If you’ve been taught to sell in a certain way (cough cough, ‘Bro Marketing’) – no shame – but I’m here to tell you there’s a better way. (Like, so, SO much better).
This episode covers the icky soup of deceptive selling practices known as Bro Marketing, plus a pinch of Woo Marketing, that’s been wafting through the online biz space. (A WooBro Biske, if you will.)
Here’s the thing – manipulation is out and integrity is in.
Steve Corney joins me for a second *super*spicy chat about how we must change our (sometimes unconscious but always unconscionable) sales and marketing approach now that we are living in a ‘Know – Like – Distrust’ state.
Quick overview of what we cover:
- Why you need to understand deceptive sales practices, even if you think they don’t apply to you
- The exact point where you turn into a ‘piece of sh*t marketer’
- How Woo Marketers are able to convince you that both the source of, and the solution to your problems is YOU (and why you pay them for this nonsense)
- How to tell if you if your {insert BS Title Here} Coach is gaslighting you
- How you doing the right thing actually sets you up to ‘get woo’d’
- What kind of marketing leads to this client response: “Huh… There isn’t a catch. Amazing. This is cool. I’M IN.”
- How to build enthusiastic consent into your sales approach
- The Better Way to make someone feel safe when purchasing from you
RESOURCES:
- Click here to join Adriane’s Scalable Foundations Membership
- Click here to join Adriane’s Sustainable Growth Lab
- Click here to work with Adriane and the Soulpreneur Agency
- Book a call to work with Soulpreneur to grow your business
LISTEN TO MORE EPISODES WITH STEVE:
- Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning
- Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel Part 1
- Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2
- Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren’t Tracking for Long-Term Success
- Click here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales
- Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and Consent
- Click here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's Experience
CONNECT WITH STEVE: