Byte-Size: Jess & Nick on What B Corp Means to Us

Here’s another of our Byte-Size episodes! These are little chats between the team at Shaped By, sometimes about creativity in B2B, sometimes about something completely different.

In this one, Nick Farrar, Founder and CEO of Shaped By, and Jess Evans, Head of Delivery, get into B Corp. Why did we become a B Corp? What does it mean for us as an agency? And what’s next, both for us and for B Corp more broadly? They cover everything from the certification process to the ongoing work of embedding B Corp values in a way that actually makes a difference - not just a badge for the website.

00:00 Introduction to the podcast
00:15 Why Shaped By became a B Corp
02:03 What B Corp means to us
04:25 The role of SMEs in driving change
06:48 The certification process - how tough was it?
10:14 Where we did well (and where we could improve)
14:29 What we’ve done in our first year as a B Corp
17:02 Plans for 2025 and beyond
21:18 The bigger picture: what’s next for B Corp?
24:41 Embedding B Corp values into agency life
27:05 Wrapping up

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