Grow Your Local Business
Episodes
157 episodes
The best time to host local events, classes and workshops
This week’s episode is a little different. I’m sharing a short coaching clip from inside The Localpreneur Academy, where one of my students asked a question so many local business owners have:When is the best time to host a local eve...
MVP: Choosing Your Local Niche: The Dos and Don'ts Every Small Business Owner Needs To Know
In this Most Valuable Podcast episode, we're walking through the dos and don'ts of niching to help you avoid common mistakes, reduce the stress around choosing a niche and make a confident decision.Tune into this episode to le...
From Assistant Principal to Home Organizer: How Leslie Cuti Built Her Business and Created Fully Booked Months After 25 Years in Education
If you’ve ever had the thought that it’s too late to start a business… or that because you’ve already dedicated so much of your life to a different career, it would be really hard to start over, build something entirely new and become that loca...
Why You’re Afraid to Be the Fully Booked Local Go-To
So many local business owners say they want to be fully booked, more known in their city, and have more demand for what they do… but then their brain immediately jumps to everything that could feel hard about that.More clients. More visi...
What to Do When There’s Interest But No Sales Yet
Do you have inquiries, interest, and people telling you they love what you’re doing… but it’s not turning into sales yet?Do you feel like something is just “off” and you need to change something to get people to buy? Maybe you’re thinkin...
MVP: How Too Many Offers Are Slowing Down Your Local Sales
In this Most Valuable Podcast episode, I'm re-sharing how having too many offers in your local business is slowing down your sales.I’m walking you through SIX different ways this shows up for local business owners — from confusing your a...
The Local Marketing Shifts That Built Demand for Her Flower Farm with Brooke Palmer
In this episode, I’m sitting down with Brooke Palmer of Jenny Creek Flowers — a former teacher turned flower farmer in Ithaca, New York — to talk about how she built local demand.Tune into this episode to learn:How Bro...
What’s the Deal with Instagram Hashtags in 2026?
Are hashtags still relevant on Instagram in 2026… or are they basically pointless now? There’s a lot of confusion around hashtags right now, especially with so many people saying different things. In this episode, Leslie breaks down what hashta...
Why You're Waiting To Feel Established
Are you waiting for something outside of you to finally make you feel more confident, more legit or more established in your city?In this episode, Leslie breaks down one of the sneaky thoughts that can keep local business owners playing ...
My Story: How I Became A Local Marketing Coach
In this special 150th episode of the Grow Your Local Business Podcast, I’m doing something different.I originally planned to record an Ask Me Anything episode, but after seeing how many of your questions were really about me...
MVP: Getting Content With Your Clients
Do you struggle with taking photos or video for social media while you're working with clients? Do you forget to take photos or videos of your finished results or final product? Do you feel like you don't have anything to post on socia...
560 Appointments in One Year: The Pop-Up Strategy That Built Local Demand with Erica Huckaby
Erica started High Five Ceramics just over a year ago and in her first year in business, she went from “brand new” to booked out fast. She hit her revenue goal, booked 560 appointments and was highly visible in her community thr...
The one metric I obsess over
In this shortie episode, Leslie shares the one metric she obsesses over more than anything else: sales. Yes, views, reach, followers, email stats, inquiries, consults, website traffic -- those metrics matter… but only because they’re
The Self-Confidence Required to Become the Local Go-To
What if the thing that’s keeping you from becoming the local go-to in your city isn’t your visibility or marketing strategy… but the belief that you need to feel confident first?In this episode, we’re talking about the di...
Creating Certainty To Buy
Today we’re talking about creating certainty to buy because every customer needs a certain level of confidence before they say yes. They need to believe you can deliver, believe the result is possible for them and beli...
The Power of Constraint: Why Less Marketing Works Better with Tyler Blankenship
I’m sitting down with my student Tyler Blankenship, a home technology contractor in Durham, North Carolina. Six months ago when he joined The Localpreneur Academy, his business felt like a rollercoaster. Some weeks he’d get calls… some w...
Creating Original Content + Seeing Yourself As The Local Expert
I genuinely think it’s going to get easier and easier to stand out as the local go-to in your city... even if your industry feels saturated.And it’s not because you found the perfect viral hook or used the trend of the week.
2 Things That Will Guarantee You Grow Faster
“If you’re not embarrassed by who you were 12 months ago, you didn’t learn enough.” In this episode, Leslie shows you why that cringe is proof you’re growing and how to use it to make the next 12 months your biggest growth year yet.<...
2026 Social Media Predictions And What They Mean For Your Local Business
Social media is always changing and 2026 is going to be a pivotal year for local business owners who want to stand out, get found and get hired... and Leslie predicts it will be EASIER than ever.She's breaking down her top social media p...
How To Get More Local Followers With Instagram Trial Reels
There’s been a lot of buzz about Instagram Trial Reels lately. Creators are calling them “the new cheat code,” “the best feature Instagram has ever released” and “the fastest way to reach new people.”But… do they actually work for loc...
The Power of Zooming Out In Your Marketing
After auditing hundreds of local Instagram accounts, Leslie discovered a simple buyer psychology principle that changes everything: comfort and familiarity create sales.In this episode, you'll learn how “zooming out” in your marke...
Working In Your Business When You're Not Motivated
If you’ve ever had those days (or weeks) where you just can’t seem to find your motivation — this episode is for you.In this coaching-style conversation, I share a real moment with one of my students inside The Localpreneur Academy®....
Competitor-Based Decisions
Have you ever stopped yourself from posting, networking or asking for support… all because of your competitors?I see this all the time with local business owners. Instead of making decisions based on their best clients, they make decisio...
Are You Stuck in This Cycle That Keeps You Unbooked?
You can get fully booked in a year or less. I see my clients do it all the time. Some even in just a few months.But most local business owners never make it there. Not because they aren’t talented or hardworking… but because they’re stuc...
How To Market Your Business Before You Have Clients
When you’re just starting your business, one of the biggest challenges is figuring out how to market yourself without client work, testimonials, or a portfolio to share. Most business owners get stuck thinking they have nothing to post or say, ...