The Changemakers
We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business. Changemakers are people and brands making waves, embracing new ways of thinking, and working. Applying creativity to bring about change. Hopefully, they inspire you on your journey to more effective marketing. Hosted by Shaped By, a creative agency for the B2B tech world. Follow us on social for more creative insights, inspiration and opinions.LinkedIn - https://www.linkedin.com/company/shaped-by | Twitter - https://twitter.com/shaped_by_ | Instagram - https://www.instagram.com/shaped_by_/
Episodes
56 episodes
Rethinking how brands show up through thought leadership: Melissa Rosenthal, Outlever
In this episode of The Changemakers, Dave welcomes back Melissa Rosenthal - marketer, media veteran, and now co-founder of Outlever - for a conversation that unpacks how companies can truly own their voice through thought leadership.With...
•
Episode 51
•
26:22
Byte-Size: Jess & Nick on What B Corp Means to Us
Here’s another of our Byte-Size episodes! These are little chats between the team at Shaped By, sometimes about creativity in B2B, sometimes about something completely different.In this one, Nick Farrar, Founder and CEO of Shaped By, and...
•
18:53
The subtle power of motion design and systems: Joshua Baron, Jasper AI & Peter Dickinson, Skyscanner
Motion design is often the unsung hero of brand and product storytelling - especially in B2B tech. But what does it take to bring complex, sometimes ‘unsexy’ products to life? And how can you move beyond one-off animations and build a scalable,...
•
Episode 50
•
1:01:31
Byte-Size: Dave & Alex discuss Building a Founder-Led B2B Brand
Welcome to another byte-size episode! In this one, Dave and Alex, Shaped By's marketing director, chat about the upcoming webinar on the challenges of working with founders to build a strong brand. They cover the common roadblocks - like naviga...
•
20:42
How different cultures shape creative careers: Dave Breckon, Carta - Part 2
So here it is, the first ever “Part 2” in the history of The Changemakers. And it’s nothing less than a pleasure to bestow that honour on our guest, Carta’s creative lead Dave Breckon.In Part 1, our Dave’s (we’ll call him Dave C) conver...
•
Episode 49
•
57:28
How different cultures shape creative careers: Dave Breckon, Carta - Part 1
Most of our previous episodes to date on The Changemakers have focused on a particular area of B2B tech marketing or branding that has the power to be elevated by creativity.For this one, we’re taking a bit of a departure from that, and ...
•
Episode 48
•
1:08:54
Branding at the speed of light: Vincent Sacco, Fivetran
Vincent Sacco is a brand leader who has been in the trenches and, having built brands from the ground up at multiple fast-growing tech companies, has wisdom to impart in absolute spades. He currently leads the creative team at Fivet...
•
Episode 47
•
44:43
Byte-Size: When B2B Got Its Bold Back with Alex & Nick
Here's the second of our new Byte-Size episodes! These are little natters between our team at Shaped By, on...well, anything really. Mostly related to creativity in B2B, But maybe the odd one about cake or something.In this one, hosts Ni...
•
29:00
Making great work happen: Li-Anne Dias, Handshake
Li-Anne Dias is a design leader who has shaped world-class brands and led high-impact design teams. Currently she leads brand and enterprise growth design at Handshake, a software firm that enables schools, companies, and students ...
•
Episode 46
•
48:31
Byte-Size: Dave & Alex discuss BYOB 2024
Welcome to our new byte-size episodes! These are little natters between our team at Shaped By, on.....well, anything really. Mostly related to creativity in B2B. But maybe the odd one about cake or something.In this one, Dave and Alex, ...
•
27:01
Staying creative at a corporate giant: Omar Fahmi, Virgin Media O2 Business
We're stepping back into the world of big brand creativity! In this episode, Dave chats with Omar Fahmi, the creative mastermind behind Virgin Media O2 Business' in-house agency.Ever wondered what it's like to steer creativity in a corpo...
•
Episode 45
•
48:38
How to refresh your brand expression: Nick Levesque, Asana
Rebrand versus brand evolution. What’s the difference, and how do you determine which is right for you?In this episode of The Changemakers, Dave is joined by Nick Levesque, Creative Director at Asana, to discuss the nuances of evolving a...
•
Episode 44
•
47:36
The secret art of sound design: Adam Legg
In this episode of The Changemakers, brought to you by Shaped By - our creative director Tom Ovens lifts the lid on the secret art of sound design by interviewing freelance sound designer, Adam Legg. They delve into the intricacies of sound des...
•
Episode 43
•
26:35
How Fintech firms use design to elevate their brand
Even just a few years back, you would naturally think of pretty much any fintech firm as a challenger brand. A digital disruptor to a financial sector that badly needed disrupting.But today, fintech is fast becoming mainstream, if it isn...
•
Episode 42
•
56:56
Understanding and embracing neurodiversity: Becca Chambers
Becca Chambers may be an award-winning technology brand-builder, storyteller, strategist and advisor.But when it comes down to the impact that her work has on the people that it touches, her tireless work as a neurodiversity champion an...
•
Episode 41
•
43:59
Disruption by design: Christian Flaccus, Celonis
“I don’t need much sleep. And I love to take on a good challenge.”Take one look at Christian Flaccus’ resumé, and it’s clear to see that both of these things are very true indeed.He founded his first business, an e-commerce star...
•
Episode 40
•
49:27
Building an extraordinary brand from scratch: Ari Yablok, Island
Ari Yablok is the Head of Brand at Island, the Enterprise Browser. If that sounds like a pretty simple description of what Island does, then there’s a very deliberate reason for that. And it’s a reason that has seen Dave fall completely in love...
•
Episode 39
•
55:41
How great collaboration builds bold brands: Kaite Rosa, Axonius
Following staggering revenue growth of 46,000% between 2018 and 2021, cybersecurity asset management Axonius was unsurprisingly named as the fastest-growing cybersecurity company in America by Deloitte in 2022.That’s pretty damn awesome...
•
Episode 38
•
39:00
How to scale your tech firm through great PR: Kirsty Jarvis, Luminous PR
It’s time for another chat with one of our fellow agency buddies - and in the hotseat this week is the wonderful Kirsty Jarvis, founder and CEO of tech-specialist communications firm Luminous PR.We’ve recently been getting to know the L...
•
Episode 37
•
39:53
Brand design in the age of AI: Aaron Poe, Zapier
Aaron Poe is a man who knows a thing or two about brand design. During his time in the agency world, he gave the Beats by Dre brand the distinctive identity that helped it get acquired by Apple. He led the 2018 rebrand of fintech giant
•
Episode 36
•
50:44
Mastering the art of creative leadership: Matt Price, Checkout.com
Some people are quite happy to simply coast along, and see where the wind takes them. And others constantly push themselves, always looking to grow and develop through experiences that test their existing skills and help them to create new ones...
•
Episode 35
•
49:39
How to optimize your digital marketing strategy: Kerry Guard, MKG Marketing
This is the first of two episodes in which we’ll be stepping away from our typical guest profile of in-house marketers, creatives and brand leaders, and getting to know some of Shaped By’s fellow agency buddies.And what a buddy to get t...
•
Episode 34
•
43:56
Building and leading an internal newsroom: Meghan Barr, ZoomInfo
Until generative AI came along and took over every single conversation, one way to instantly ignite a ferocious debate in B2B marketing was to ask this question: “Should B2B companies be thinking like media companies when it comes to content ma...
•
Episode 33
•
45:57
How to be an authentic thought leader: Steve Stone, Rubrik
It’s not every day that you get chatting with someone who, in the first five minutes, casually drops into the conversation that they “ran a couple of SWAT teams”.But this is an episode with a difference. And if you’re involved in anythi...
•
Episode 32
•
47:03
Evolving your brand without losing its identity: Andrea Carrillo, Drift
Whenever the conversation at Shaped By HQ turns to our favourite B2B brands, the same one always crops up: Drift.This unapologetically bold SaaS startup broke all the moulds when it created the category of Revenue Acceleration, and laun...
•
Episode 31
•
41:11
