Ep 223 | The Free Content Era Is Ending. Here's What Comes Next. Artwork

Marketing #Unfiltered

In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.

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Marketing #Unfiltered

Ep 223 | The Free Content Era Is Ending. Here's What Comes Next.

August 05, 2026 • Sophia • Episode 223

0:00 | 21:15

In this episode, I'm sharing the hunch I've been sitting on: that we're moving out of the attention economy and into what I'm calling the evidence economy. And if I'm right, it changes everything about how we approach marketing, visibility, and becoming known.

Information is everywhere, and AI has made it even more accessible. That's why attention alone isn't enough to build trust anymore. Tune in to learn the three experiences that will help you build trust faster, stand out from the crowd, and become the obvious choice for your ideal clients.

Here's What We Cover:

1. Why we're entering the Evidence Economy—and why visibility alone isn't enough

2. The 3 experiences people need before they trust—and hire—you

3. Why your content isn't creating clients

4. How to become known before you need to sell

5. Build a visibility ecosystem that does the heavy lifting

... and so much more!

Resources mentioned:

She's a Big Deal: Applications are now open for the next beta round — 90 days building your full visibility ecosystem: your core belief, your signature event, your low-lift offer, and your reputation strategy.

Learn more and apply here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?tab=t.0