The Franchise Hot Seat Podcast with Dr. John P. Hayes - Director, Titus Center for Franchising
The Franchise Hot Seat Podcast with Dr. John P. Hayes - Director, Titus Center for Franchising
How Lime Fresh Is Making a Comeback | Dr. John P. Hayes - With Patrick Fore:
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Dr. John interviews Patrick Foor, CEO/CMO of Lime Fresh, about his journey from being a dishwasher to a restaurant executive. Foor discusses his experience building Tijuana Flats and his current role at Lime Fresh, a brand bought by Everfresh from Ruby Tuesday. The conversation covers the lack of education in franchising, the importance of treating franchisees as partners who bear risks, and crucial considerations in food franchising. These include the economics of inline versus freestanding establishments, costs of drive-thrus, labor, technology, hospitality, and different times of the day for business operations. Foor explains the closure of a Lime Fresh outlet in West Palm Beach was due to limited parking and operator fatigue, not competition. He also talks about the brand's resurgence through "Lime Fresh 2.0", which features Miami-inspired vibes, updated menus and technology, a full bar, and recent awards. Foor shares his strategy to expand to 50-100 units in five years, focusing first on Florida and then Southeastern states. He emphasizes the importance of franchisor support, rejecting unsuitable partnerships, and the potential use of personality assessments like DISC.
- With Patrick Foor.
TIMESTAMPS:
00:55 The Dishwasher Who Became CEO.
03:05 The 3-Line Job Description That Built A Career.
04:10 Why Most Americans Know Nothing About Franchising.
05:40 Why Franchising Needs 100x More Education.
07:40 Why South Florida Is A Franchise Powerhouse.
08:30 The $100 Meal Problem Lime Fresh Solved.
09:45 The Lime Fresh 2.0 Makeover.
12:30 The Common Site Selection Mistake Franchisees Make.
14:30 Why Ruby Tuesday Couldn't Make Lime Fresh Work.
18:50 The 50-Store Growth Target.
23:00 The Tightrope Of Choosing Between Small And Big Brands.
38:50 The Personality Trait That Predicts Franchise Success.
LINKS:
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