Unfiltered Fit Life

The Fitness Industry Is Selling You a Feeling Not a Result

Nathalia Melo

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Someone paid $150,000 for Picasso's paint palette. Someone paid $6 million for Kurt Cobain's guitar. Neither of them became the artist.

Sound familiar?

In this episode I am breaking down why the fitness industry profits from making you feel like the right product is standing between you and your goal - and why that belief is costing you results.

In this episode, we cover:

  • why buying fitness products creates a feeling of progress without creating any
  • what Tangibility Bias is and how the wellness industry exploits it
  • why Peloton grew 113% during the pandemic and people still gained weight
  • why a physical product is actually a riskier investment than coaching
  • why no gadget or supplement can make you consistent
  • how a member built her best physique ever with two dumbbells and resistance bands
  • what actually closes the gap between knowing what to do and doing it
  • the one question to ask yourself before you spend another dollar on anything

The fitness industry is selling you the dopamine hit of the purchase. Not the result. This episode is the honest conversation that comes after that realization.

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