As Told by Zink

++ episode 196: building a probiotic yogurt brand through social media and street marketing feat Kiki Couchman, co founder of Sourmilk

Samantha Zink Episode 196

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0:00 | 42:03

We love a Gen Z female founder, especially in the food space. Kiki Couchman is definitely one to watch. After co founding Sourmilk, a probiotic yogurt brand, with her best friend, she helped turn it into a standout business through creative self marketing, social media, and grassroots street activations. In this episode, we dive into how they built the brand from the ground up, the marketing strategies that fueled their growth, and what it really takes to launch a successful consumer product today. If you're interested in entrepreneurship, branding, or building a business from scratch, this episode is packed with inspiration and actionable insights.


Sourmilk // IG

Kiki Couchman // IG