As Told by Zink
As Told By Zink takes you inside the world of influencer marketing with Samantha Zink, Founder & CEO of Zink Talent, one of the pioneering talent management agencies to enter the influencer marketing space nearly a decade ago.
With a front-row seat to the evolution of the creator economy, Samantha sits down with influencers, founders, celebrities, and industry leaders to uncover what really goes into building influence, growing a personal brand, landing brand partnerships, and creating a successful career in today’s digital landscape.
From behind-the-scenes industry insights and what brands really look for when casting talent to entrepreneurship, wellness, spirituality, and the realities of life in the public eye, Samantha brings candid conversations and an insider’s perspective to the people and trends shaping the creator economy.
As Told By Zink is where influence meets the stories, strategies, and people behind it.
Episodes
207 episodes
++ episode 207: how to balance Harvard, content creation & going viral feat Jenny Ng
This week I sat down with Harvard student and content creator Jenny Ng to talk about balancing college life with building a career online.Jenny shares how she grew her platform through relatable college, food, lifestyle, and study conten...
++ episode 206: the secrets to landing brand deals feat Morgan Lee
Ever wonder what brands and agencies are actually looking for from creators? This week I’m joined by Morgan Lee who has 8+ years in influencer marketing to break down the influencer industry from the brand and agency perspective. We ch...
++ episode 205: how to actually make it as a beauty creator, preparing for holiday and tips on how to get started in the space feat Kilee Kearns
This episode is PACKED with everything you need to know to break into the beauty creator space -or take your career to the next level.Kilee and I chat all things becoming a successful beauty creator: how to stand out, make money, avoid b...
++ episode 204: why I launched a creator growth program and who it’s for
I saw another gap in the market: creators who have strong, high-quality content but have no idea how to monetize, attract brand deals, pitch themselves or set their rates.So, I launched a new division within Zink Volt where I personally ...
++ episode 203: expanding across the beauty niche, behind the scenes of being a content creator and how you know you're ready for management feat Haley Konopka
Haley Konopka started creating content in college during the pandemic, sharing what she loved and eventually finding her niche in beauty and skincare. After opening up about her struggles with acne, she quickly built a loyal community of people...
++ episode 202: monetizing socials in college and why college creators arent doing socials full time post grad feat Camryn Faulkner
I sat down with Camryn Faulkner, University of Alabama student and content creator, to chat about what it’s really like building a platform while still in school. We get into starting social media in high school, navigating sorority life, balan...
++ episode 201: how manifestation, meditation and prayer changed my life and why I am coming back to them
I manifested my company back in 2017/2018, and it was a wild experience watching something I had envisioned actually come to life. It showed me how powerful our thoughts and intentions can be when they're paired with a lot of hard work.B...
++ episode 200: a chat with the ALDO team: how to land a brand partnership, build a full scale campaign, and break into influencer marketing
I know you all would love to work with ALDO on their next campaign, so I sat down with Amanda Amar, VP of Global Brand Strategy, PR + Social Media, and Ellen Molina, Influencer Campaign Lead, to get the inside scoop.We dive into their ro...
++ episode 199: how meditation creates clarity & why divine timing is always working feat Aditi Shah of Peloton
What if the opportunities meant for you are already on their way?In this episode, I sit down with Peloton instructor Aditi Shah to talk about the unexpected path that led her to launch Peloton's yoga and meditation programming in ...
++ episode 198: what talent managers wish influencers understood
Everyone wants a talent manager, but the truth is not every creator is ready for one.In this solo episode, I'm pulling back the curtain on one of the biggest misconceptions in the influencer industry. From missed deadlines and ignoring c...
++ episode 197: launching a beauty beverage brand, building a career that evolves, and turning your skills into opportunities feat Pretty Tasty Tea's founder Scarlett Leung
Scarlett Leung [Founder of Pretty Tasty Tea] was given the opportunity to launch a beverage brand and turned it into something personally connected by honoring her grandmother, who always reminds her of the importance of collagen. The result is...
++ episode 196: building a probiotic yogurt brand through social media and street marketing feat Kiki Couchman, co founder of Sourmilk
We love a Gen Z female founder, especially in the food space. Kiki Couchman is definitely one to watch. After co founding Sourmilk, a probiotic yogurt brand, with her best friend, she helped turn it into a standout business through creative sel...
++ episode 195: how influencers can get on brands' radar and landing a job in influencer marketing feat Lindsey Hyams [Wellbel Influencer Marketing]
Lindsey Hyams, who leads influencer marketing at Wellbel, joins the podcast to share what brands are really looking for from creators. We dive into how influencers can build long term brand partnerships, make the most of platforms like ShopMy, ...
++ episode 194: how to build a six figure business as a micro lifestyle creator feat Samantha Miller
Samantha Miller joined Zink Talent just a year and a half ago and has quickly built an incredible career as a micro lifestyle creator over the past 5 years, earning six figures in just the first two quarters of this year. In this episode, she s...
++ episode 193: a move to europe, a content journey, and the search for your hustle feat Amanda Rollins
Amanda made a spontaneous move from Boston to Paris and never looked back. Her journey is proof that when you truly want something, you'll find a way to make it happen. Along the way, she unexpectedly fell into content creation and built a care...
++ episode 192: how to go full time on social media and build a brand feat Ginger Rose Smith
Ginger Rose shares her inspiring story of starting out in influencer marketing, deciding to give social media a shot herself, and ultimately betting on herself by taking it on full time and signing with management. Soon after, she launched her ...
++ episode 191: summer glow up in 30 days step by step
Can you really glow up in 30 days? I put it to the test. In this episode, I'm sharing every product, treatment, appointment, and habit that made a noticeable difference. These are my tried and true favorites, the things that actually worked and...
++ episode 190: the secret to brand trips, dream brand deals & TikTok shop success feat Kelsey Martinez
In this episode, I sit down with creator Kelsey Martinez to talk about what it really takes to land top brand trips, build relationships with your dream brands, and create long term success as a content creator. Kelsey shares her experience nav...
++ episode 189: making six figures as a micro influencer feat beauty creator Victoria Engasser
Victoria Engasser was one of the very first creators to sign with Friends of Zink. Less than a month after working with her within the non exclusive division, we signed her exclusively. While her audience was still considered micro, we saw some...
++ episode 188: on writing, healing, and finding your purpose: a conversation with Karin Hadadan
I came across Karin Hadadan on social media and was immediately drawn to everything she's building. She's a three-time published author, has gone through her own spiritual awakening, and has turned her healing journey into a platform that helps...
++ episode 187: 1x1 with Almost 30's Krista Williams!
This episode was such a full circle moment for me. Back in 2017, when I first started my spiritual and “girl boss” journey, I discovered Krista’s podcast Almost 30 and instantly became obsessed. This was before spirituality became mainstream an...
++ episode 186: behind the feed: a conversation with Rudi Berry!
From content creation to personal growth, Rudi Berry opens up about life behind the camera and the realities of being an influencer today. Tune in for an honest conversation about creativity, challenges, community, and the future of digital inf...
++ episode 185: leveling up as a creator: deep dive on growth, strategy, and valuable insights feat Kiara Kacvinsky
I started following Kiara Kacvinsky last year and have been loving her content ever since. She is one of those creators you never get tired of, sharing a mix of her life and the things she genuinely loves. As her platform began to grow, she sig...
++ episode 184: the truth about influencer management: q and a
There’s a lot of speculation around influencer management, and creators have plenty of questions. In this episode, I’m answering the ones you sent in!
++ episode 183: the playbook for getting invited to brand trips and coachella
In light of Bieberchella and all the brands bringing creators to the festival, I wanted to share tips and tricks on how creators can position themselves to get invited to brand trips. The key word here is relationships and why building them rea...