Cultivated By Caryn
The Cultivated by Caryn Show is a blend of culture, cuisine, and comfort. Host Caryn Antonini explores culinary and cultural experiences from around the globe, learns about people whose love for food and drink have inspired enterprises, and discovers simplified traditional recipes. Each week Caryn is joined by a special guest who will undoubtedly entertain, educate, and inspire.Learn more at https://cultivatedbycaryn.com/The Cultivated by Caryn show is a Park City Productions 06604 presentation https://www.facebook.com/parkcityproductions06604###
Cultivated By Caryn
Cultivated By Caryn w.guest Jason Liebig, candy and snack brand historian
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Caryn Antonini
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Season 2
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Episode 17
On this week’s episode, host Caryn Antonini is joined by Jason Liebig, America’s foremost historian on candy and snack brand history, as well as a champion of the consideration of candy and snack brands as nostalgia and pop cultural touchstones. Jason’s career began in the world of DC and Marvel Comics, where he learned the power of fandom and storytelling—skills that later shaped his unique voice in consumer packaged goods - brand history and innovation. He’s consulted on ideation and design for major brands, such as Oreo, Skittles and Ferrara and helped usher in Big League Chew’s first female mascot. Behind the scenes, Jason is known as “The Indiana Jones of Snacks” thanks to his massive archive of more than 100,000 pieces of vintage packaging, which he has used to advise shows like Mad Men, Stranger Things, Young Sheldon, The Goldbergs and The Queen’s Gambit. Jason is currently the lead storyteller and on-screen star of the History Channel hits, The Food That Built America, The Mega-Brands That Built America, and Hazardous History with Henry Winkler.
For more information on our guest:
linkedin.com |
IG @collectingcandy
Caryn Antonini
www.cultivatedbycaryn.com
@carynantonini
@cultivatedbycarynshow
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Get great recipes from Caryn at https://carynantonini.com/recipes/