Behind The Strategy with Kristina Stubblefield
Behind the Strategy with Kristina Stubblefield is the podcast for service-based business owners who are overwhelmed by everything they could be doing and just need someone to help them figure out what actually matters.
Every episode covers one real thing: how to set up your Google Business Profile so people can actually find you, how to write a homepage that makes visitors stay, how to build a follow-up system that does not fall apart when you get busy. Not trends, not theory. The actual stuff that helps your business move forward.
Kristina Stubblefield is a business strategist, tech educator, and co-owner of So In Media Group. She has spent over 20 years working with service-based small businesses across industries including home services, healthcare, real estate, wedding and event professionals, and beyond. She is known for taking the parts of running a business that feel overwhelming and making them feel completely manageable.
This show is a behind-the-scenes look at what Kristina tells her clients every day. The strategy, the systems, the straight talk.
Get found. Get clients. Keep them.
New episodes weekly. Subscribe so you never miss one.
Want to talk through your own situation? Book a free 15-minute call at kristinastubblefield.com/start-the-conversation. No pressure, just a conversation.
Episodes
216 episodes
Revisiting: Loyal Customers: Your Secret to Business Growth
It costs far less to keep a customer than to find a new one, yet retention is the piece most businesses overlook.In this Revisiting episode, Kristina shares practical ways to turn one-time clients into loyal, repeat customers, from thoughtf...
Revisiting: Stop Losing Leads: Why Every Small Business Needs a CRM
You work hard to bring in leads, so the last thing you want is to lose them in a messy inbox.In this Revisiting episode, Kristina talks about how a CRM or all-in-one system helps you track leads, organize your information, and follow up con...
Revisiting: How to Improve Your Website Using AI (Without Rebuilding It)
If your website isn't working the way you want, you probably don't need to start over. You need to improve a few key things.In this Revisiting episode, Kristina shows how to use AI as a thinking partner to spot what's weak on your web...
Revisiting: Unlock the Potential of Your Google Business Profile
Your Google Business Profile is one of the most powerful free tools for getting found, and most businesses are barely using it.In this Revisiting episode, Kristina walks through how to claim, optimize, and actually use your Google Business ...
Revisiting: How to Stay Human While Using AI in Your Business
AI can be an incredible tool for businesses, but human connection still matters most.In this Revisiting episode, Kristina talks about how to use AI in a way that supports your business without losing your voice, your personality, and the...
Revisiting: What Happens When You Show Up for Your Marketing Every Week?
Consistency matters more than most businesses realize.In this Revisiting episode, Kristina talks about how showing up consistently for your marketing helps build trust, improve visibility, create momentum, and lead to long-term business ...
Revisiting: What Your Website Should Be Doing (But Probably Isn’t)
In this Revisiting episode, Kristina talks about the role your website should actually play in helping your business grow — from building trust and improving visibility to guiding potential clients toward taking action.If your website fe...
Revisiting: Marketing Without a Plan? Here's Why You Need a Strategy Now
Marketing your business without a strategy often leads to frustration, inconsistency, and wasted time.In this Revisiting episode, Kristina talks about why service-based businesses need a clear marketing strategy, how random marketing tac...
Revisiting: Why Your Marketing Isn’t Working (And What to Do About It)
Marketing is changing fast, but the foundational things that help service-based businesses grow are still the same.In this Revisiting episode, Kristina talks about some of the biggest reasons marketing efforts fail, including unclear str...
How to Get Your Business Found in AI (Simple Steps That Actually Work)
Feel like you’re doing everything right—but still not getting found in AI search?In this episode of AI Simplified, we turn everything we’ve covered into simple, actionable steps you can use right away. Learn how clarity, consistency, and...
If AI Doesn’t Understand Your Business, You Won’t Show Up
If AI doesn’t understand your business, it simply won’t recommend you.In this episode of AI Simplified, we break down why so many small business owners are being skipped in AI-driven search - and it’s not about effort, it’s about clarity...
Why Your Business Isn’t Showing Up in AI (And What’s Missing)
Ever wonder why your business isn’t showing up when people ask AI for recommendations?In this episode of AI Simplified, we unpack how AI scans for answers—and why clarity is the difference between being seen or skipped. If your website, ...
How Customers Are Using AI to Find Businesses (You Don’t Even Realize It Yet)
What if your customers are already finding businesses through AI—and you don’t even know it?In this episode of AI Simplified, we break down how AI is quietly changing the way people search, choose, and connect with small businesses. Inst...
How to Improve Your Website Using AI (Without Rebuilding It)
If your website isn’t performing the way you hoped, you might assume it’s time for a complete rebuild. But in many cases, your small business website doesn’t need to be replaced, it just needs clearer messaging and a few focused improvements.
How to Use AI to Review Your Website Like a Customer
Most business owners review their website with insider knowledge. But your customers arrive with fresh eyes and one simple question: “Am I in the right place?”In this episode of AI Simplified, learn how to use AI as a thinking partner to...
What Your Website Should Be Doing (But Probably Isn’t)
Your website might look good, but is it actually helping your small business move forward?In this episode of AI Simplified, we explore what your website should really be doing behind the scenes and how AI can help you evaluate it with fr...
Is Your Website Actually Working for Your Business?
Your website might look nice, but is it actually helping your small business grow?In this episode of AI Simplified, we walk through a simple AI-powered website check to help you evaluate whether your site is doing its job. You’ll learn h...
How Small Businesses Are Using Custom GPTs to Save Time and Stay Visible
Feeling behind on content even when you’re doing great work? For many small business owners, the real issue isn’t effort, it’s carrying visibility alone.In this episode, I share how Custom GPTs are helping service-based businesses turn ...
Imagine Having an AI Assistant That Knows Your Business
Ever feel like AI gives you “fine” results that still need a lot of fixing? That usually happens when AI doesn’t actually know your business yet.In this episode, I walk through what changes when you stop using blank AI chats and start wo...
What It Looks Like to Have AI Help With Your Content Every Week
If content feels like one more thing you’re failing to keep up with, it’s not because you’re doing it wrong, it’s because you’re doing the whole process alone.In this episode, I break down what it actually looks like to have AI support y...
How I Actually Use AI Tools to Save Time in My Business
Think using AI means handing over your thinking or losing your voice? In this episode, I’m pulling back the curtain on how I actually use AI in my small business, and it’s not about automation for everything.I share what intentional, hum...
Stop Using AI for Everything, Give It One Job Instead
Feeling overwhelmed every time you open ChatGPT instead of supported? If AI feels like it’s adding noise instead of saving time, this episode will help you reset.We’re talking about why using AI for everything actually slows down small ...
Confusing Website? Use AI to Clarify Your Message and Attract More Clients
If people are visiting your website but not reaching out, the problem is rarely your expertise - it’s usually clarity. In this episode, we talk about why websites often confuse visitors and how AI can help small business owners simplify their m...
Still Not Getting Calls? Use AI to Stay Consistent with Your Content
Posting consistently can feel exhausting when you’re juggling everything else in your small business - especially when the results don’t show up right away. In this episode, we talk about why inconsistency is usually a systems problem, not a mo...
Losing Leads? Use AI to Follow Up Automatically (Without Sounding Pushy)
Getting inquiries but watching leads quietly disappear can be discouraging - especially when follow-up feels awkward or uncomfortable. In this episode, we talk about why most leads go quiet and how small business owners can use AI to follow up ...