Grow Your Local Business

The Local Instagram Formula 2.0

Leslie Presnall Episode 121

Instagram has changed a lot since I first shared The Local Instagram Formula in 2022 — and so have the strategies I teach.

After working with hundreds of business owners, auditing accounts across every industry, and answering thousands of Instagram questions… I’ve refined this formula and turned it into something even more effective.

In this episode, I’m walking you through the foundational 5-part Local Instagram Formula every local business owner needs to implement now — because when your profile is missing these key pieces, you’re losing clients who are literally searching for someone like you or they aren't hiring you because they don't know you're the perfect local fit for them.

In this episode, you’ll learn:

  • A fresh breakdown of the 5-part Local Instagram Formula and why these five pieces still matter now more than ever
  • The most common mistakes that cause local clients to scroll away
  • How to spot the gaps on your profile that are costing you leads

Mentioned in this episode:


If you’re ready to grow your local business and bring in a steady stream of clients, you need to check out The Localpreneur Academy. Click here to join me inside.

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