Episodes
78 episodes
Build your own brand, not someone else's : Alex Waite, Shaped By
In this episode of The Changemakers, Dave Corlett is joined by Alex Waite, Strategy Director at Shaped By, to tackle a common hurdle in the B2B tech world: the "imitation trap". As startups achieve product-market fit and move into s...
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Evolving a beloved brand without breaking trust: Myra El-Bayoumi, Redis
When Myra El-Bayoumi joined Redis as VP Brand and Corporate Marketing, she was handed two pretty major challenges: modernise the brand, and build a world-class internal agency from scratch. Oh, and do it all in six months.On this ...
Five Years of Shaped By: Nick Farrar, Shaped By
Five years ago, we did something that felt a little like a risky move and a lot like a revolution. We moved away from our 16-year-old identity as "Workbrands" to become Shaped By, an independent B2B creative agency for the tech world.In ...
Growing a scale-up brand through iteration and experimentation: Aviv Canaani, Datarails
We’re back! After a little hiatus between new guest episodes, we return in style as Dave sits down with Aviv Canaani, Chief Revenue Officer at Datarails, to discuss his firm belief that there is no real way to grow a B2B company without buildin...
A cybersecurity giant going back to the future : Maria McLaughin, Abnormal AI
In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Wei Kee (Client Services Director at Shaped By) sat down with Maria McLaughlin (Senior Director, Global Brand and Creative at Abnormal AI...
Yin needs Yang - Your visual and verbal brands in powerful harmony : Simon Tandy and Justin Ballantine, Shaped By
In this episode of The Changemakers, recorded as part of our Bring Your Own Bold series, Simon, Design Director, and Justin, Associate Creative Director of Messaging, discuss the importance of visual and verbal branding working together. Two co...
The art of unplugging - Practising creativity without permission : Li-Anne Dias, Brex
In this episode of The Changemakers, recorded as part of our Bring Your Own Bold series, Dave Corlett sits down with Li-Anne Dias, Executive Creative Director at Brex, to explore the vital practice of "creativity without permission". <...
The art of unplugging - honing your analog intelligence : Everett Katigbak, Works by Everett
In this episode of The Changemakers, recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sits down with Everett Katigbak, founder of Work by Everett, to explore the vital balance between digital innovation and human craft.<...
Scaling a truly bold brand identity: Scott Smith, Intercom
In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sits down with Scott Smith, Creative Director at Intercom, to dive deep into a critical question for B2B scale-ups: How do y...
Putting human emotion at the heart of B2B: Alex Walters, Papaya Global
In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett, Business Director at Shaped By sits down with Alex Walters from Papaya Global to tackle the "super meaty topic" of humanisi...
Navigating the enterprise AI battleground : Joseph Steele, Celonis
In this episode of The Changemakers, Dave Corlett, Business Director at Shaped By, sits down with Joseph Steele, Lead Brand Strategist at Celonis, to dive deep into brand, technology, and "anarchistic accelerationism".How does a company ...
Why creative leaders need a seat at the board table : Adam Morgan, VP Brand, Twilio
In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sat down with Adam Morgan to explore why it’s important to have creatives at the board table and unpack:Why the ...
Why B2B buyers aren't as rational as they think: Richard Shotton, Author of The Choice Factory
In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, we dive deep into the forces that truly drive customer decisions with Richard Shotton, author of the influential book The Choice F...
Elevating your team from order-takers to strategic partners : Phil Lewis, Phil Lewis Associates
Too often, creative and marketing teams are seen as executors instead of innovators. This conversation between Phil Lewis (Consultant & Speaker) and Dave Corlett (Business Director at Shaped By), which was recorded as part of our virtual su...
Byte-Size: Dave & Nick talk Shaped by AI
How do you embrace the AI revolution without losing the human touch?Shaped By CEO and Founder Nick Farrar and Business Director Dave Corlett dive into our deliberate and "people-first" journey with artificial intelligence. They share ins...
How emotive storytelling unlocks permission to sell : David Moulton, Palo Alto Networks
In this episode of the Changemakers, Dave sits down with David Moulton, Senior Director, Content Marketing & Thought Leadership at Palo Alto Networks, to explore the art and the impact of storytelling in B2B marketing and cybersecu...
Byte-Size: Dave & Alex on what’s new at Bring Your Own Bold ‘25
In this bite-sized episode of the Changemakers Podcast, Dave Corlett and Alex Waite lift the lid on what’s coming up at Bring Your Own Bold 2025 — the virtual event for bold brand and marketing leaders in B2B tech.They reveal this year’s...
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Measuring B2B Brand Performance: Emelia Rallapalli, Pebble
In the Changemakers, we try to cover the broad subject of creativity in B2B from as many angles as possible, and we’ve covered quite a few so far. But one thing we haven't dived into too much until today is the brand measurement and tracking si...
Byte-Size: Alex & Justin on brand voice in an AI world
Here's another of our Byte-Size episodes! These are little chats between the team at Shaped By, sometimes about creativity in B2B, sometimes about something completely different.In this one, Alex Waite (Strategy Director) sits down with ...
Mastering B2B messaging magic: Chris Silvestri, Conversion Alchemy
Our guest on this episode of The Changemakers is Chris Silvestri, also known as The Conversion Alchemist.With a background as a software engineer in industrial automation, Chris made a sharp turn into digital marketing, bringing a unique...
Making in-house a home: David Wall, Tines
In this episode of The Changemakers, Dave is joined by David Wall, Creative Director at Tines and President of the Institute of Designers in Ireland.David shares his unique career trajectory, moving from agency and independent studio pra...
The inseparable link between brand and product design: Rachel Gogel, Creative Executive Consultant
In this episode of The Changemakers, Dave chats with Rachel Gogel, a seasoned creative executive consultant. Having built brands at titans like The New York Times, Meta, and Airbnb, Rachel knows a thing or two about transforming brand from a 'n...
Rethinking how brands show up through thought leadership: Melissa Rosenthal, Outlever
In this episode of The Changemakers, Dave welcomes back Melissa Rosenthal - marketer, media veteran, and now co-founder of Outlever - for a conversation that unpacks how companies can truly own their voice through thought leadership.With...
Byte-Size: Jess & Nick on What B Corp Means to Us
Here’s another of our Byte-Size episodes! These are little chats between the team at Shaped By, sometimes about creativity in B2B, sometimes about something completely different.In this one, Nick Farrar, Founder and CEO of Shaped By, and...
The subtle power of motion design and systems: Joshua Baron, Jasper AI & Peter Dickinson, Skyscanner
Motion design is often the unsung hero of brand and product storytelling - especially in B2B tech. But what does it take to bring complex, sometimes ‘unsexy’ products to life? And how can you move beyond one-off animations and build a scalable,...
