Ep 222 | The Pinterest Strategy That Drives Discovery, Leads, and Sales with Meagan Williamson Artwork

Marketing #Unfiltered

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

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Marketing #Unfiltered

Ep 222 | The Pinterest Strategy That Drives Discovery, Leads, and Sales with Meagan Williamson

July 24, 2026 • Sophia • Episode 222

0:00 | 51:23

In this episode, I'm joined by Meagan Williamson, a Pinterest strategist who's been in this space since the early beta days and has built her entire business around the platform that most business owners are completely sleeping on. We're breaking down what Pinterest actually is (spoiler: it's a search engine, not a social media platform), why it works so differently from Instagram, what kind of content performs well, what a realistic timeline looks like, and how to build a funnel that converts cold Pinterest traffic into actual clients, including one of Megan's clients who makes between $300K and $600K in direct Pinterest sales in a single month.

Here’s what we cover:

Pinterest isn't social media. It's a search engine. (And that changes everything.)
The Pinterest content strategy that keeps working for years.
How to turn Pinterest traffic into paying clients.
The truth about how long Pinterest really takes.
Pinterest views are a vanity metric. (Why accounts with 10 million views are making $0)

Plus so much more…

Resources:

Connect with Meagan:

Website: https://meaganwilliamson.com/

Instagram: https://www.instagram.com/meaganawilliamson

Pinterest: https://pinterest.com/rowhousenest