The Changemakers
We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business. Changemakers are people and brands making waves, embracing new ways of thinking, and working. Applying creativity to bring about change. Hopefully, they inspire you on your journey to more effective marketing. Hosted by Shaped By, a creative agency for the B2B tech world. Follow us on social for more creative insights, inspiration and opinions.LinkedIn - https://www.linkedin.com/company/shaped-by | Twitter - https://twitter.com/shaped_by_ | Instagram - https://www.instagram.com/shaped_by_/
Podcasting since 2021 • 70 episodes
The Changemakers
Latest Episodes
Scaling a truly bold brand identity: Scott Smith, Intercom
In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sits down with Scott Smith, Creative Director at Intercom, to dive deep into a critical question for B2B scale-ups: How do y...
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Episode 62
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38:15
Putting human emotion at the heart of B2B: Alex Walters, Papaya Global
In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett, Business Director at Shaped By sits down with Alex Walters from Papaya Global to tackle the "super meaty topic" of humanisi...
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Episode 61
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26:09
Navigating the enterprise AI battleground : Joseph Steele, Celonis
In this episode of The Changemakers, Dave Corlett, Business Director at Shaped By, sits down with Joseph Steele, Lead Brand Strategist at Celonis, to dive deep into brand, technology, and "anarchistic accelerationism".How does a company ...
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Episode 60
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41:53
Why creative leaders need a seat at the board table : Adam Morgan, VP Brand, Twilio
In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sat down with Adam Morgan to explore why it’s important to have creatives at the board table and unpack:Why the ...
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Episode 59
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24:24
Why B2B buyers aren't as rational as they think: Richard Shotton, Author of The Choice Factory
In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, we dive deep into the forces that truly drive customer decisions with Richard Shotton, author of the influential book The Choice F...
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Episode 58
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36:41
