Are hashtags still relevant on Instagram in 2026… or are they basically pointless now? There’s a lot of confusion around hashtags right now, especially with so many people saying different things. In this episode, Leslie breaks down what hashta...

Are you waiting for something outside of you to finally make you feel more confident, more legit or more established in your city?In this episode, Leslie breaks down one of the sneaky thoughts that can keep local business owners playing ...

In this special 150th episode of the Grow Your Local Business Podcast, I’m doing something different.I originally planned to record an Ask Me Anything episode, but after seeing how many of your questions were really about me...

Do you struggle with taking photos or video for social media while you're working with clients? Do you forget to take photos or videos of your finished results or final product? Do you feel like you don't have anything to post on socia...

Erica started High Five Ceramics just over a year ago and in her first year in business, she went from “brand new” to booked out fast. She hit her revenue goal, booked 560 appointments and was highly visible in her community thr...

In this shortie episode, Leslie shares the one metric she obsesses over more than anything else: sales. Yes, views, reach, followers, email stats, inquiries, consults, website traffic -- those metrics matter… but only because they’re

What if the thing that’s keeping you from becoming the local go-to in your city isn’t your visibility or marketing strategy… but the belief that you need to feel confident first?In this episode, we’re talking about the di...

Today we’re talking about creating certainty to buy because every customer needs a certain level of confidence before they say yes. They need to believe you can deliver, believe the result is possible for them and beli...

I’m sitting down with my student Tyler Blankenship, a home technology contractor in Durham, North Carolina. Six months ago when he joined The Localpreneur Academy, his business felt like a rollercoaster. Some weeks he’d get calls… some w...

I genuinely think it’s going to get easier and easier to stand out as the local go-to in your city... even if your industry feels saturated.And it’s not because you found the perfect viral hook or used the trend of the week.

“If you’re not embarrassed by who you were 12 months ago, you didn’t learn enough.” In this episode, Leslie shows you why that cringe is proof you’re growing and how to use it to make the next 12 months your biggest growth year yet.<...

Social media is always changing and 2026 is going to be a pivotal year for local business owners who want to stand out, get found and get hired... and Leslie predicts it will be EASIER than ever.She's breaking down her top social media p...

There’s been a lot of buzz about Instagram Trial Reels lately. Creators are calling them “the new cheat code,” “the best feature Instagram has ever released” and “the fastest way to reach new people.”But… do they actually work for loc...

After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales.In this episode, you'll learn how “zooming out” in your marke...

If you’ve ever had those days (or weeks) where you just can’t seem to find your motivation — this episode is for you.In this coaching-style conversation, I share a real moment with one of my students inside The Localpreneur Academy®....

Have you ever stopped yourself from posting, networking or asking for support… all because of your competitors?I see this all the time with local business owners. Instead of making decisions based on their best clients, they make decisio...

You can get fully booked in a year or less. I see my clients do it all the time. Some even in just a few months.But most local business owners never make it there. Not because they aren’t talented or hardworking… but because they’re stuc...

When you’re just starting your business, one of the biggest challenges is figuring out how to market yourself without client work, testimonials, or a portfolio to share. Most business owners get stuck thinking they have nothing to post or say, ...

So many local business owners get stuck behind the scenes waiting until everything looks perfect and “ready” before they start putting themselves out there. The problem is that waiting costs you time, energy and clients.In this episode, ...

In this Most Valuable Podcast episode, we’re exploring the lifetime return on investments you make in your business.And not just money investments but also time and energy investments.How will your actions and commitments pay of...

Unfortunately, most Instagram growth advice out there is designed for influencers and online businesses — not local service providers.That’s why so many local business owners waste so much time posting Reels, chasing views and trying eve...

Do you ever feel like marketing or "create social media post" just keeps getting added to the bottom of your to-do list? You want to be consistent, you know it’s important, but between working with clients, working in your business and...

In the re-release of this MVP (Most Valuable Podcast) episode, I'm teaching a tool called "The Minimum Baseline" to help you create more consistency in your local marketing and business.This coaching tool is a game change...

In this episode, you’ll see why captions are one of the most powerful tools you have for turning local followers into paying clients and how to make yours work harder for you.Captions aren’t filler or an after thought. They’re how you ge...

In this episode, I’m walking you through what fully booked local marketing actually looks like and how to start showing up that way now, before the results are even here.This isn’t about faking it. It’s about shifting into the e...