Partnerships Unraveled
The weekly podcast where we unravel the mysteries of partnerships and channel to help you become more successful.
Episodes
232 episodes
Razvan Todor - The secret power behind cybersecurity at scale
In this episode of Partnerships Unraveled, we sit down with Razvan Todor, VP Strategic Partnerships & Alliances – CSG at Bitdefender. Razvan brings a rare lens to channel work: a product leader who shifted from owning roadmaps to a...
Andy Yen - The Human Edge in High-Stakes Partnerships
In this episode of Partnerships Unraveled, we sit down with Andy Yen, Director of Partner Marketing for Global System Integrators at ServiceNow. Drawing on seven years at ServiceNow across ISVs, hyperscalers, and now some of the world'...
Nevzat Bucioglu - Building no-bull**** partnerships
In this episode of Partnerships Unraveled, we sit down with Nevzat Bucioglu, Channel and Alliance Director for EMEA Central at Commvault. He leads the channel business across DACH and Poland and has been in IT since 1996, moving throug...
Erica Radcliff - Tailoring Partner Engagement at Scale
In this episode of Partnerships Unraveled, we sit down with Erica Radcliff, Director of Partner and Ecosystem Growth Marketing at Vertiv, to explore what it really takes to activate partners at scale without losing relevance. With nearly two de...
Matt Walker - Channel Sales Best-Practices Across Cultures
In this episode of Partnerships Unraveled, we sit down with Matt Walker, Head of Distribution for EMEA and LATAM at Everpure, to unpack what channel success looks like when you’ve worked every side of the ecosystem. Matt’s path into the role st...
Tony Poer - The Evolution of Partnerships in CX
In this episode of Partnerships Unraveled, we sit down with Tony Poer, Director of Channel CX Programs at 8x8, to dig into a problem most channel teams recognize but rarely fix: partners are overloaded with information, yet still underprepared ...
Catarina Martins - (Un)learning Lessons in Channel Marketing
In this episode of Partnerships Unraveled, we sit down with Catarina Martins, Global Channel Marketing Director at Schneider Electric, to unpack what strong marketing looks like when the route to market is anything but direct. Drawing on experi...
Jon Kane - Scaling Genuine Partnerships & Alliances
In this episode of Partnerships Unraveled, we sit down with Jon Kane, Senior Director for Europe & Major Channel Sales at Forcepoint. With nearly 30 years spent entirely in the channel, John shares why partner relationships aren’t built dea...
Varshaa Pallaath - Intentionality & Engagement in Partner Marketing
In this episode of Partnerships Unraveled, we sit down with Varshaa Pallaath, Director of Global Customer and Partner Marketing at ConnectWise, to unpack what partners actually need right now and how vendors can support them in a market that is...
Adam Winston - Balancing Vision & Execution in Cybersecurity
In this episode of Partnerships Unraveled, we sit down with Adam Winston, Field CTO at WatchGuard. From scaling a services business to $12M in annual revenue to driving innovation at WatchGuard, Adam shares what it really takes to build trust w...
Kevin Rasdale - Understanding the Channel SE Role
In this episode of Partnerships Unraveled, we sit down with Kevin Rasdale, a veteran Channel Sales Engineer (SE) with over a decade of experience supporting partner ecosystems at top vendors like Dell, Varonis, and more. Kevin pulls back the cu...
Bill Bellano - Rebuilding Trust and Scaling Smart
In this episode of Partnerships Unraveled, we sit down with Bill Bellano, U.S. Channel Leader at Proofpoint, whose 15+ years of experience across cybersecurity vendors like Fortinet, Bitdefender, and SonicWall have shaped a dynamic, on-the-grou...
Dave Allen - Inside Akamai's New Partner Program
In this episode of Partnerships Unraveled, we sit down with Dave Allen, Vice President of Geo Sales and Partner Sales at Akamai, to explore the strategy and innovation behind Akamai’s newly revamped Partner Connect Program. With decades of chan...
Jessica McDowell - The 2026 Channel Forecast
In this episode of Partnerships Unraveled, we welcome back Jessica McDowell, VP of North America Marketing and Digital Strategy at TD SYNNEX, to unpack the findings of the newly released Direction of Technology 2026 Report. Drawing on ins...
Rebecca Javens - The Framework for Partner Focus
In this episode of Partnerships Unraveled, we sit down with Rebecca Javens, Director of Channels for the Americas at Cisco’s ThousandEyes, to explore her journey from direct sales into the complex world of channel partnerships. With decades of ...
Olivia Donnell - Channel Growth Lessons
In this episode of Partnerships Unraveled, we sit down with Olivia, Channel Director at 1Password and a seasoned channel leader with over 25 years of experience across distribution, vendors, and MSP ecosystems. Olivia brings a multi-dimen...
Signe Holm - Driving Co-Sell Success with Microsoft
In this episode of Partnerships Unraveled, we sit down with Signe Holm, Partner Solution Sales Manager at Microsoft, to explore what it takes to drive successful co-sell motions between ISVs and Microsoft. Signe shares proven insights into sell...
Bilel Kouider - The Future of MDF Lessons from Web3 Models
In this episode of Partnerships Unraveled, we dive into the future of channel incentives with Bilel Kouider, Global Director of Marketing Development at HP and author of a forward-thinking white paper on Web3 in the channel. Bilel brings deep e...
Didem Kindstrand - Navigating the Cisco–Splunk Partner Shift
In this episode of Partnerships Unraveled, we sit down with Didem Kindstrand, EMEA North Channel Lead at Splunk, now part of Cisco. With nearly three decades of industry experience, Didem offers a candid look into how her team is navigating the...
Jason Myers - MSP 3.0 Architecture
In this episode of Partnerships Unraveled, we sit down with Jason Myers, Cybersecurity Strategist for MSP Partnerships at OpenText, to unpack the evolution of the managed services space and what he calls the shift to “MSP 3.0.” With de...
Bill Hentschell - Rebuilding a Key Partnership
In this episode of Partnerships Unraveled, we sit down with Bill Hentschell, Global Director of Partnerships at Fortinet, to explore how he successfully rebuilt and revitalized a strategic partnership with World Wide Technology (WWT) one of For...
Scott Strubel - Scaling Partner Revenue at Smartsheet
In this episode of Partnerships Unraveled, we sit down with Scott Strubel, Head of Americas Partner Organization at Smartsheet, to uncover the strategic playbook behind scaling partner-driven revenue in a rapidly evolving landscape. With decade...
Holiday Special 2025 Highlights
200+ Conversations Later: Here’s What’s Shaping the ChannelOver the course of 200+ episodes, we’ve had the chance to sit down with some of the smartest voices in the partner ecosystem. And one thing is clear: this space is evolvi...
Jana O'Connor - ROI, MDF, and the Modern Partner Marketing Mandate
In this episode of Partnerships Unraveled, we sit down with Jana O'Connor, AVP of Global Strategic Partner Marketing at SentinelOne, to dissect the evolving role of partner marketing and what it takes to drive measurable impact in today’s lands...
Carilu Melander - Redefining the Role of Partner Marketers
In this episode of Partnerships Unraveled, we sit down with Carilu Melander, Senior Director of Americas Partner Marketing at Zscaler, whose impressive track record spans AWS, AppDynamics, and now leading a high-performing team focused on strat...