Boost Your Franchise Success with Effective Messaging Strategies - With Jimi Gibson Artwork

The Franchise Hot Seat Podcast with Dr. John P. Hayes - Director, Titus Center for Franchising

Internationally recognized speaker, personal business coach and Amazon best-selling franchise author Dr. John Hayes offers an honest look at everything involved in researching, evaluating and purchasing a franchise business. On this podcast, Dr. John P Hayes interviews Franchisors, Franchisees, and has solo episodes giving valuable advice in the Franchise Industry. Since 1979, John Hayes has worked in the franchise community as a consultant, franchisee and franchisor. He’s one of an elite group worldwide that has actually owned and operated franchises, including serving as CEO of a major American franchisor company, and advised franchisors and franchisees. He is the author of several franchise-related books and countless articles that have appeared in media worldwide. Dr. Hayes has served for many years as an advisor to franchisors, franchisees and small business owners internationally. His areas of expertise include management development, marketing, customer service, training and strategic planning. He is the author or co-author of 18 non-fiction books including Franchising: The Inside Story, Start Small, Finish Big, You Can’t Teach A Kid To Ride A Bike At A Seminar, and most recently Buy “Hot” Franchises Without Getting Burned. Keywords: franchise tax board , chick fil a franchise , the franchise guy , best franchise to own , franchise business , buying a franchise , franchise opportunities , opening a franchise , owning a franchise

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The Franchise Hot Seat Podcast with Dr. John P. Hayes - Director, Titus Center for Franchising

Boost Your Franchise Success with Effective Messaging Strategies - With Jimi Gibson

April 14, 2025 • Dr. John P Hayes • Season 1 • Episode 55

DESCRIPTION:
John Hayes interviews Jimi Gibson on effective messaging strategies for franchisees and franchisors. Gibson highlights the power of storytelling, curiosity, and emotional engagement in capturing audience attention and enhancing communication. He uses a magic trick to demonstrate the release of trust, curiosity, and satisfaction chemicals in the brain, drawing parallels to how marketing messages should work. The conversation also covers the significance of targeted advertising, especially on social media, and ways to make content engaging and visible. Gibson suggests using specific, human-centered stories and clear, curiosity-driven messaging. He underscores the importance of aligning content with audience needs and the advantages of direct communication via email or text. Gibson also provides resources for further learning on effective messaging.

- With Jimi Gibson.

TIMESTAMPS:
00:00 Intro
00:39 The Magic of Capturing Attention
04:57 Creating Emotional Connections
07:38 Effective Social Media Strategies
12:38 Understanding Audience Behavior
21:42 Advanced Targeting Techniques
24:52 Final Thoughts

LINKS:

WEBSITE: http://franchisehotseats.com/
LinkedIn: https://www.linkedin.com/in/drjohnhayes/
Twitter: https://twitter.com/drjohnhayes
YouTube: https://www.youtube.com/c/Howtobuyafranchise
Instagram: https://www.instagram.com/hayesjph/
TikTok: https://www.tiktok.com/@johnphayesfranchise
Pinterest: https://www.pinterest.com/DrJohnHayes/
Facebook: https://www.facebook.com/franchisehotseatpodcast