Behind The Strategy with Kristina Stubblefield
Behind the Strategy with Kristina Stubblefield is the podcast for service-based business owners who are overwhelmed by everything they could be doing and just need someone to help them figure out what actually matters.
Every episode covers one real thing: how to set up your Google Business Profile so people can actually find you, how to write a homepage that makes visitors stay, how to build a follow-up system that does not fall apart when you get busy. Not trends, not theory. The actual stuff that helps your business move forward.
Kristina Stubblefield is a business strategist, tech educator, and co-owner of So In Media Group. She has spent over 20 years working with service-based small businesses across industries including home services, healthcare, real estate, wedding and event professionals, and beyond. She is known for taking the parts of running a business that feel overwhelming and making them feel completely manageable.
This show is a behind-the-scenes look at what Kristina tells her clients every day. The strategy, the systems, the straight talk.
Get found. Get clients. Keep them.
New episodes weekly. Subscribe so you never miss one.
Want to talk through your own situation? Book a free 15-minute call at kristinastubblefield.com/start-the-conversation. No pressure, just a conversation.
Behind The Strategy with Kristina Stubblefield
Latest Episodes
Revisiting: Loyal Customers: Your Secret to Business Growth
It costs far less to keep a customer than to find a new one, yet retention is the piece most businesses overlook.In this Revisiting episode, Kristina shares practical ways to turn one-time clients into loyal, repeat customers, from thoughtf...
Revisiting: Stop Losing Leads: Why Every Small Business Needs a CRM
You work hard to bring in leads, so the last thing you want is to lose them in a messy inbox.In this Revisiting episode, Kristina talks about how a CRM or all-in-one system helps you track leads, organize your information, and follow up con...
Revisiting: How to Improve Your Website Using AI (Without Rebuilding It)
If your website isn't working the way you want, you probably don't need to start over. You need to improve a few key things.In this Revisiting episode, Kristina shows how to use AI as a thinking partner to spot what's weak on your web...
Revisiting: Unlock the Potential of Your Google Business Profile
Your Google Business Profile is one of the most powerful free tools for getting found, and most businesses are barely using it.In this Revisiting episode, Kristina walks through how to claim, optimize, and actually use your Google Business ...
Revisiting: How to Stay Human While Using AI in Your Business
AI can be an incredible tool for businesses, but human connection still matters most.In this Revisiting episode, Kristina talks about how to use AI in a way that supports your business without losing your voice, your personality, and the...
