
The Changemakers
We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business. Changemakers are people and brands making waves, embracing new ways of thinking, and working. Applying creativity to bring about change. Hopefully, they inspire you on your journey to more effective marketing. Hosted by Shaped By, a creative agency for the B2B tech world. Follow us on social for more creative insights, inspiration and opinions.LinkedIn - https://www.linkedin.com/company/shaped-by | Twitter - https://twitter.com/shaped_by_ | Instagram - https://www.instagram.com/shaped_by_/
Podcasting since 2021 • 62 episodes
The Changemakers
Latest Episodes
What’s new at Bring Your Own Bold ‘25
In this bite-sized episode of the Changemakers Podcast, Dave Corlett and Alex Waite lift the lid on what’s coming up at Bring Your Own Bold 2025 — the virtual event for bold brand and marketing leaders in B2B tech.They reveal this year’s...
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25:21
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Measuring B2B Brand Performance
In the Changemakers, we try to cover the broad subject of creativity in B2B from as many angles as possible, and we’ve covered quite a few so far. But one thing we haven't dived into too much until today is the brand measurement and tracking si...
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Episode 55
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55:34

Byte-Size: Alex & Justin on brand voice in an AI world
Here's another of our Byte-Size episodes! These are little chats between the team at Shaped By, sometimes about creativity in B2B, sometimes about something completely different.In this one, Alex Waite (Strategy Director) sits down with ...
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28:31

Mastering B2B messaging magic: Chris Silvestri, Conversion Alchemy
Our guest on this episode of The Changemakers is Chris Silvestri, also known as The Conversion Alchemist.With a background as a software engineer in industrial automation, Chris made a sharp turn into digital marketing, bringing a unique...
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Episode 54
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41:33

Making in-house a home: David Wall, Tines
In this episode of The Changemakers, Dave is joined by David Wall, Creative Director at Tines and President of the Institute of Designers in Ireland.David shares his unique career trajectory, moving from agency and independent studio pra...
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Episode 53
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43:32
