![++ episode 134: from 2012 nyc pr hustle to today’s influencer game — breaking in, building cred, and getting noticed feat Marie Cravens [bpcm influencer director] Artwork](https://www.buzzsprout.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBCQTBCdmdNPSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--f9c3143fe9ca93bc75d32b635d361ba616af9d8b/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaDdDVG9MWm05eWJXRjBPZ2hxY0djNkUzSmxjMmw2WlY5MGIxOW1hV3hzV3docEFsZ0NhUUpZQW5zR09nbGpjbTl3T2d0alpXNTBjbVU2Q25OaGRtVnlld1k2REhGMVlXeHBkSGxwUVRvUVkyOXNiM1Z5YzNCaFkyVkpJZ2x6Y21kaUJqb0dSVlE9IiwiZXhwIjpudWxsLCJwdXIiOiJ2YXJpYXRpb24ifX0=--1924d851274c06c8fa0acdfeffb43489fc4a7fcc/1.jpg)
As Told by Zink
Samantha Zink is the visionary Talent Management Agency Founder and CEO behind Zink Talent. Follow along on her journey to finding her soul purpose.
From having an epiphany on the subway in NYC leading her to pack up her 9 to 5 in Fashion PR, taking a leap of faith to start her own business, and everything in between.
Samantha spills the truth about the not-so-glamorous life of PR in NYC, how she started her business and grew it to a globally known agency, her spiritual journey, the power of manifesting, and so much more.
As Told by Zink will feature Samantha’s network of influencers, celebrity personalities, and thought leaders [in health, wellness, spirituality, business, finance, and dating]. With a passion for empowering influencers and a trailblazing spirit, Samantha Zink continues to shape the influencer marketing landscape and inspire others through her transparent and transformative storytelling.
As Told by Zink
++ episode 134: from 2012 nyc pr hustle to today’s influencer game — breaking in, building cred, and getting noticed feat Marie Cravens [bpcm influencer director]
I sat down with Marie Cravens, Director, Beauty Influencer Relations at BPCM, and quickly discovered we both started our careers in NYC back in 2012. We reminisced about the early PR days, the energy of the city, and how the rise of influencers completely shifted our paths. This episode dives into how influencer marketing has evolved, how to break into the industry today, what BPCM looks for when casting creators, and where the space is headed. It’s part nostalgic trip, part career guide — and all good vibes. Let’s talk past lives, career pivots, and all things influencer.
Marie Cravens // IG