The Changemakers
We interview leading B2B marketers and creatives from the tech world to find out the role that creativity plays in helping them market their business. Changemakers are people and brands making waves, embracing new ways of thinking, and working. Applying creativity to bring about change. Hopefully, they inspire you on your journey to more effective marketing. Hosted by Shaped By, a creative agency for the B2B tech world. Follow us on social for more creative insights, inspiration and opinions.LinkedIn - https://www.linkedin.com/company/shaped-by | Twitter - https://twitter.com/shaped_by_ | Instagram - https://www.instagram.com/shaped_by_/
Episodes
70 episodes
Scaling a truly bold brand identity: Scott Smith, Intercom
In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sits down with Scott Smith, Creative Director at Intercom, to dive deep into a critical question for B2B scale-ups: How do y...
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Episode 62
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38:15
Putting human emotion at the heart of B2B: Alex Walters, Papaya Global
In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett, Business Director at Shaped By sits down with Alex Walters from Papaya Global to tackle the "super meaty topic" of humanisi...
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Episode 61
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26:09
Navigating the enterprise AI battleground : Joseph Steele, Celonis
In this episode of The Changemakers, Dave Corlett, Business Director at Shaped By, sits down with Joseph Steele, Lead Brand Strategist at Celonis, to dive deep into brand, technology, and "anarchistic accelerationism".How does a company ...
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Episode 60
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41:53
Why creative leaders need a seat at the board table : Adam Morgan, VP Brand, Twilio
In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, Dave Corlett sat down with Adam Morgan to explore why it’s important to have creatives at the board table and unpack:Why the ...
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Episode 59
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24:24
Why B2B buyers aren't as rational as they think: Richard Shotton, Author of The Choice Factory
In this episode of The Changemakers, which was recorded as part of our virtual summit Bring Your Own Bold, we dive deep into the forces that truly drive customer decisions with Richard Shotton, author of the influential book The Choice F...
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Episode 58
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36:41
Elevating your team from order-takers to strategic partners : Phil Lewis, Phil Lewis Associates
Too often, creative and marketing teams are seen as executors instead of innovators. This conversation between Phil Lewis (Consultant & Speaker) and Dave Corlett (Business Director at Shaped By), which was recorded as part of our virtual su...
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Episode 57
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40:30
Byte-Size: Dave & Nick talk Shaped by AI
How do you embrace the AI revolution without losing the human touch?Shaped By CEO and Founder Nick Farrar and Business Director Dave Corlett dive into our deliberate and "people-first" journey with artificial intelligence. They share ins...
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24:52
How emotive storytelling unlocks permission to sell : David Moulton, Palo Alto Networks
In this episode of the Changemakers, Dave sits down with David Moulton, Senior Director, Content Marketing & Thought Leadership at Palo Alto Networks, to explore the art and the impact of storytelling in B2B marketing and cybersecu...
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Episode 56
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44:01
Byte-Size: Dave & Alex on what’s new at Bring Your Own Bold ‘25
In this bite-sized episode of the Changemakers Podcast, Dave Corlett and Alex Waite lift the lid on what’s coming up at Bring Your Own Bold 2025 — the virtual event for bold brand and marketing leaders in B2B tech.They reveal this year’s...
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25:21
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Measuring B2B Brand Performance: Emelia Rallapalli, Pebble
In the Changemakers, we try to cover the broad subject of creativity in B2B from as many angles as possible, and we’ve covered quite a few so far. But one thing we haven't dived into too much until today is the brand measurement and tracking si...
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Episode 55
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55:34
Byte-Size: Alex & Justin on brand voice in an AI world
Here's another of our Byte-Size episodes! These are little chats between the team at Shaped By, sometimes about creativity in B2B, sometimes about something completely different.In this one, Alex Waite (Strategy Director) sits down with ...
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28:31
Mastering B2B messaging magic: Chris Silvestri, Conversion Alchemy
Our guest on this episode of The Changemakers is Chris Silvestri, also known as The Conversion Alchemist.With a background as a software engineer in industrial automation, Chris made a sharp turn into digital marketing, bringing a unique...
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Episode 54
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41:33
Making in-house a home: David Wall, Tines
In this episode of The Changemakers, Dave is joined by David Wall, Creative Director at Tines and President of the Institute of Designers in Ireland.David shares his unique career trajectory, moving from agency and independent studio pra...
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Episode 53
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43:32
The inseparable link between brand and product design: Rachel Gogel, Creative Executive Consultant
In this episode of The Changemakers, Dave chats with Rachel Gogel, a seasoned creative executive consultant. Having built brands at titans like The New York Times, Meta, and Airbnb, Rachel knows a thing or two about transforming brand from a 'n...
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Episode 52
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45:25
Rethinking how brands show up through thought leadership: Melissa Rosenthal, Outlever
In this episode of The Changemakers, Dave welcomes back Melissa Rosenthal - marketer, media veteran, and now co-founder of Outlever - for a conversation that unpacks how companies can truly own their voice through thought leadership.With...
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Episode 51
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26:22
Byte-Size: Jess & Nick on What B Corp Means to Us
Here’s another of our Byte-Size episodes! These are little chats between the team at Shaped By, sometimes about creativity in B2B, sometimes about something completely different.In this one, Nick Farrar, Founder and CEO of Shaped By, and...
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18:53
The subtle power of motion design and systems: Joshua Baron, Jasper AI & Peter Dickinson, Skyscanner
Motion design is often the unsung hero of brand and product storytelling - especially in B2B tech. But what does it take to bring complex, sometimes ‘unsexy’ products to life? And how can you move beyond one-off animations and build a scalable,...
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Episode 50
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1:01:31
Byte-Size: Dave & Alex discuss Building a Founder-Led B2B Brand
Welcome to another byte-size episode! In this one, Dave and Alex, Shaped By's marketing director, chat about the upcoming webinar on the challenges of working with founders to build a strong brand. They cover the common roadblocks - like naviga...
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20:42
How different cultures shape creative careers: Dave Breckon, Carta - Part 2
So here it is, the first ever “Part 2” in the history of The Changemakers. And it’s nothing less than a pleasure to bestow that honour on our guest, Carta’s creative lead Dave Breckon.In Part 1, our Dave’s (we’ll call him Dave C) conver...
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Episode 49
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57:28
How different cultures shape creative careers: Dave Breckon, Carta - Part 1
Most of our previous episodes to date on The Changemakers have focused on a particular area of B2B tech marketing or branding that has the power to be elevated by creativity.For this one, we’re taking a bit of a departure from that, and ...
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Episode 48
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1:08:54
Branding at the speed of light: Vincent Sacco, Fivetran
Vincent Sacco is a brand leader who has been in the trenches and, having built brands from the ground up at multiple fast-growing tech companies, has wisdom to impart in absolute spades. He currently leads the creative team at Fivet...
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Episode 47
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44:43
Byte-Size: When B2B Got Its Bold Back with Alex & Nick
Here's the second of our new Byte-Size episodes! These are little natters between our team at Shaped By, on...well, anything really. Mostly related to creativity in B2B, But maybe the odd one about cake or something.In this one, hosts Ni...
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29:00
Making great work happen: Li-Anne Dias, Handshake
Li-Anne Dias is a design leader who has shaped world-class brands and led high-impact design teams. Currently she leads brand and enterprise growth design at Handshake, a software firm that enables schools, companies, and students ...
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Episode 46
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48:31
Byte-Size: Dave & Alex discuss BYOB 2024
Welcome to our new byte-size episodes! These are little natters between our team at Shaped By, on.....well, anything really. Mostly related to creativity in B2B. But maybe the odd one about cake or something.In this one, Dave and Alex, ...
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27:01
Staying creative at a corporate giant: Omar Fahmi, Virgin Media O2 Business
We're stepping back into the world of big brand creativity! In this episode, Dave chats with Omar Fahmi, the creative mastermind behind Virgin Media O2 Business' in-house agency.Ever wondered what it's like to steer creativity in a corpo...
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Episode 45
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48:38
