Creating Effective Marketing Strategies - With Jack Monson Artwork

The Franchise Hot Seat Podcast with Dr. John P. Hayes - Director, Titus Center for Franchising

Internationally recognized speaker, personal business coach and Amazon best-selling franchise author Dr. John Hayes offers an honest look at everything involved in researching, evaluating and purchasing a franchise business. On this podcast, Dr. John P Hayes interviews Franchisors, Franchisees, and has solo episodes giving valuable advice in the Franchise Industry. Since 1979, John Hayes has worked in the franchise community as a consultant, franchisee and franchisor. He’s one of an elite group worldwide that has actually owned and operated franchises, including serving as CEO of a major American franchisor company, and advised franchisors and franchisees. He is the author of several franchise-related books and countless articles that have appeared in media worldwide. Dr. Hayes has served for many years as an advisor to franchisors, franchisees and small business owners internationally. His areas of expertise include management development, marketing, customer service, training and strategic planning. He is the author or co-author of 18 non-fiction books including Franchising: The Inside Story, Start Small, Finish Big, You Can’t Teach A Kid To Ride A Bike At A Seminar, and most recently Buy “Hot” Franchises Without Getting Burned. Keywords: franchise tax board , chick fil a franchise , the franchise guy , best franchise to own , franchise business , buying a franchise , franchise opportunities , opening a franchise , owning a franchise

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The Franchise Hot Seat Podcast with Dr. John P. Hayes - Director, Titus Center for Franchising

Creating Effective Marketing Strategies - With Jack Monson

August 25, 2025 • Dr. John P Hayes • Season 1 • Episode 66

DESCRIPTION:

John Hayes, host of the Franchise Hot Seat Podcast, interviews Jack Monson, Chief

Growth Officer at Thunder Lee Marketing and host of the Social Geek podcast. They

delve into Monson's marketing and client acquisition roles, his franchising journey,

and the significance of fostering enduring relationships in the franchise sector. The

discussion encompasses effective marketing tactics, the use of social media

platforms like LinkedIn, and the importance of content creation for franchise growth.

Monson provides insights into the difficulties of generating and nurturing franchise

leads, and the necessity of maintaining consistency in digital marketing initiatives.

He later underscores the value of training franchise sales teams, acknowledging the

contributions of the Titus Center. The episode concludes with conversations about

the Social Geek podcast and the importance of tenacity in content creation.

- With Jack Monson.

TIMESTAMPS:

00:00 Intro

00:22 What does a CGO do?

01:07 Why relationships matter in franchising?

03:03 How did you discover franchising?

08:30 How has franchise marketing evolved?

12:02 Attracting next-gen franchisees how?

17:18 Best social media for franchising?

22:35 Most inspiring franchise success story?

26:14 Biggest franchise sales challenges?

40:46 LinkedIn lead generation tips?

LINKS:

WEBSITE: http://franchisehotseats.com/

LinkedIn: https://www.linkedin.com/in/drjohnhayes/

Twitter: https://twitter.com/drjohnhayes

YouTube: https://www.youtube.com/c/Howtobuyafranchise

Instagram: https://www.instagram.com/hayesjph/

TikTok: https://www.tiktok.com/@johnphayesfranchise

Pinterest: https://www.pinterest.com/DrJohnHayes/

Facebook: https://www.facebook.com/franchisehotseatpodcast