had a wake-up call in her hospital delivery room (yes, she was checking emails while in labor) and left corporate to build her own business teaching coaches and service providers how to use video to actually grow their income, not just their follower count.

If you’ve ever wondered how to find your confidence on camera when you feel awkward and self-conscious, how to come up with content ideas that actually sound like you, and what it looks like to turn video views into DMs, calls, and clients—this episode is for you!

Here’s what we cover:

Why most people freeze on camera and the simple mental shift that unlocks confidence
Why your video scripts sound stiff (The difference between writing for the spoken word vs. the written word)
Credibility + connection: the two things your content needs
How to turn video into actual sales
Why most people show up on camera with too little energy and how to bring the dinner party vibe instead

Resources and Sponsorship:

Connect with Kim:

Website: kimrittberg.com

Instagram: @kimrittberg

YouTube: https://www.youtube.com/@kimrittbergcontent

10 Tips to Take Your Videos From Mediocre to Magnetic: Kim's free guide covering the crucial foundations of how to get clients and leads through video. https://www.kimrittberg.com/tips

Video Boot Camp: Attract clients, grow your brand & your revenue on Social Media through video. https://kimrittberg.mykajabi.com/video_boot_camp

This episode is brought to you by The Monthly Money Check-In Guide by Chika Obih, CPA.

https://chika-obih-cpa.kit.com/moneyguide

You know that tight feeling in your chest when you realize you haven't looked at your numbers in weeks? The tab you keep closing. The invoices you keep meaning to follow up on. The vague anxiety that lives in the background of your business because you're not quite sure what's happening with your money.

This free guide changes that in less time than it takes your coffee to brew.

The Monthly Money Check-In Guide walks you through a simple monthly process that takes you from avoidant and anxious to clear, confident, and actually in control. No complicated software. No accounting degree. Just a repeatable habit that makes running your business feel a whole lot lighter.

Get it here: https://chika-obih-cpa.kit.com/moneyguide