We're back for part two of our event funnel review episode, where we reviewed a less-than-stellar challenge. In this second part, we go deeper into aspects of a challenge or live sales event that work really well in terms of your community, user experience, curriculum, and the pitch itself.
Where Part 1 dug into the shady tactics of she-who-shall-not-be-named-and-shamed, Part 2 is more information-driven. We'll discuss the inherent challenges behind challenges, dig deep into strategies that work, and those that may cause your participants overload. Spoiler alert: the key is respecting their time, and creating a space where they can fall in love with what you offer.
Quick overview of what we cover:
RESOURCES:
LISTEN TO MORE EPISODES WITH STEVE:
LET’S CONNECT:
We're back for part two of our event funnel review episode, where we reviewed a less-than-stellar challenge. In this second part, we go deeper into aspects of a challenge or live sales event that work really well in terms of your community, user experience, curriculum, and the pitch itself.
Where Part 1 dug into the shady tactics of she-who-shall-not-be-named-and-shamed, Part 2 is more information-driven. We'll discuss the inherent challenges behind challenges, dig deep into strategies that work, and those that may cause your participants overload. Spoiler alert: the key is respecting their time, and creating a space where they can fall in love with what you offer.
Quick overview of what we cover:
RESOURCES:
LISTEN TO MORE EPISODES WITH STEVE:
LET’S CONNECT:
It's hard to bring these guys back because they're so extinct. It's not funny. But all I think about is like where Nickelback's hero you know they sing about it, right and it's like, and they say that a hero can save us Like Chad Kroger standing on the standing on the big building in New York and it's the Spider-Man 2 theme song, and it's like they're just shredding on the guitar and you know he had Avril Lavigne and screwed that up. Like when we're not going to be like Nickelback's career, we're going to be around for we're going to be around for the long haul and we're going to go deep into the trenches to be the hero to be the hero that you deserve.
Adriane:Welcome to the Soulpreneur's show, a podcast for a new generation of leaders, visionaries, disruptors and trailblazers who want to do business better. Our goal is to provide you with stories and insights into the strategy, systems and soul behind scaling, service driven, impact. First, human centric businesses to help you create time, financial and lifestyle freedom. We want you to have a business that you not only love and pays you well, but that prioritizes what you want for your life, so that you can take actual unplugged vacations, you can step away from social media and you can spend your time doing things you love with the people you love. Let's get to it. Welcome back to the second part of this event funnel review that we are doing, that Steve and I are doing together.
Adriane:We decided to split this episode in half because it got a little bit long. We wound up talking for like an hour and a half, so we decided that it would probably be a better idea to cut it so that it wasn't one really long episode. So in the first part we covered the registration experience that led into an upsell. The second part talked about the onboarding process and the pre-event communication that happened prior to the actual event taking place, and then we got into the community. That is where we're going to pick up today. So we're going to start by getting back into any final thoughts regarding the community aspect of this particular event, funnel and then talk about the actual training and curriculum itself, as well as the pitch and the cart open, cart close process. So I hope you enjoy this one and let's get to it.
Steve:Anything else on community, like I mean, it's just, it's things like how you engage throughout the challenge, like it's the hub where people are going to participate, ask their questions, share their feedback, share their weaknesses, where you're going to host some of the content, or that sort of thing.
Adriane:Yeah, I mean you just want to think about user experience. We've talked about this a little bit, so I call it the golden rule. Golden rule in general always works such that do it the way you would want it to be done to you or for you or whatever the way that you would want to experience it yourself. But then also do the vibe check on is someone going to want it? Are your people going to want it this way? Because if it's not going to work for them, then it's not going to work at all.
Adriane:So if you're going to think about running your community, I want you to think about how you would want to be engaged with. But then also, you have to remember in a Facebook community, they're only going to see a quarter of what you put out there. So if you say, well, I wouldn't want to be constant, like I don't want to be tagged in the at everyone, I hear you. If you which and this Christine, I think the way that I remember her because I don't I check Facebook maybe once a week and it's just for business stuff. I hate Facebook is, I'm pretty sure like her and her VAs were all using the at everyone tag so that, multiple times per day. People were getting tagged. That's a choice.
Steve:Yeah.
Adriane:I don't love it, but it's a choice. Okay, I could see why you'd be doing that, because you're only allowed to do whatever If you're someone who, like that's not going to bother. You understand that in a sales event like you, need a way to catch people's attention, but they're only going to see thing. They're only going to see one out of four, one out of five, one out of 10 of everything that you post. Make sure it's going to work for you and, yeah, does that make sense. I feel like that didn't make sense.
Steve:Well, you may feel that, but it did so. I think it's yeah, I think it's super. I think it's super important to know that it's not all going to get seen on Facebook, for example.
Adriane:You need to hire at the same time.
Steve:At the same time you've got to put yourself, put your like, what would you want, what would you feel would be a great way to engage you? And then you've got to also then rinse that through the lens of like your peeps and make sure.
Adriane:And just like vibe check there's nothing wrong with that.
Steve:But again it comes back to our previous point, which is if you run this enough times, you'll know you'll be able to see how many people are engaging with the posts. Like if you're saying hey, before we start day one, like make sure you like this section. If you get no likes, ineffective. Was it received, like what was the reason why and what can you do next time to see whether or not that can be improved? And you would take action to improve that, test and measure and away you go. But yeah, there's, there's, there's cute things that people do Like, obviously, like hey, like shoot a welcome video. Like shoot an introduction video. Like introduce yourself in this thread. Like all those things cool. Would I do them all? Probably not, cause the people that I work with and the people that the way that I like to work maybe not all those things, but for other people cool. Like again, do how you would like and then test and I think there is also so that people do.
Adriane:From a strategic sense, you do want to try to find ways to get in Facebook, especially find ways to get people to create their own content inside of the group that's a key for Facebook so that they get tart, so that they're going to see what you're doing more often, because the more that they're inserting their own stuff. So if you say I want you to create a welcome post but I don't want you to comment on this one to introduce yourself, I want you to create a separate, so I would turn comments off. If I created that and said introduce yourself, I would turn comments off to remove the ability to do it all together. You've got to create your own. But I would also tell them turn your notifications on so that you're getting notified every time someone other. Most people aren't going to do it, but the people who are bought in will. So there are ways to combat that.
Steve:Well, let's go to the because there was. There was like a cricket inducing time in there. In it was in Christine's world. There wasn't much engagement going on, there wasn't many comments happening in the group and look, I mean the way that Christine ran that, with the VA's doing a lot of the heavy lifting, the provisioning of a workbook as a resource, like all that sort of stuff, a little bit of messenger conversation.
Adriane:Oh yeah, can we talk about that, the workbook?
Steve:I'm an in part four mate curriculum, which is we can transition in there. Now let's get in the time machine. Welcome to part four.
Adriane:Welcome to part four.
Steve:There's no more caffeine in here. I can't. It's only going to be downhill from here as it starts to wear off that on my bloodstream. But yeah, we're talking about curriculum now.
Steve:And to me. I already knew going in that it was going to be absolute dog shit, but I didn't know how cool lady and Colty and the approach that Christine would take to Would take to. You know, attack someone who's like even remotely posed an alternate view or asked a question that was a little bit more sophisticated than what she was used to handling. So let's, let's talk, let's talk. Curriculum five-day challenge. Oh, I'm, I'm so on the fence about this man, but I have no, I'm not on the fence, I'm so in my camp for this. I would love to see a five-day challenge that did not like talk people's soul off like it's not a it's such a, it's such a Done thing to use overwhelm instead of providing people with the vehicle for a Micro transformation.
Adriane:Oh, okay, I would say. On the flip side of that, though, there are the people who are like, let's create overwhelm, and they've probably been taught to do it that way, so you're giving people Instead of learning how to bridge the gap, or that is how you're bridging the gap. Yeah, I'm having them feel so overwhelmed by the information that they don't know how to do it themselves, and so they're gonna hire you to help them. That's one tactic. The other tactic is a giveaway, the farm. Someone genuinely wants to help someone so much that they want to over deliver for them, and it winds up becoming information overload. That happens. And then there is the I want to give information away and and don't know how to effectively communicate it, so it turns into Verbal, verbal overkill.
Steve:Yeah, yeah, words permitted. High impact of those words super low, if not non-existent. Yeah, look it's. It's tricky and I think you have to. You have to rinse it through. Like the outcome, yeah, but what do you actually want to get out of? Like, what do you want to actually get out of this? And, like you said it before, right, it's a, it's a sales event.
Steve:The aim of this, the aim of this is to make people fall in love with you and then, subsequently, You're going to offer them an opportunity to work with you in whatever capacity done for you, done with you, done together, kumbaya, whatever. But ultimately, that's the, that's the aim. And so your curriculum needs to do like three. It needs to do three things, right? No, like trust and Like transformation needs to happen. Like you can't. You can't do what brother Brunson does now challenge a Webinar B, right? So in the perfect webinar, the go-to, the go-to strategy for lots and lots of people who have drunk the Brunson Kool-Aid Is what are the three things that you're going to teach in this webinar? And then you don't actually teach them. You just dangle this carrot long enough and baffle them with psychological bullshit that that will just go.
Steve:Oh yeah, wow, I think I've been here for an hour. I must have learnt something. I can't remember what it is. It must be really difficult, I'll give you money. So the the issue is is people aren't clear on the outcome. They don't know, they don't know how to effectively deliver a Transformation of some kind, because if they did what they would typically find and this is our job, as like learning designers Is we would go in and say, alright, hey, identify the process from step one to step five and most people, most experts, would start at step three Because they're just not aware of how hard it was or that where to actually start the. The starting posters shifted because they've become masters at their craft. But if you start at step three and go three, four, five and forget step one and two, you won't get anyone engaged. I'll go whoa, hang on a sec, I don't even know how we got here.
Steve:I don't even know where we are. I'm not smart enough. I'm stupid on out. I'm not going to engage anymore, so you'll lose people. But really important Right it's and it's so underestimate like pretty, like expert fallacy, is that right, that's? Like you are college yeah you just know your stuff too well that you forget. It's like teaching like. I use the example right how to how to teach someone how to open their email, like any people would just be like oh you just open, open Gmail, cool.
Steve:Do they need to turn the computer on? Do they know how to turn the computer on? Like that's step one, that's step zero. Right, but people make the assumption that odd, no, no, no, everyone knows how to use a computer, everyone. No, no, they don't. You'd be surprised how many people don't actually know the stuff that you know, which then, when they start teaching it from the right place, the transformation can happen in step zero to step one, like just just even even in some of this, this content, like you would need half of it, if not maybe even a quarter of it to get the transformation that gets you the no like trust, respect, and the transformation which would then make them want to potentially work with you. So the workload be even Significantly less if you get the definition of your outcomes and curriculum correct.
Adriane:Mmm, that's a whole episode in and of itself.
Steve:Christine failed to do that because the first day nine minutes. Day two 125 minutes. Day three 116 minutes. Day four 105 minutes. The pitch was over an hour as well.
Adriane:Just the pitch, not the, not the video that went. Was there training before the video was?
Steve:a hundred and the video was a hundred and twenty minutes from memory. From memory from Christine, the video for day five was 120 minutes and I think there was about 35 max minutes of like, hey, this is how you get people to show up to your challenge, because she was obviously teaching a Challenge about challenges. Yeah, and then yeah, then it was like 50 plus pitch.
Adriane:Whoa Well, I would also. So day one was not actually day one.
Steve:No, that was that. That should have been pump up.
Adriane:It was. It was a it should. It should have been optional first of all. It was. It was not framed this way. It was the. The promise of day one Was I'm going to teach you. The number one mistake, I think, was the way that it was phrased, the number one mistake that people make with their events, or something like that and we were an hour in and it was still an introduction to Christine. It was Wait, no one cares. No one cares that much about even people who really, like you, don't want to sit and listen to your story for an hour.
Steve:Let's statically, no, not even dynamically, but like it's just talking head, like literally just talking.
Steve:Yeah and the time zone right. The time zone was US, us, uk and Australia, but it was delivered at like 10 am Australia time, to make sure that it was like 3 pm, la central time maybe, and then it was like 6 7 pm. So, even even then, if you're a legitimate business owner who's got a product or a service offering to get you even close to a hundred thousand dollar a month, there is no way that during the hours of nine to five business hours You've got 90 minutes to be able to sit there and be talked at. So there, you've missed and you've talked about it. You've missed the needs of your audience.
Steve:When you you've run a couple of challenges that I have absolutely, like, frothed over and fallen in love with when you've gone, hey, my target or like and this isn't your target audience, but my target audience are busy mums. If you've got a busy mother audience and you run a five-day challenge that has 90 minutes per day of content that you have to watch in one hit, you fail straight away. Stop what you're doing, light it on fire, start again. You have missed that. You you're gonna commit curriculum genocide. It's not gonna happen.
Adriane:It's not gonna work. My approach, and I would say that this is a good, this is a good tactic, for no matter what your audience is, is be respectful of people's time.
Steve:Oh, what a concept time for sure, like who would have thought that respecting your audience is a thing Like do we really have to say it? Yeah, we do, because unfortunately it's been so muddled with all this other stuff that people have forgotten that. Hey, it's a privilege that you've even got these people's attention, and then you're gonna make the assumption that they still wanna hear from you for this amount of time. Now, if I'm paying you 20 grand for a year's worth of coaching, hell yeah, I'm coming to your 90 minute masterclass every week and I'm gonna sit there and listen with my popcorn and take notes because I'm so invested. I haven't paid you seven bucks and the following week I've paid you nothing. I ain't hanging around for that, bro.
Adriane:No.
Steve:I'm gonna watch the replay brutal.
Adriane:And I think that the concept of respecting people's time is something I've never heard someone teach. I know that I've never heard someone teach it because when I was like that's my number one goal, I was like, oh well, I've never thought of this before because no one's ever taught it to me that way. There are so many tactics and strategies and do it this way and do it this way. There are so many methodologies and frameworks and here's what you can follow and here's what you can do. Why has no one ever been? Here's the starting point. Let's figure out how to just respect people where they're at.
Adriane:Because, and figure out. First of all, it's hard to teach. I understand why some people don't teach it that way because it's a little too custom. Like there's no way that I could just blanket. Here's what I would recommend doing. I would need to have a conversation with someone to say, like, tell me about what you're doing and who your audience is and what you're trying to accomplish and what's the outcome, and blah, blah, blah, before I would be able to make a recommendation of how to do it. But like, can we just start there? Can we start with from minute one? The goal is going to be someone feels like this is manageable for their schedule to be able to do it.
Steve:Totally and manage yeah. So I would say it's not sexy. It's not sexy either when you play the respect people's time card, because what it does is it forces you to get into the skin of your audience, as opposed to-.
Adriane:You said it's not.
Steve:It's not sexy, dude, like it's not sexy for someone who is a bro woo hybrid combo who's not seen the light, because it doesn't allow them to just talk about themselves and their successes and their delusions.
Adriane:Yeah, yeah, yeah, yeah. Yeah, I see where you're going. I was like I think it's that definitely-. Dude, it's super sexy.
Steve:The sexiness is in the simplicity of what that is, but it takes a little bit of extra effort to get that done. I've got an example that's really relevant. One of my passion areas is derivatives investing, derivatives trading. It's just such as cool. It's just such as cool Cause it's like math, it's finance, it's things, but it's riddled in like smoke and mirrors, hopes and dreams and delusions of grandeur.
Steve:There is not one person that has been able to successfully educate the foundational level, and the foundational level is like three things being able to define what a derivative is, knowing the variables, the three things that influence the price of it, and then four knowing where and how to trade it.
Steve:So everyone goes into how I made $100,000 trades, but everyone forgets the foundation. But what the audience needs is that hero to come in and go hey, here is the minimum prerequisite knowledge that you need to sit at the table to have these conversations about how to do the next big grand thing, but not being able to put $100,000 trades or $100,000 months in the title and saying this is a foundational program and I'm gonna respect your time by focusing on these three things. I'm not gonna let you progress without making sure that you can demonstrate to us that you know these three things. Not only would that build the ultimate level of respect and trust, but it's just not pretty enough for these ego-driven peanuts to wanna have a like wanna actually spend the time in the weeds to get there, which makes me question their motive as a practitioner or as a master of their craft.
Adriane:I would need that. Like you said, I don't actually, I wouldn't know. I wouldn't know the first thing about that, I don't know anything about that. So if you're gonna skip ahead to well, make your first $100,000 with it like you're beyond me, you're beyond me and maybe that's the target, maybe that's the point, but I don't be able to follow that. That's interesting.
Steve:So here's the thing with Christine there, so I raised it with Christine. Now I went in for now, it was like that pink song. I wanna start a fight.
Adriane:Like there you go, you like it when I sing to you. I've got two more songs. I've got two more songs I've got for you. Keep fascinating me, steve.
Steve:But it's that and it's like I wanna get in a fight right, I learned in there wanting a bit of a battle because I thought you know what, christine, I'm gonna give you a chance, like let me open day one. And I saw 90 minutes and I'm like, oh fuck you, you had a chance and you blew it, like this is just gonna be an absolute talk fest. And sure enough it was. So I asked hey, christine, steve, here are they all gonna be 90 plus minutes? I'm just trying to plan my week so that I can decide whether or not I want my soul to be injected from my body.
Adriane:In fairness, you didn't ask it exactly like that, but okay.
Steve:No, it was very much like hey, that's a bit pointed, it was pointed, it was sharp, absolutely. And then the Kool-Aid brigade, the cult, started to come out Like if you're a loser keep asking those questions or just do the work.
Adriane:Oh yeah, the responses were not good.
Steve:And I'm happy, Like if I'm poking the bear and you wanna poke back, cool. But just remember that I've also paid money to like I genuinely wanted to see, Because this is part of me that genuinely wanted to see hey, I wanna learn about challenges Like teach me coach.
Adriane:She very quickly was like maybe you just need to refund. Yeah, or maybe you just wanna do the work, but then backed off of that real quick yeah, as soon as I was like, yeah, just refund me.
Steve:No, I'm out, crickets. But then I asked a question. I asked a legitimate question. Now on Facebook, my subtitle under my name is Head of Learning Strategy at Learn Awesome, my agency. So it doesn't take much to figure out. This guy knows maybe something about learning, or he's just got a cool title. I asked about hey, what's your opinion then? If you're not gonna make me, if you're gonna hang me out to dry if I asked you about the duration of your course, but your curriculum, what are your thoughts on cognitive overload when it comes to teaching new concepts to new people, beginners of this space, what's cognitive overload? I'm out. I'm out Like if you're an educator, which this is what it is you're educating people and you don't know that you can overload someone's brain by giving them too much information in one sitting.
Steve:So let's just rewind and go. Hey, the average duration that someone can pay attention to is five to seven minutes. Now that's for content that they're interested in me. So then imagine TikTok and all that sort of stuff and ads like stopping the scroll. You've got like one or two seconds to do that, right? So people's attention span is four fifths and nothing at the moment, but five to seven minutes. So now you're doing like nine to 10x that in terms of time, and there's nothing engaging about it. It's just PowerPoint slides. So again, respecting the audience, if you're gonna show me and read PowerPoint slides to me, just give them to me and I'll read them myself. Or just give me the audio and just don't even be there in the challenge. There's no point. What's the point of me showing up live if you're just reading to me? Just let me consume it evergreen but which was happening?
Adriane:right, you found out that this was not actually I am 80% sure that Christine was not even there. Not even showing up.
Steve:Yeah, there was no, and the reason I know that is that when you get really good at Zoom, you're able to see the question come in out of the corner of your eye, read the question and then inject the question in the answer into your presentation on the fly without even missing a beat. I do that, you've done that, and I've seen some of your clients who can do it as well. When you're learning or when you're just trying to figure it out. You watch people and they get. I usually test them and if it's with one of my clients where I'm doing like a Pimp my Zoom or helping them build their facilitation skills, I'll actually run a Bring your mom, bring your brother, bring your sister into a Zoom and let's run your presentation and I'll put something real random. I'll be like wow, you're, how about this really controversial thing in the chat? And I'll watch them and they'll go down there and they'll be like what on earth is that? And it will derail them completely, like it will stop them dead in their tracks. That's how I know that they're watching the chat and then we work on them like getting stronger at like watching it, not reacting, but then incorporating into their preso.
Steve:I was putting stuff in the chat, the holes, one of the whole sessions on, like day two or three, didn't, didn't even her eyes, didn't even move. It's like she was, like she was like a snake or something. I was like she's just just watching her screen and it's like you're not even here. You know, that's a tell, that's a tell-tale sign that because the chat's going off right, you can see it and so it's not common, like if I'm like I looked, I looked down here, like obvious tell is like I'm down there straight away, that's where it's at. Or it's just like slight eye movement, like tricky, wasn't even there man Disappointing that's how you would sum that up in one word, chris Disappointing disappointing, disappointing.
Adriane:Okay, so I hope you are really enjoying this episode. I wanted to pause, though, for just a quick reminder, and then we will get right back to it. If you are a service-based business owner and you want to Sustainably grow and scale your business, with a foundation in your business that supports your lifestyle vision and will unlink your time from your revenue, I would love to support you in that. So our signature group consulting program is called sustainable growth lab. It's unlike anything I've ever seen in this industry because it, first of all, it's a group consulting program. It combines consulting, masterminding, mentorship, imperson events and even a done-for-you option that you can add on, where our team will do the work for you.
Adriane:Sustainable growth lab is 12 months long and it's for you if you're making at least $50,000 in US dollars per year. You're maxed out on client work, or Customer or student, whatever you like to call them. You're working all hours and you're ready to build Sustainability that will turn your business, your one man or your one woman show, into an actual company that not only makes Six figures plus but pays you six figures, is supported by a super mission-driven team, and will help you step into the scaling, visionary CEO that I know that you want to be, by dialing in your processes and building a solid Infrastructure that supports your growth. So, to get started with the application, head over to Sustainable scaling dot co slash links. That's not dot com, it's, it is dot co. So sustainable scaling, dot co slash links, it's also in the show notes. All right, let's get back to it here. If my my favorite observation that I personally made of the curriculum what little I did get through was your favorite phrase, what's your favorite phrase? Are you an action taker?
Steve:Are you an action taker?
Adriane:action, taker, action. My favorite note that I made of all of this was it should have been a drinking game you would get so plastered doing. Every time she said action taker, I mean it was like at least once a minute. It was constant, constant, constant. If you're into drinking games, We've decided LP is that angry, I don't know. I don't know LP, I don't know something dodgy.
Steve:Yeah, there's some dodgy charlatan stuff out there that they taught. Teach you that in the dark arts. It's like you pick a word or you pick a phrase or you pick a sound and every time you make that sound, it anchors Whatever you've just said previously. So you train them like fucking dogs like you. You're literally going into a challenge with people who you want to teach because you've Presented yourself or you've woken up and said I want to teach the world how to do this better to genuinely help them. Yet you're treating them like freaking dogs, man.
Adriane:It is like Maslow. No, that's. That's hierarchy Pavlov.
Steve:No, you're talking about Pavlov's dog. Ding, ding, ding ding ding Pavlov salivates. Here's some food. Yeah, yeah, yeah, nice use of them.
Adriane:Woof, woof.
Steve:Finally, let's go to pitch, pitch it up.
Adriane:I didn't watch the pitch.
Steve:We did it, I so. So full disclosure Neither Adrian or I hung around for the pitch, we were too disgusting.
Adriane:I couldn't do it. I couldn't do it.
Steve:However, I did register for the free challenge Just out of spite, and I got the pitch and I gave it to you just before yeah, you were so excited. I was so excited because it was so rubbish and such garbage that Not only was it an hour long, right, so an hour of pitch, if you watched it, there was a PDF that came with it, so the ask was the ask was buy buy now or book a call.
Adriane:So not only with it to okay.
Steve:They're to two offers. Done for you 20 grand, done with you for six. It was have this one or this one, buy it now or book a call. That's four things.
Adriane:So is that a problem? When people have too many choices, they choose none. Yeah.
Steve:Yeah, rule number one you greeny, greeny, you greeny.
Adriane:No, listen, I think that it is, but, like I think people tend to do this Because it makes more sense, like around black Friday, black Friday Is that is a black Friday in Australia. I know Australian clients who stole?
Steve:Yeah, we stole it like we pretend, like Halloween, we pretend to participate, but it's not real, like it's not really you don't have Halloween in Australia. Do like that. It's like one street out of like all of them, and it's like don't come to my house, I'm not giving you candy really that's a US only thing. It's not I don't know if it's US only, but like Australia's grabbed it, but only like half grabbed it, so it's not really good, so you didn't go trick-or-treating as a kid.
Steve:No, but it like there'd be like one family that does and it's like, oh my gosh.
Adriane:Oh no, you missed out. You mean you. You missed, you missed you are. You were very introverted, though, so I don't know, as a kid Were you super shy.
Steve:I just probably had other things to do like real life.
Adriane:Listen, don't diss the trick-or-treat. But you dress up. I mean adults still. I mean they don't go trick. I I mean some adults probably do trick-or-treat, but like it's a as Halloween parties, it's a whole that like you get couples costumes and it's cute and like I said, your idea?
Steve:Oh, I don't think it's. I don't even think it's the US's idea, but you guys do it well and it's like recognized nationally, whereas here it's like one out of five streets would do Halloween, so it's not fully adopted. Like, oh cool, like Americans do it, let's do some of it.
Adriane:That really derailed me. I don't know why I didn't think of like you just wouldn't have had a Halloween growing up. It's such a bit anyhow, okay, okay, okay, I'm distracted, but I don't know what we were talking about. You're gonna have to bring me back it's.
Steve:We were talking about having four choices, and then you went off on a.
Adriane:Friday. I know I know where I was going with this now, thank you. Black Friday is really common that that you'll see coaches or people who have digital products Will sell a bunch of things all at once and they, you know there's some strats if you're doing it, quote-unquote. Well, there's some strategy behind it. Like you don't want to offer too many things that are gonna like cannibalize each other. So you've got, if you're you want very clear. If you're looking for this, you want this. If you're looking for this, you want that. If you want the other, then you're looking for this. But as a general, like you're not pitching. Why are you pitching? More than one thing. You have to be really, really, really good at the pitch and really have a clear message and a clear understanding of who you're talking to and why. And like there's just it's a very advanced strategy. Let's put it that way. I wouldn't do it just because it's it's a lot like it's a lot to pitch, both a done for you and a done with you, which is what she chose to do.
Steve:Completely different buyers, completely different buyers and I'm gonna argue, price points too completely different price points 100 and I want to argue that someone who wants you to do it for them.
Adriane:They definitely didn't sit through five days of two hour long trainings, yeah exactly, that's definitely don't have time for that.
Steve:They don't want to no no way, no way, yeah, done, done for you buyers. They're like I have the cash, I have the problem, I have a legitimate.
Adriane:He's just a hundred dollars a month.
Steve:Do it solve the problem. Here it is. Whereas, yeah, they're done for you or done with you, they're going to need a little bit more love and a little bit more time and time and care. So, yeah, we weird already. And then I think there's a couple of ways that you can obviously approach the pitch too. So, if you're, if you're from like some, my opinion on pitching during a challenge is like I prefer the, I prefer the. Hey, like I'm still.
Steve:Day five is not a whole day for pitching, sorry, like it's just, it's just committed to giving you five days of content and knowledge. I'm going to give you knowledge and then at the end of it I'm going to ask, hey, listen, like there's another way, like there's another step to this, or there's the next, the next step or, if you like, the stuff that you've learned here's, here's the way that you can then follow the next path. And if you want us to help you with it, here's what we do, here's the offer and here's how we can do that with you. And hey, a bit of scarcity If anyone from the challenge wants to take action on this, here's the link to do it. So, yeah, like, like that's, that's sort of, that's sort of like the soft, respectful approach that I would take with a lot of, with a lot of people who are just be like how would I want to be pitched to?
Steve:I would want to be treated like a human and given time to think about it, to be, you know, showing the options. There's nothing wrong with that. And then, oh, if I, if I do it this weekend, it's going to be X. If I wait and do it on Monday, it's going to be why. All that leaves a good taste in my mouth. But there's these others that just sort of layer the. They just keep layering the Kool-aid on and it's not, doesn't work for me.
Adriane:It's. Also, I think, you need to understand what you're selling, because different products require different pitches. That shouldn't be that foreign of a concept, but like I don't know why people aren't doing it that way, is if you're selling something that's like Christine, is that time? I almost said it, I almost, I almost said the real name.
Adriane:Christine is selling. So six K, 20 K. So the done with you program is six K. If you've got a six K program especially, was that a sales call or was that a clicked cart? But it was both. Yeah, I would do a. I would do a six K clicked a card if you were doing a prolonged sales event.
Adriane:But if you're going to, if you're going to run sales calls for something, you don't really need a pitch Like the pitches. Get on a call. Why are you going to pitch for an hour and then do a half an hour, an hour long phone call. It's really overkill. It's it's, it's too much. Like you can go through and spend five, 10 minutes recapping. This is what we learned.
Adriane:If you've actually delivered on what you said you were going to see how we see how I I like to do that at the end see how we've gone through all the things that I said you were going to get, see how we did them. Every day. I do that at the beginning and the end of every, every day actually, when I'm teaching something live and then, once you get to the very, very end, just sit like here's the recap. Here's the recap. We did what we said we were going to do.
Adriane:I told you at the beginning I was going to pitch something, because I would also do that. To be transparent, I'm also going to say if you don't want to leave or if you don't want to sit through this, if you want to be done, you don't need to sit through the pitch, you're free to go. Thanks for hanging out, hope you got something out of this and be well. But if you want to work with me in a more substantive way, if you want, because for me the transformation is not an information, it's in the implementation. So if you want help with the implementation, then I'm going to talk for the next five, 10 minutes about what that's going to look like, and if you are interested in having a chat, then let's chat about it or I'll answer your questions and it would just be a really simple rundown book of call.
Steve:Absolutely, and that's it.
Adriane:But if I were selling something really low ticket, I would probably go through. These are the modules. This is what you're going to get. This is. This is a little bit more. There's no other conversation.
Steve:A little bit longer than five to 10 minutes, because you need to lift it. Yeah, but not an hour man.
Adriane:Not an hour.
Steve:No, so I think I think overall that was just, that was just a lesson in what not to do.
Adriane:It was a lesson in what not to do.
Steve:It's a shame, though because because this person, chris Christine, is now presenting themselves as a teacher of challenges to other people. So anyone, because I asked the question after I like, hey, how successful was that?
Adriane:because my LinkedIn automation connected with it?
Steve:Yeah, so I'm like hey, what's the? What was the? Oh my gosh. There's like I think someone's getting someone's getting assassinated next door.
Adriane:It's not like a sound, like a parakeet.
Steve:Young children's going. Young children are going absolutely wild. But I asked hey, what's the? What's the deal? Like I just got a 50%. They said 50% conversion rate off that challenge.
Adriane:No way.
Steve:Yeah, that's what I'm like hey, how successful was that challenge. And they're like oh, we got 50% conversion. And I just said like I don't believe you, no way.
Adriane:If she had said a 10% conversion, I've said no way. Because if you're getting a 5% conversion on a $6,000 or a $20,000 offer. Oh, it's time to scale that thing. Like that is you're doing phenomenally. That's unbelievable. That's not happening these days. Like, but 50%? No, absolutely not, absolutely not. I don't even think the registration page would have been converting it 50%.
Steve:It's unicorn, unicorn, numbers, and also again reinforced that it's a show about nothing, because post event that was post event, literally within days. Like we said, our lock stock and two smoking barrels example with gone, they packed up that Facebook group in the couple of days dust crickets, and then they rebadged it and they started selling it in another neighborhood, in another town, slightly different than away. We go again. So, yeah, moral story, not a not a great taste left in the mouth about this, but I think what's what's important for people who are listening to this and if you're still here, you must really enjoy, you must really enjoy our approach to our approach that we're doing and hanging out with Christine and you know doing doing this sort of digestion and dissection of it. But yeah, I think I think we've done a really good job of explaining each of those five stages, what should be done or what could be done, with some cool examples and then obviously highlighting why the way that Christine has chosen to do her challenge isn't as optimal as it could have been.
Adriane:Not well done. I would give it a. I don't even think I could do it. Two out of 10.
Steve:I think that's got a one out of 10. We didn't even get through the end of it.
Adriane:Yeah, couldn't do it, couldn't do it.
Steve:Could you know who?
Adriane:it would be appealing to as someone who is brand spanking new. I think someone who is very, very new it would have been appealing for, but again like I.
Steve:just I just then have a conscience and be like I could not take. I couldn't do it. Who's not making any money a month? I couldn't take five grand of you for five grand of yours. It feels like on the sales call and I'm not going to do a sales call with Christina or Chris or whoever we're talking about anymore. If I got on the sales call and said I look, I can't afford the five grand, she'd probably offer me like after pay or pay in four or some sort of financing option which is understandable. It's like if I, if I asked a question on the sales call hey, where are you at in your business, adrian? I'm just getting started. I haven't made any money. Hey, listen, I've got a free training for you and I want you to just apply that and get to the like. These are the criteria I want you to get to before we will even enroll you in this, and I know you're a hard note for people that don't meet your criteria as well as your inventory criteria.
Steve:I think it's absolutely critical. But I know for a fact I bet a lot on it that Christina would be doing that sort of thing where they just afford it. Payment plan you can't afford the payment plan finance.
Adriane:It's so common. I'm all for a payment plan. Yes, all for payment plans. Have a way to qualify people before you get them there that we just we just started a whole new can of worms.
Steve:Let's save that for a theme of unconscionable conduct. But I think it's important to that like, yeah, we, we're doing some cool stuff in this space together, right, so this love hate of the bro woo has brought us together, but the solution that we are working on, or one of like the antidotes, is pretty, pretty cool. And so what was going to happen in the future versions of this should I be invited back for a fourth date will be a little bit more application, a little bit more deep dialogue. Forget about the Christina's of the world. We're not going to go rip other funnels apart. That was just a fun adventure. Go on and see that that sort of stuff exists. But now it's going to be more data driven. It's going to be facts, it's going to be figures, it's going to be the ways and the approaches to various different things events, funnels, etc.
Adriane:Yeah, we're going to. We're going to focus on our own. We're going to stand our own lane. We've done a lot of talking about what other people are doing. We're going to talk about what we can do.
Steve:Yeah, it's time, it's time and you know, you know, you know what I'm going to leave you with is it's hard to bring these guys back because they're so extinct. It's not funny. But all I think about is like where Nickelbacks hero you know they sing about it, right? It's like like Chad Kroger standing on the standing on the big building in New York and it's the Spider-Man two theme song and it's like they're just shredding on the guitar and you know he had Avril Lavigne and screwed that up. Like when we're not going to be like Nickelbacks Korea, we're going to be around for we're going to be around for the long haul and we're going to go deep into the trenches.
Steve:To be the hero to be the hero that you deserve.
Adriane:You said we're not going to be like Nickelbacks career.
Steve:That's it Not going to be like that. We're going to survive the test of time because we have. We've been doing it, we've been doing our own games for so long. We've got our unique approach, it works and it doesn't fall into the categories of this, this disgusting, despicable behavior. So it's time that it's time that we started to show what that looked like. And that's the, that's the. That's the stuff we want to talk about going forward, super we're going to do it.
Adriane:We're going to do it, no more singing no more, serenading, no more, nothing. Aren't I the one that gets the say in whether you get invited back or not?
Steve:I'll do it. I'll sing on all episodes.
Adriane:Sing on all episodes. It's a requirement. Nice.
Steve:Great job, dude. That was awesome. That was awesome, christine, you're a despicable human.
Adriane:All right, friends, that is going to be the end of the funnel review from Steve and I, from our friend Christine. We did our best to not. Steve did his. I did Steve do his best to not say her real name, I think a couple times he wanted to. That's all right. That's all right. That's all right. If, if I had my way, I would probably say who she was, because I was really not a fan of some of the things that she did. Anyhow, we uh that. That that is the conclusion of this particular review.
Adriane:In the next episode that Steve and I are doing together, which is going to happen relatively soon, in a week and a half or so, two weeks, we, within the next two weeks I can't think of the schedule of how all these episodes are being released, but we will release another one and we are going to start to get into, rather than talking about. Um, if you've listened to the previous episodes that I've done with Steve, we're not going to get into what the bro marketers are doing. We're not going to get into what the woo woo marketers are doing. We're not going to get into what someone specifically is doing with their event and with their funnel, et cetera. We're going to talk about what we would do, our own thoughts, what's working well for us, how we can help people, et cetera. Because we are partnering up together to do fun projects for you in the future. So I hope to catch you in that next episode.
Adriane:I would love it if you sent me a message on Instagram, or you could send both of us, because we actually have a joint Instagram account now that, as of today as I record this, it is not currently in use, but you are welcome to send a message there and you can speak to both of us at service driven scaling on Instagram, or you can reach out on the Instagram account for me. So at solepreneur underscore co. And just let me know what you think about about this, about the collaboration, anything that you, any questions that you might have for some of the stuff that we've talked about. I would love to hear from you. As always, would appreciate if you did enjoy what you heard or if you didn't. That's all right if you leave some constructive feedback, but this podcast is new and we do definitely appreciate positive reviews and positive ratings for the podcast. If you would be so kind as to give us a review or rating would super appreciate it and I will catch you in the next one.