From Military Service to Franchising - With Victor Ulibarri Artwork

The Franchise Hot Seat Podcast with Dr. John P. Hayes - Director, Titus Center for Franchising

Internationally recognized speaker, personal business coach and Amazon best-selling franchise author Dr. John Hayes offers an honest look at everything involved in researching, evaluating and purchasing a franchise business. On this podcast, Dr. John P Hayes interviews Franchisors, Franchisees, and has solo episodes giving valuable advice in the Franchise Industry. Since 1979, John Hayes has worked in the franchise community as a consultant, franchisee and franchisor. He’s one of an elite group worldwide that has actually owned and operated franchises, including serving as CEO of a major American franchisor company, and advised franchisors and franchisees. He is the author of several franchise-related books and countless articles that have appeared in media worldwide. Dr. Hayes has served for many years as an advisor to franchisors, franchisees and small business owners internationally. His areas of expertise include management development, marketing, customer service, training and strategic planning. He is the author or co-author of 18 non-fiction books including Franchising: The Inside Story, Start Small, Finish Big, You Can’t Teach A Kid To Ride A Bike At A Seminar, and most recently Buy “Hot” Franchises Without Getting Burned. Keywords: franchise tax board , chick fil a franchise , the franchise guy , best franchise to own , franchise business , buying a franchise , franchise opportunities , opening a franchise , owning a franchise

All Episodes

The Franchise Hot Seat Podcast with Dr. John P. Hayes - Director, Titus Center for Franchising

From Military Service to Franchising - With Victor Ulibarri

March 24, 2025 • Dr. John P Hayes • Season 1 • Episode 52

DESCRIPTION:
In this podcast, John interviews Victor Ulibarri, an Air Force veteran turned franchisee of Ace Handyman Services. Victor shares his journey from military service to entrepreneurship, detailing how a Boots to Business class sparked his interest in franchising. He discusses the challenges and advantages of franchising, particularly for veterans through programs like VetFran. Victor emphasizes the importance of brand recognition, discipline, and the support of a robust business plan. He also highlights his success strategy, from finding the right team to the significance of networking and marketing. Overall, the podcast underscores the synergy between military discipline and franchising success.

- With Victor Ulibarri

TIMESTAMPS:
00:00 Introduction
00:22 Victor's Journey to Franchising
02:51 The Role of VetFran in Victor's Success
05:21 Transitioning from Military to Franchising
09:07 The Importance of Branding in Franchising
12:23 Victor's Experience and Challenges as a Franchisee
18:31 Marketing and Business Development Strategies
30:51 Expanding the Franchise: Albuquerque to Santa Fe
33:01 Future Plans and Conclusion

LINKS:

WEBSITE: http://franchisehotseats.com/
LinkedIn: https://www.linkedin.com/in/drjohnhayes/
Twitter: https://twitter.com/drjohnhayes
YouTube: https://www.youtube.com/c/Howtobuyafranchise
Instagram: https://www.instagram.com/hayesjph/
TikTok: https://www.tiktok.com/@johnphayesfranchise
Pinterest: https://www.pinterest.com/DrJohnHayes/
Facebook: https://www.facebook.com/franchisehotseatpodcast