The subtle power of motion design and systems: Joshua Baron, Jasper AI & Peter Dickinson, Skyscanner

Motion design is often the unsung hero of brand and product storytelling - especially in B2B tech. But what does it take to bring complex, sometimes ‘unsexy’ products to life? And how can you move beyond one-off animations and build a scalable, strategic motion system that strengthens a brand over time?

First, Joshua Baron, Senior Brand Designer – Motion at Jasper, shares his approach to crafting motion systems that bring clarity to intricate products, the balance between abstraction and realism in design, and the evolving role of AI in motion.

Then, Peter Dickinson, Head of Motion at Skyscanner, dives into the power of motion systems at scale, how consistency builds brand trust, why motion should have a seat at the table from day one, and how to develop flexible guidelines that adapt across platforms.

If you’re a motion designer, marketer, or creative looking to sharpen your approach to motion in branding, this episode is packed with insights on both the craft and strategy of motion design.

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