Instagram has changed a lot since I first shared The Local Instagram Formula in 2022 — and so have the strategies I teach.After working with hundreds of business owners, auditing accounts across every industry, and answering thousands o...

If you’ve ever wondered whether you should be using an Instagram Business account or a Creator account — this quick episode will give you the clarity you need!This is a question I recently answered inside The Localpreneur Acad...

This episode is a reminder that how you think about getting clients changes everything. If you’ve been waiting for local people to find you, posting inconsistently, or doing a lot of busy behind-the-scenes work without real results… th...

Today’s guest, Jordon Egelston, is a former nurse and mom of two who now runs a fully booked social media management business serving rural small businesses in Upstate New York.In this episode, we talk about what’s really worki...

Overthinking is one of the biggest reasons local business owners never get their content out to their followers.In this episode, we’re talking about different ways overthinking shows up in your content creation process -- and wh...