When you’re learning something new in your local business like marketing on social media, selling, creating content, or pitching yourself, it’s easy to feel frustrated and want to quit when the results don’t come fast enough.This episode...

There's a new Instagram update that allows Google and other search engines to index all your content, including posts, reels and videos.In this quick episode, I’m breaking down what Meta’s new update means for your local business — and ...

In this episode, we’re talking about troubleshooting and problem-solving in your business and getting crystal clear on whether the reason you’re not getting results is because of a knowledge gap or an execution gap.Tune into this epis...

In this Most Valuable Podcast episode re-release, I’m sharing best practices on how to show up in local facebook groups as a business owner to promote your business, offer value and be of service in your community.Tune into this episo...

When the people closest to you don’t understand your business or believe in what you’re building, it can slowly chip away at your own belief — making you second-guess your decisions, stay small, or lower your goals...Whether it’s your pa...

Most local business owners spend a lot of time thinking about how people don’t want to pay them — and it’s hurting their energy, marketing and sales.But what if you flipped the script?What if you started believing you’re ...

Instagram has changed a lot since I first shared The Local Instagram Formula in 2022 — and so have the strategies I teach.After working with hundreds of business owners, auditing accounts across every industry, and answering thousands o...

If you’ve ever wondered whether you should be using an Instagram Business account or a Creator account — this quick episode will give you the clarity you need!This is a question I recently answered inside The Localpreneur Acad...

This episode is a reminder that how you think about getting clients changes everything. If you’ve been waiting for local people to find you, posting inconsistently, or doing a lot of busy behind-the-scenes work without real results… th...

Today’s guest, Jordon Egelston, is a former nurse and mom of two who now runs a fully booked social media management business serving rural small businesses in Upstate New York.In this episode, we talk about what’s really worki...

Overthinking is one of the biggest reasons local business owners never get their content out to their followers.In this episode, we’re talking about different ways overthinking shows up in your content creation process -- and wh...

The real problem with having too many offers? It slows down your local sales.In today’s episode, I’m walking you through SIX different ways this shows up for local business owners — from confusing your audience to filling your calendar w...

If you've ever felt confused by the word "offers" or wondered how to "make offers" in your business -- this episode will clear it up!I'm breaking down what an offer actually is for local business owners because...

Dive into the re-airing of this Most Valuable Podcast episode (originally episode 90) where I'm sharing How To Create a Follow-Up Process for potential clients.Do you ever stress out about how to follow up with leads?Maybe they'v...

When you do something new in your city — offering something no one else is offering, or doing it in a totally unique way — it can feel exciting and straight-up scary.Your brain might start to second-guess: “Will...

If you run a business that can work with people all over, but you're struggling to get clients, this episode is for you!Just because you can serve people anywhere, it doesn't mean it's the best place to START.In today's e...

📍 “People in my city won’t pay for this.” 📍 “No one here values what I do.” 📍 “Everyone just wants to DIY instead of hiring me.”If you’ve ever had thoughts like these, you might be stuck in Local Clientele...

If marketing feels hard because you have a limited budget for ads or promotions, or you’re constantly stressed about the cost of growing your business — this episode is for you.The good news? There are so many ways to market yo...

If you’ve ever struggled with selling, marketing your business locally, or building a loyal customer base — this episode is for you! Today, I’m talking with Aurora Schunk, a local farmer in Western New York and member of Th...

What if the biggest breakthrough in your business wasn’t found in another to-do list or in your next social media post — but in stepping away and creating space to think, plan, and problem-solve?In this episode, I’m pulling back the curt...

Dive into the re-airing of this Most Valuable Podcast episode (originally episode 73) where I'm sharing how to think about the downtimes slow seasons that we all experience in business -- and how to show up when you're expecting them or going t...

In this episode we're walking through the dos and don'ts of niching to help you avoid common mistakes, reduce the stress around choosing a niche and make a confident decision.Tune into this episode to learn:The...

I'm sitting down with my student Qianlei Li, a second-generation Traditional Chinese Medicine expert and acupuncturist, who's sharing how she grew her local practice from opening to fully booked with a waitlist in less than 6 months -- then how...

In this episode, you'll learn a transformative exercise to help you visualize your path to becoming the local go-to person in your industry. You'll learn the importance of embodying your future self now—even before the results show up—...

In this episode, I'm interviewing 3 students from The Localpreneur Academy. They're sharing how they've best utilized the program to grow their local businesses -- even within their life as moms, expecting moms, spouses, full-time empl...