Behind The Strategy with Kristina Stubblefield
Behind the Strategy with Kristina Stubblefield is the podcast for service-based business owners who are overwhelmed by everything they could be doing and just need someone to help them figure out what actually matters.
Every episode covers one real thing: how to set up your Google Business Profile so people can actually find you, how to write a homepage that makes visitors stay, how to build a follow-up system that does not fall apart when you get busy. Not trends, not theory. The actual stuff that helps your business move forward.
Kristina Stubblefield is a business strategist, tech educator, and co-owner of So In Media Group. She has spent over 20 years working with service-based small businesses across industries including home services, healthcare, real estate, wedding and event professionals, and beyond. She is known for taking the parts of running a business that feel overwhelming and making them feel completely manageable.
This show is a behind-the-scenes look at what Kristina tells her clients every day. The strategy, the systems, the straight talk.
Get found. Get clients. Keep them.
New episodes weekly. Subscribe so you never miss one.
Want to talk through your own situation? Book a free 15-minute call at kristinastubblefield.com/start-the-conversation. No pressure, just a conversation.
Behind The Strategy with Kristina Stubblefield
Why Your Business Isn’t Showing Up in AI (And What’s Missing)
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Ever wonder why your business isn’t showing up when people ask AI for recommendations?
In this episode of AI Simplified, we unpack how AI scans for answers—and why clarity is the difference between being seen or skipped. If your website, content, or messaging isn’t clearly explaining what you do, who you help, and how, AI can’t connect the dots. You’ll learn how this impacts your visibility, why “being online” isn’t enough, and what small shifts can help your small business start showing up in AI-driven searches.
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[00:00:00]
Kristina Stubblefield: Let me ask you a question. If someone went into ChatGPT right now and asked, why should I hire, would your business show up or would it skip right past you? Because here's what's happening behind the scenes. When someone ask AI a question, it scans
fast, hundreds of websites, listings and pieces of content, trying to find the best answer. Now, here's the key, it's not looking for you. It's looking for the closest answer. So if your business doesn't clearly answer that question, it moves on. And when you don't say it clearly, someone else will.
Welcome to AI Simplified the podcast for entrepreneurs, [00:01:00] creators, and small business owners who want practical stress-free ways to use AI in their content and marketing. I'm Kristina Stubblefield, digital marketing strategist and creator of the Pre-Bake the Oven Method. Let's simplify AI so you can create faster, show up consistently, and feel confident in your content.
Now, whether you listen to the last episode or not, here's what you need to know. People are asking AI for recommendations. An AI is choosing who to show. So why isn't your business showing up? Well, most of the time it's not because you are not good, it's because something is missing.
Your messaging might be too vague, too broad, or just unclear. Your services might not be easy to find. Your information might not match across platforms, [00:02:00] and when AI gets confused. It doesn't try to figure it out, it just skips you. And this is happening to a lot of businesses, not because they're doing anything wrong, but because they're not clear.
So here's the opportunity when you fix that, you stand out fast because now you are one of the few businesses AI actually understands. And in the next episode we're going to talk about what really drives all of this, how AI actually interprets your business and why. If it doesn't understand you, it can't recommend you because once that clicks, everything changes.
Thanks for listening to AI Simplified. If today's episode helped you feel more confident using AI in your business, hit follow and leave a five star review so you never [00:03:00] miss what's next. Want to keep learning? Join our private Facebook group where we go deeper, share ideas, and simplify AI together.
