Today we’re talking about creating certainty to buy because every customer needs a certain level of confidence before they say yes. They need to believe you can deliver, believe the result is possible for them and beli...

I’m sitting down with my student Tyler Blankenship, a home technology contractor in Durham, North Carolina. Six months ago when he joined The Localpreneur Academy, his business felt like a rollercoaster. Some weeks he’d get calls… some w...

I genuinely think it’s going to get easier and easier to stand out as the local go-to in your city... even if your industry feels saturated.And it’s not because you found the perfect viral hook or used the trend of the week.

“If you’re not embarrassed by who you were 12 months ago, you didn’t learn enough.” In this episode, Leslie shows you why that cringe is proof you’re growing and how to use it to make the next 12 months your biggest growth year yet.<...

Social media is always changing and 2026 is going to be a pivotal year for local business owners who want to stand out, get found and get hired... and Leslie predicts it will be EASIER than ever.She's breaking down her top social media p...

There’s been a lot of buzz about Instagram Trial Reels lately. Creators are calling them “the new cheat code,” “the best feature Instagram has ever released” and “the fastest way to reach new people.”But… do they actually work for loc...

After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales.In this episode, you'll learn how “zooming out” in your marke...

If you’ve ever had those days (or weeks) where you just can’t seem to find your motivation — this episode is for you.In this coaching-style conversation, I share a real moment with one of my students inside The Localpreneur Academy®....

Have you ever stopped yourself from posting, networking or asking for support… all because of your competitors?I see this all the time with local business owners. Instead of making decisions based on their best clients, they make decisio...

You can get fully booked in a year or less. I see my clients do it all the time. Some even in just a few months.But most local business owners never make it there. Not because they aren’t talented or hardworking… but because they’re stuc...

When you’re just starting your business, one of the biggest challenges is figuring out how to market yourself without client work, testimonials, or a portfolio to share. Most business owners get stuck thinking they have nothing to post or say, ...

So many local business owners get stuck behind the scenes waiting until everything looks perfect and “ready” before they start putting themselves out there. The problem is that waiting costs you time, energy and clients.In this episode, ...

In this Most Valuable Podcast episode, we’re exploring the lifetime return on investments you make in your business.And not just money investments but also time and energy investments.How will your actions and commitments pay of...

Unfortunately, most Instagram growth advice out there is designed for influencers and online businesses — not local service providers.That’s why so many local business owners waste so much time posting Reels, chasing views and trying eve...

Do you ever feel like marketing or "create social media post" just keeps getting added to the bottom of your to-do list? You want to be consistent, you know it’s important, but between working with clients, working in your business and...

In the re-release of this MVP (Most Valuable Podcast) episode, I'm teaching a tool called "The Minimum Baseline" to help you create more consistency in your local marketing and business.This coaching tool is a game change...

In this episode, you’ll see why captions are one of the most powerful tools you have for turning local followers into paying clients and how to make yours work harder for you.Captions aren’t filler or an after thought. They’re how you ge...

In this episode, I’m walking you through what fully booked local marketing actually looks like and how to start showing up that way now, before the results are even here.This isn’t about faking it. It’s about shifting into the e...

When you’re learning something new in your local business like marketing on social media, selling, creating content, or pitching yourself, it’s easy to feel frustrated and want to quit when the results don’t come fast enough.This episode...

There's a new Instagram update that allows Google and other search engines to index all your content, including posts, reels and videos.In this quick episode, I’m breaking down what Meta’s new update means for your local business — and ...

In this episode, we’re talking about troubleshooting and problem-solving in your business and getting crystal clear on whether the reason you’re not getting results is because of a knowledge gap or an execution gap.Tune into this epis...

In this Most Valuable Podcast episode re-release, I’m sharing best practices on how to show up in local facebook groups as a business owner to promote your business, offer value and be of service in your community.Tune into this episo...

When the people closest to you don’t understand your business or believe in what you’re building, it can slowly chip away at your own belief — making you second-guess your decisions, stay small, or lower your goals...Whether it’s your pa...

Most local business owners spend a lot of time thinking about how people don’t want to pay them — and it’s hurting their energy, marketing and sales.But what if you flipped the script?What if you started believing you’re ...

Instagram has changed a lot since I first shared The Local Instagram Formula in 2022 — and so have the strategies I teach.After working with hundreds of business owners, auditing accounts across every industry, and answering thousands o...