Behind The Strategy with Kristina Stubblefield
Behind the Strategy with Kristina Stubblefield is the podcast for service-based business owners who are overwhelmed by everything they could be doing and just need someone to help them figure out what actually matters.
Every episode covers one real thing: how to set up your Google Business Profile so people can actually find you, how to write a homepage that makes visitors stay, how to build a follow-up system that does not fall apart when you get busy. Not trends, not theory. The actual stuff that helps your business move forward.
Kristina Stubblefield is a business strategist, tech educator, and co-owner of So In Media Group. She has spent over 20 years working with service-based small businesses across industries including home services, healthcare, real estate, wedding and event professionals, and beyond. She is known for taking the parts of running a business that feel overwhelming and making them feel completely manageable.
This show is a behind-the-scenes look at what Kristina tells her clients every day. The strategy, the systems, the straight talk.
Get found. Get clients. Keep them.
New episodes weekly. Subscribe so you never miss one.
Want to talk through your own situation? Book a free 15-minute call at kristinastubblefield.com/start-the-conversation. No pressure, just a conversation.
Behind The Strategy with Kristina Stubblefield
Latest Episodes
You're not too small for a CRM (here's what to pick)
Everybody keeps telling you to get a CRM, and part of you is thinking you are one person, not a sales team. Here is the thing nobody explains. The word CRM gets used for four completely different things, which is exactly why the advice you keep...
The first 24 hours of a new lead: what should actually happen
Somebody fills out your form at 4:59 on a Friday. Then what? Not the big picture, the actual next few hours. How fast should they hear something, what should it say, and at what point have you waited too long?In this episode, Kristina wa...
What I check first when a website isn't getting calls
You have a website. People are finding it. And still the phone isn't ringing, the form isn't getting filled out, and you're starting to wonder if the whole thing is just sitting there looking pretty.In this episode, Kristina walks throug...
5 marketing tasks you can stop doing in 2026
You sit down at the end of a long day, look at your marketing to-do list, and think, how am I supposed to keep up with all of this? The posting, the platforms, the new tools, the trends, all of it on top of actually running your business. If th...
The follow-up system every service business needs
The most expensive lead is the one you already paid for and then lost. The leads are coming in, you are spending money to make the phone ring, and then somewhere between that first contact and the signed job they slip away, and you are not even...
