The Changemakers
We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business. Changemakers are people and brands making waves, embracing new ways of thinking, and working. Applying creativity to bring about change. Hopefully, they inspire you on your journey to more effective marketing. Hosted by Shaped By, a creative agency for the B2B tech world. Follow us on social for more creative insights, inspiration and opinions.LinkedIn - https://www.linkedin.com/company/shaped-by | Twitter - https://twitter.com/shaped_by_ | Instagram - https://www.instagram.com/shaped_by_/
Podcasting since 2021 • 58 episodes
The Changemakers
Latest Episodes
Making in-house a home: David Wall, Tines
In this episode of The Changemakers, Dave is joined by David Wall, Creative Director at Tines and President of the Institute of Designers in Ireland.David shares his unique career trajectory, moving from agency and independent studio pra...
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Episode 53
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43:32
The inseparable link between brand and product design: Rachel Gogel, Creative Executive Consultant
In this episode of The Changemakers, Dave chats with Rachel Gogel, a seasoned creative executive consultant. Having built brands at titans like The New York Times, Meta, and Airbnb, Rachel knows a thing or two about transforming brand from a 'n...
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Episode 52
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45:25
Rethinking how brands show up through thought leadership: Melissa Rosenthal, Outlever
In this episode of The Changemakers, Dave welcomes back Melissa Rosenthal - marketer, media veteran, and now co-founder of Outlever - for a conversation that unpacks how companies can truly own their voice through thought leadership.With...
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Episode 51
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26:22
Byte-Size: Jess & Nick on What B Corp Means to Us
Here’s another of our Byte-Size episodes! These are little chats between the team at Shaped By, sometimes about creativity in B2B, sometimes about something completely different.In this one, Nick Farrar, Founder and CEO of Shaped By, and...
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18:53
The subtle power of motion design and systems: Joshua Baron, Jasper AI & Peter Dickinson, Skyscanner
Motion design is often the unsung hero of brand and product storytelling - especially in B2B tech. But what does it take to bring complex, sometimes ‘unsexy’ products to life? And how can you move beyond one-off animations and build a scalable,...
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Episode 50
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1:01:31
