Partnerships Unraveled
The weekly podcast where we unravel the mysteries of partnerships and channel to help you become more successful.
Episodes
209 episodes
Jana O'Connor - ROI, MDF, and the Modern Partner Marketing Mandate
In this episode of Partnerships Unraveled, we sit down with Jana O'Connor, AVP of Global Strategic Partner Marketing at SentinelOne, to dissect the evolving role of partner marketing and what it takes to drive measurable impact in today’s lands...
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18:28
Carilu Melander - Redefining the Role of Partner Marketers
In this episode of Partnerships Unraveled, we sit down with Carilu Melander, Senior Director of Americas Partner Marketing at Zscaler, whose impressive track record spans AWS, AppDynamics, and now leading a high-performing team focused on strat...
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26:56
Meg Brennan - Mapping Your Career Growth in the Channel
In this episode of Partnerships Unraveled, we’re joined by Meg Brennan, Global Head of Partner Strategy, Programs, and Experience at HP Inc. With over three decades of channel experience from taking partner calls in the '90s to leading global s...
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30:40
Scott Eaton - Redefining Trusted Advisors in the Modern Channel
In this episode of Partnerships Unraveled, we sit down with Scott Eaton, Senior Director of Partner Management at Lumen Technologies, for an insightful conversation about the evolving definition and strategic role of trusted advisors in the mod...
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22:35
Miguel Carrero - Meeting Partners Where They Are with WatchGuard
In this episode of Partnerships Unraveled, we sit down with Miguel Carrero, VP of Global Partner Ecosystem Growth at WatchGuard, a seasoned leader with a rare blend of experience across startups, private equity-backed firms, and large enterpris...
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41:28
Rasmus Holst - Zensai’s Microsoft-First Channel Strategy
In this episode of Partnerships Unraveled, we sit down with Rasmus Holst, CEO of Zensai an HR tech company that’s going all-in on Microsoft and MSPs to scale its human success platform. Rasmus shares why focus beats breadth when it com...
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26:33
Nihil Morjaria - Scaling Human Risk Management at usecure
In this episode of Partnerships Unraveled, we sit down with Nihil Morjaria, Chief Revenue Officer at usecure — a UK-based cybersecurity vendor that has built its go-to-market strategy around managed service providers (MSPs) and distribution par...
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22:30
Cindy Willems - Value-Led Selling in SMB
In this episode of Partnerships Unraveled, we’re joined by Cindy Willems, Head of Channel for SMB at Lenovo in the BeLux region. With a unique lens on partner transformation, Cindy is leading complex go-to-market integration across Lenovo’s Inf...
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17:14
Michelle Hodges - Build the Channel You Want
In this episode of Partnerships Unraveled, we sit down with Michelle Hodges, SVP of Global Channels and Alliances at Barracuda, whose experience spans global channel leadership and transformational partner strategies for some of the world’s mos...
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21:43
Theresa Caragol - The Science of Partnering Success
In this episode of Partnerships Unraveled, we sit down with Theresa Caragol, founder and CEO of AchieveUnite, and bestselling author of Partnering Success. With decades of experience leading global channel strategies and integrations at firms l...
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15:28
Keith Norbie - Inside NetApp’s AI Partner Strategy
In this episode of Partnerships Unraveled, we sit down with Keith Norbie, Global Partner AI GTM Lead at NetApp, to unpack the evolving role of the channel in the era of artificial intelligence. With deep experience in partnering with global eco...
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20:01
Maciek Szcześniak - Transforming Resellers into MSPs
In this episode of Partnerships Unraveled, we sit down with Maciek Szczesniak (Magic), founder of Go With Magic and a longtime channel veteran, to dig into one of the toughest transitions in the IT channel: moving from reselle...
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22:32
Amy Avalos - Partner Marketing That Works
In this episode of Partnerships Unraveled, we sit down with Amy Avalos, Director of Partner Marketing at Zendesk, who brings over 15 years of experience across nearly every role in the partner ecosystem. With a rich background spanning startups...
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22:31
Arsalan Eizadirad & Cassie Jeppson - Inside Lenovo 360 for MSPs
In this episode, we dive into Lenovo’s channel transformation through the lens of its evolving MSP strategy—with two of the key leaders behind the shift.Cassie Jeppson, who oversees channel programs, tools, and partner enablement for Nor...
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18:05
Michael E Crean - From Army Grit to Channel Greatness
In this episode, we sit down with Michael Crean, SVP Managed Security Services at SonicWall and former CEO of Solutions Granted, to unpack the strategic evolution of SonicWall into a global MSSP powerhouse. With decades of firsth...
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32:10
Sergio Farache - AI, Efficiency & Scale: Partner Enablement at the Next Level
In this episode of Partnerships Unraveled, we sit down with Sergio Farache, Chief Strategy and Technology Officer at TD SYNNEX, to explore how one of the industry’s largest distributors is navigating global complexity, AI disruption, ...
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31:34
Meaghan Moore - Scaling Across Every Route to Market
In this week’s Partnerships Unraveled episode, we sit down with Meaghan Moore, Vice President, Global Partner Marketing at ServiceNow, to explore what it takes to triple revenue from $10B to $30B in just two years. For Meaghan, the formu...
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20:30
Jessica McDowell - Redefining Distribution for the Digital Era
Distribution isn’t what it used to be and that’s a good thing. In this episode, we sit down with Jessica McDowell, VP, North America Marketing and Digital Customer Success at TD SYNNEX, to explore how distribution is transforming into a ...
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18:29
Alan Butler - Building Channel Buy-In from the Inside Out
In this episode of Partnerships Unraveled, we sit down with one of the channel’s most seasoned transformation leaders Alan Butler, VP Global Channels & Alliances at OpenText, to explore what “good” really looks like in channel strate...
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21:22
Ana Carolina Cardoso Guilhen - Channeling Growth Through Specialization
In this episode of Partnerships Unraveled, Ana Carolina “Carol” Cardoso, Global Head of Channel Partner Programs at Schneider Electric, reveals how she led a bold reinvention of Schneider’s global partner strategy.We explore how ...
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24:37
Mary Beth Walker - Scaling AI Adoption Through Partner Enablement
In this episode, we sit down with Mary Beth Walker, VP & Global Head of Partner Experience and Enablement at HP, to explore how one of the world’s largest tech companies is turning curiosity into capability across its channel. Ma...
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20:26
Daniel Danielli - Scaling Growth Through Global Distribution
In this episode of Partnerships Unraveled, we sit down with Daniel Danielli, VP of Global Distribution at CrowdStrike, to explore how distribution can be transformed from a fulfillment engine into a true driver of growth.Daniel s...
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19:26
Anar Desai - Inside the Channel Evolution of Palo Alto Networks
This week on Partnerships Unraveled, we’re joined by Anar Desai, VP of Ecosystems at Palo Alto Networks, a company that’s grown from 5,600 to over 19,000 employees during his tenure. Anar shares a front-row perspective on leading chan...
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26:25
Bryce Grow - Building Channel Depth with SentinelOne
In this episode of Partnerships Unraveled, we dive deep into what it takes to build a channel engine that scales intelligently.
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15:30
Phillip Privett - Inside TD SYNNEX's Al Strategy for the Channel
This week on Partnerships Unraveled, we’re joined by Phillip Privett, a 35-year distribution veteran leading the modern infrastructure strategy at TD SYNNEX. At a time when AI is reshaping every corner of the tech ecosystem, Phillip offe...
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24:05