Behind The Strategy with Kristina Stubblefield
Behind the Strategy with Kristina Stubblefield is the podcast for service-based business owners who are overwhelmed by everything they could be doing and just need someone to help them figure out what actually matters.
Every episode covers one real thing: how to set up your Google Business Profile so people can actually find you, how to write a homepage that makes visitors stay, how to build a follow-up system that does not fall apart when you get busy. Not trends, not theory. The actual stuff that helps your business move forward.
Kristina Stubblefield is a business strategist, tech educator, and co-owner of So In Media Group. She has spent over 20 years working with service-based small businesses across industries including home services, healthcare, real estate, wedding and event professionals, and beyond. She is known for taking the parts of running a business that feel overwhelming and making them feel completely manageable.
This show is a behind-the-scenes look at what Kristina tells her clients every day. The strategy, the systems, the straight talk.
Get found. Get clients. Keep them.
New episodes weekly. Subscribe so you never miss one.
Want to talk through your own situation? Book a free 15-minute call at kristinastubblefield.com/start-the-conversation. No pressure, just a conversation.
Episodes
224 episodes
You're not too small for a CRM (here's what to pick)
Everybody keeps telling you to get a CRM, and part of you is thinking you are one person, not a sales team. Here is the thing nobody explains. The word CRM gets used for four completely different things, which is exactly why the advice you keep...
The first 24 hours of a new lead: what should actually happen
Somebody fills out your form at 4:59 on a Friday. Then what? Not the big picture, the actual next few hours. How fast should they hear something, what should it say, and at what point have you waited too long?In this episode, Kristina wa...
What I check first when a website isn't getting calls
You have a website. People are finding it. And still the phone isn't ringing, the form isn't getting filled out, and you're starting to wonder if the whole thing is just sitting there looking pretty.In this episode, Kristina walks throug...
5 marketing tasks you can stop doing in 2026
You sit down at the end of a long day, look at your marketing to-do list, and think, how am I supposed to keep up with all of this? The posting, the platforms, the new tools, the trends, all of it on top of actually running your business. If th...
The follow-up system every service business needs
The most expensive lead is the one you already paid for and then lost. The leads are coming in, you are spending money to make the phone ring, and then somewhere between that first contact and the signed job they slip away, and you are not even...
Where customers actually find your business in 2026
For years, getting found meant one thing: rank on Google. That quietly changed, and if your whole online presence is still built on that one assumption, you could be missing where a growing number of your customers are looking right now....
7 reasons your business isn't showing up on Google
You used to get the calls. The work used to come in on its own. Now it feels like you've gone invisible on Google, and you're not even sure when it happened.In this episode, Kristina walks through the seven most common reasons service bu...
Why your phone stopped ringing (and what actually changed)
The work used to come in. The inquiries used to show up. Then somewhere along the way it got quiet, and you are not even sure when it happened or why.In this episode, Kristina walks through what actually changed for service businesses in...
Revisiting: Loyal Customers: Your Secret to Business Growth
It costs far less to keep a customer than to find a new one, yet retention is the piece most businesses overlook.In this Revisiting episode, Kristina shares practical ways to turn one-time clients into loyal, repeat customers, from thoughtf...
Revisiting: Stop Losing Leads: Why Every Small Business Needs a CRM
You work hard to bring in leads, so the last thing you want is to lose them in a messy inbox.In this Revisiting episode, Kristina talks about how a CRM or all-in-one system helps you track leads, organize your information, and follow up con...
Revisiting: How to Improve Your Website Using AI (Without Rebuilding It)
If your website isn't working the way you want, you probably don't need to start over. You need to improve a few key things.In this Revisiting episode, Kristina shows how to use AI as a thinking partner to spot what's weak on your web...
Revisiting: Unlock the Potential of Your Google Business Profile
Your Google Business Profile is one of the most powerful free tools for getting found, and most businesses are barely using it.In this Revisiting episode, Kristina walks through how to claim, optimize, and actually use your Google Business ...
Revisiting: How to Stay Human While Using AI in Your Business
AI can be an incredible tool for businesses, but human connection still matters most.In this Revisiting episode, Kristina talks about how to use AI in a way that supports your business without losing your voice, your personality, and the...
Revisiting: What Happens When You Show Up for Your Marketing Every Week?
Consistency matters more than most businesses realize.In this Revisiting episode, Kristina talks about how showing up consistently for your marketing helps build trust, improve visibility, create momentum, and lead to long-term business ...
Revisiting: What Your Website Should Be Doing (But Probably Isn’t)
In this Revisiting episode, Kristina talks about the role your website should actually play in helping your business grow — from building trust and improving visibility to guiding potential clients toward taking action.If your website fe...
Revisiting: Marketing Without a Plan? Here's Why You Need a Strategy Now
Marketing your business without a strategy often leads to frustration, inconsistency, and wasted time.In this Revisiting episode, Kristina talks about why service-based businesses need a clear marketing strategy, how random marketing tac...
Revisiting: Why Your Marketing Isn’t Working (And What to Do About It)
Marketing is changing fast, but the foundational things that help service-based businesses grow are still the same.In this Revisiting episode, Kristina talks about some of the biggest reasons marketing efforts fail, including unclear str...
How to Get Your Business Found in AI (Simple Steps That Actually Work)
Feel like you’re doing everything right—but still not getting found in AI search?In this episode of AI Simplified, we turn everything we’ve covered into simple, actionable steps you can use right away. Learn how clarity, consistency, and...
If AI Doesn’t Understand Your Business, You Won’t Show Up
If AI doesn’t understand your business, it simply won’t recommend you.In this episode of AI Simplified, we break down why so many small business owners are being skipped in AI-driven search - and it’s not about effort, it’s about clarity...
Why Your Business Isn’t Showing Up in AI (And What’s Missing)
Ever wonder why your business isn’t showing up when people ask AI for recommendations?In this episode of AI Simplified, we unpack how AI scans for answers—and why clarity is the difference between being seen or skipped. If your website, ...
How Customers Are Using AI to Find Businesses (You Don’t Even Realize It Yet)
What if your customers are already finding businesses through AI—and you don’t even know it?In this episode of AI Simplified, we break down how AI is quietly changing the way people search, choose, and connect with small businesses. Inst...
How to Improve Your Website Using AI (Without Rebuilding It)
If your website isn’t performing the way you hoped, you might assume it’s time for a complete rebuild. But in many cases, your small business website doesn’t need to be replaced, it just needs clearer messaging and a few focused improvements.
How to Use AI to Review Your Website Like a Customer
Most business owners review their website with insider knowledge. But your customers arrive with fresh eyes and one simple question: “Am I in the right place?”In this episode of AI Simplified, learn how to use AI as a thinking partner to...
What Your Website Should Be Doing (But Probably Isn’t)
Your website might look good, but is it actually helping your small business move forward?In this episode of AI Simplified, we explore what your website should really be doing behind the scenes and how AI can help you evaluate it with fr...
Is Your Website Actually Working for Your Business?
Your website might look nice, but is it actually helping your small business grow?In this episode of AI Simplified, we walk through a simple AI-powered website check to help you evaluate whether your site is doing its job. You’ll learn h...